Hey guys, Jerry here from Rocket Chiro the business and marketing podcast for chiropractors. We're going to talk a little bit today about some of the limitations of local SEO, specifically the Google Maps. And we're also going to talk about when chiropractors should consider doing ads. And this isn't going to be all inclusive, but it just some things that I want you to think about, because this is something that I started thinking about again recently, because I was getting solicited by these people that were showing these heat map.
Results and these things these are things I do for clients where I'll show them like people that are doing a practice assessment I'll show them a heat map and says like hey This is what this is how you're who you're reaching for this particular search at this particular time And I was being solicited by this company that basically was saying like look we can go from nobody seeing you to everyone seeing you and I've seen a lot of these heat maps and I was looking at it going
You know, I'm not, I'm not an expert in all things. mean, there's always things that I'm learning and there are definitely people that know more than I do. So I was thinking, maybe they know something that I don't know, because I think that there are limitations that would prohibit certain people from getting those kinds of results. And I actually ended up signing up for a, like a course and a class for this person, cause I was curious and it turns out that I was, I was right.
And what I mean by I was right was the person actually admitted that the images that they show in their advertisements only work in a small area where there's not a lot of competition. And I was like, yeah, that actually makes a lot of sense. And that really aligns with what I already know. So that's some of the limitations that we're going to talk about today. And it's going to bring us into a conversation about ads, like running Google Ads for a chiropractor. So let me just start here. ...