Rockstar CMO Studio: Budget Benchmarking

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients  at Forrester.

They discuss Jeff’s 5 tips:

• Why is benchmarking important?

• Don’t confuse a peer set with your competitive landscape

• Comparing apples with apples - STARS model

• Understand what the benchmark considers to be marketing budget

• Determine the timeframe to align with benchmarks and goals

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Jeff Clark on LinkedIn

Mentioned this week:

• The CMO Survey

• Jeff’s firm - Cleantech Insiders

• Ian’s new firm - Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media - We'll be right back

• Cee Lo Green - Forget You (2010)

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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