There is no substitute for the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Product Collective's Industry do for it’s attendees. Adding Jobs To Be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacki...
Jan 31, 2018•20 min•Season 4Ep. 9
Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product. Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now HighTail), Epocrates, Medalli...
Jan 30, 2018•24 min
Today we talk with Noah Kagan, the founder and CEO of Sumo. Noah has a long a long career working in startups and he shares some of his mistakes, and how he quickly turned things around. In late 2005, Kagan joined Facebook as employee #30 where he served as product manager for eight months. After being fired from Facebook, he then joined Mint as the director of marketing. At Mint, Kagan developed the initial marketing strategy for the launch of the website. Noah was with Mint.com for 10 months a...
Jan 26, 2018•27 min
It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up. So what is the difference between Disruption and Innovation? Well, Disruptors are innovators, but not all innovators are disruptors. Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare industry...
Jan 24, 2018•26 min•Season 4Ep. 8
A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life. Mike Belsito has ventured out to find several real-life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products? A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioral traits, common tasks, a...
Jan 17, 2018•24 min•Season 4Ep. 7
Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to see how this all got started, what he was hoping to get out of it and what's next. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on h...
Jan 12, 2018•27 min
You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by understanding the basic of storytelling itself. Jack and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better...
Jan 10, 2018•20 min•Season 4Ep. 6
We sat down with Dennis Crowley of Foursquare to talk about the early days of Foursquare, what really happened after their historic SXSW launch and the sacrifices it takes to achieve greatness. In 2003, Crowley co-founded Dodgeball with fellow student Alex Rainert while attending New York University. Dodgeball was acquired by Google in 2005. After Google abandoned the Dodgeball project in 2007, Crowley and Naveen Selvadurai co-founded Foursquare in 2009. Foursquare, known for its location intell...
Jan 09, 2018•29 min
Sam Goertler has led product teams at Yammer, Asana and now Kickstarter. She talks with us about what she's learned leading teams through product redesigns and new platforms. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy ...
Jan 05, 2018•34 min
Product Poetry. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching investors, this is for product managers and product leaders to inspire their teams to push themselves to build the best possible solution. Walk through examples from Figure One, Facebook and Sono’s with us as we attempt to break down what makes a powerful product description and what are the elements you need to improve yours. *** This show is a part of ...
Jan 03, 2018•19 min•Season 4Ep. 5
We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE , and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding disparities...
Jan 02, 2018•34 min
Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet. Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited. We dove into tech brands like Slack and Intercom as well as roll on deodorant brand Phresh and personal fashion brand Stitch Fix. Huge thanks to our guests today: Lindsey ...
Dec 20, 2017•28 min•Season 4Ep. 4
Blade Kotelly is a senior lecturer at MIT and the leader of the advanced concepts lab at Sonos. We talk with Blade about how he defines the problem he solves at Sonos, and how to articulate that at an emotion level using design thinking. At Sonos he is driving the process to determine what experiences Sonos can and should build next. Researching trends in the technology landscape, customer behavior, music creators, and Sonos partners, and creating and testing advanced concepts. At MIT he teaches...
Dec 18, 2017•28 min•Season 4Ep. 3
Mistakes. We all make them. We all learn from them. From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. Stories from Melissa Perry , Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos. *** This show is a part of the Podglomerate network, a company that produces, distribute...
Dec 13, 2017•22 min•Season 4Ep. 3
We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to success. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promot...
Dec 11, 2017•31 min
Ty Ahmad-Taylor is the VP of Product Marketing at Facebook. Ty has worked in product for over 20 years and has two acquisitions under his belt. At THX, he led the media and consumer-electronics company into new sectors. Prior to that, he held roles including vp of Smart TV services at Samsung, founder and CEO of FanFeedr and Senior VP of product development and strategy at Viacom. Ty talks with us about leading large product teams, helping individuals growth under his leadership and how his entr...
Dec 08, 2017•26 min•Season 4Ep. 2
Jobs to be done will change the way you think about product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in. In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White. The theory of jobs to be done was developed in part as a co...
Dec 06, 2017•18 min•Season 4Ep. 2
Ellen Chisa, a former Product Manager at Microsoft and current CEO of a stealth product focused startup, talks to us about the history of product management, how she learned about the role at Microsoft and what lessons product managers should take away today. Ellen is one of the few individuals who has worked in product her entire career. It's a unique perspective as most product managers have generally held other positions within an organization. This led Ellen to research the history of Produc...
Dec 05, 2017•20 min•Season 4Ep. 1
Marketing executive and serial entrepreneur, Everette Taylor, talks to us about being homeless in high school to becoming one of the most sought after marketing minds in todays tech world. When it comes to marketing, Everette Taylor knows his stuff. The Los Angeles-based entrepreneur is the founder and CEO of PopSocial, co-founder of marketing community GrowthHackers, and the Chief Marketing Officer for the transportation startup Skurt. His journey wasn’t always easy. At 17, Taylor, he was force...
Dec 01, 2017•43 min
Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa , Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay , the Author of Product Management in Practice, about this evolution over the past 80 years. For Neil McElroy the Brand Men were essentially his manifesto on what would become a product man...
Nov 29, 2017•21 min•Season 4Ep. 1
Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy . Since you're listening to Rocketship, we'd like to suggest...
Nov 28, 2017•32 min
In our final episode of this productivity series we take a deep dive into how to prepare for and run better meetings, and some tricks to make sure that what was discussed at the meeting, actually gets done. We'll hear from Mamie Kanfer Stewart of Meeteor, Charlie O'Donnell of Brooklyn Bridge Ventures, Cameron Herold the author of Meetings Suck and Brian Scudamore of 1-800-GOT-JUNK. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. ...
Feb 10, 2017•20 min
Mamie Kanfer Stewart, founder of Meeteor, talks with us about how to do meetings better. It's not just about being productive, but about getting higher quality work done as a result of that meeting. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data,...
Feb 07, 2017•28 min
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill, because of our modern times, that is becoming increasingly more difficult to achieve. Today we outline some helpful practices... *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on ho...
Feb 01, 2017•20 min
Ron Wiener, the CEO of the Thermogenesis Group who runs the site Workingwhilewalking.com talks with us about the benefits of standing desks and walking desks and the science behind what happens when you get on the move during your work day. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more inform...
Jan 31, 2017•59 min
Matt Hunckler is the founder and CEO of Verge, an event company that helps startup communities produce pitch events in their local towns. Matt spent the better part of 2016 on the road building his company and these communities and shares with us some of the techniques and tools he used to keep himself and his team productive while traveling. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website an...
Jan 24, 2017•29 min
Slack, Hipchat, Campfire - Chat applications have taken over our modern work communication. While they have certainly reduced our need for internal email they have caused their own set of productivity distractions. How do we deal with this distractions before they completely kill our productivity? Oh, and email isn't really going anywhere so let's learn some triage techniques that some of our favorite CEO's use every day. *** This show is a part of the Podglomerate network, a company that produc...
Jan 19, 2017•27 min
Today we talk with Natalie Nagel Co-founder and CEO of Wildbit. Wildbit is known for it's popular products Beanstalk, Postmark and Deploybot. We talk about productivity and how they've built it into the culture at Wildbit. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The P...
Jan 17, 2017•29 min
In the second episode of our productivity series we dive into what makes a productive workspace. Spoiler alert - there’s no single answer. We get different perspectives on open vs. closed offices, clean vs. messy desks, and sitting vs. standing (and even walking) while you work. While we can’t tell you what’s best for you, you’ll definitely walk away from this episode with some food for thought on your current setup. *** This show is a part of the Podglomerate network, a company that produces, d...
Jan 13, 2017•28 min
Amir Salihefendic talks with us about his inspiration for creating Todoist, a productivity app for individuals and teams. he walks us through some of his personal habits that help him stay sharp, focused and productive as well as how he's empowered his team to be more productive day after day. Todoist keeps track of all your tasks, projects, and goals in one beautifully simple place. It syncs across all your devices and integrates with all your favorite apps. For people who need less chaos and m...
Jan 10, 2017•29 min
