RMX - The Retail Media Podcast

RetailX

The Retail Media Podcast, in association with Mirakl , is a 10-part series detailing the journey from Retail to Media. Starting at NRF’s Big Retail show, this series will traverse to the festival of digital media that is Cannes Lions, with engaging and informative conversations in between. Global retail media guru Colin Lewis will be joined by special guests each episode to discuss the rapidly growing ecosystem of retail media, and its power to not only reach substantial target audiences but also help brands build and maintain loyalty.

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Episodes

The Retail Media Podcast: 3 D's - Douglas, Data and Democratisation

Colin Lewis is joined by three members of the Douglas Marketing Solutions team for an in-depth look at the beauty and health care giant's approach to retail media. Heike Schneider, Lena Schütze and Nesma Abdel-Hamid explain the trends, innovation and agility of this inspirational sector. This episode stresses why "data is the engine" of retail media campaigns, and the move from the science of retail media to the art of it.

Jul 04, 2025•35 min

The Retail Media Podcast: Lowe's LIVE interview at Cannes Lions

Joe Cano, SVP of digital ecommerce at Lowe's dropped by the Mirakl Cabana to speak to Colin Lewis, providing insight into the company's strategic initiatives to become the "total home solution" for customers. Cano, with 25 years in retail and ecommerce, highlights Lowe's focus on customer experience and convenience, particularly through the expansion of their online marketplace. This marketplace dramatically increases product assortment, offering everything from basic screws to high-end saunas a...

Jul 04, 2025•23 min

The Future of Retail Media with Andrew Lipsman

Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specialises in retail media—which he is known for anointing as “digital advertising’s third big wave”— and other areas of the digital media, advertising, and commerce ecosystem. He is also a founding advisor and strategist at retail media consultancy, Colosseum Strategy. In this episode Lipsman argued that the future of retail media is, in essence, the future of all media. Lipsman stresses tha...

Jul 02, 2025•39 min

Retail Media at Diageo with Roger Dunn

Roger Dunn, Global Lead for Retail Media at Diageo joins Colin Lewis to explore the multifaceted world of retail media within the alcoholic beverage sector, highlighting Dunn's extensive experience across agency, platform, and brand perspectives. Key themes in this episode include the diverse challenges and opportunities in various global markets due to differing regulations and consumer purchasing habits, such as the distinction between "on-trade" (consumption at venues) and "off-trade" (retail...

Jul 02, 2025•25 min

The Retail Media Podcast: Mirakl Mornings at Cannes Lions

In a special episode, Colin Lewis collates the key lessons from Cannes Lions speaking with guests from Boston Consulting Group (BCG), Forrester, Rakuten and Symbiosys. Recorded live at Mirakl Mornings event in Cabana 13 on Majestic Beach, Cannes, this episode features exclusive interviews conducted by Colin as well as soundbites from each of the speakers' presentations. Hear from Bashar Kachachi, founder and CEO of Symbiosys; Kristina Raptovaia head of partnerships & advertising, Retail Medi...

Jun 24, 2025•21 min

How to build a RMN with Superdrug

This podcast episode sees Paul Stafford, Head of Retail Media at Superdrug, join Colin Lewis to detail their journey building a retail media network. The discussion between Colin and Paul covers the internal complexities of establishing a new business unit within a large organisation, highlighting the need to engage various teams like finance, legal, IT, and HR, and crucially, bring trading teams on board. It also explores the external facing challenges, including selecting ad tech partners, bui...

May 20, 2025•35 min

Measurement and incrementality with Yara Daher

This podcast episode sees Colin Lewis and Yara Daher delving into the evolution of retail media. Yara, an early figure in the field from her time at Hooklogic, shares how the industry began with sponsored products on retail sites and the challenges of convincing traditional retailers to adopt this new approach and attract media agency budgets. The conversation then shifts to the current state of retail media, highlighting the need for the industry to "grow up" through standardisation and breakin...

May 20, 2025•32 min

A marketplace masterclass with Secret Sales

Ekow Mensah, VP Retail Media at Secret Sales joins Colin Lewis to cover the necessity of aligning retail media strategy with a company's overall trade and product teams, rather than operating in isolation, likening it to building a "second business within the business". Mensah shares his extensive experience, including launching eBay's international sponsored advertising product, and details the strategic approach to building a retail media business at Secret Sales, an off-price fashion and beau...

May 20, 2025•28 min

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