Why “Always Be Collaborating” Should Overshadow “Always Be Closing” in Security Sales
Oct 09, 2024•27 min•Ep. 61
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Episode description
In this episode, Jeffrey talks to entrepreneur and four-time CISO Demetrios Lazarikos — aka Laz. Laz is the founder and IT security consultant of Blue Lava Consulting. They discuss why security salespeople should look for ways to solve problems instead of focusing solely on closing and how CISOs can better communicate to a wider audience.
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