How Much Do You Really Know About Your Groceries? ft. Benjamin Lorr

Our guest, Benjamin Lorr, is the author of the #1 Best Seller, "The Secret Life of Groceries: The Dark Miracle of the American Supermarket".

He exposes the reasons why Trader Joe's is a unique success story, why truck drivers call their job "sharecropping on wheels", how a new product gets on the shelf, why it's overwhelmingly difficult for a young entrepreneur to succeed in the industry, the shocking abuse that takes place within the fishing industry, and some of the changes he would like to see.

It's a powerful conversation that will change your perspective about your own grocery shopping experience.

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Book References In This Episode:

"The Secret Life of Groceries: The Dark Miracle of the American Supermarket" by Benjamin Lorr

"Hell-Bent: Obsession, Pain, and the Search for Something Like Transcendence in Competitive Yoga" by Benjamin Lorr

https://www.benjaminlorr.net

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PODCAST INFO:

Apple Podcasts: https://podcasts.apple.com/us/podcast/rising-laterally/id1524717120

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