Understanding Cryptocurrency: Confidence, Challenges, and Consumer Perceptions | Cait Lamberton
Jan 28, 2025•15 min•Season 17Ep. 4
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Episode description
Cryptocurrency is a marketing enigma, says Wharton’s Cait Lamberton. She studies why digital assets spur such a wide range of consumer behavior, from confidence to distrust. This episode is part of a series on “Cryptocurrency.”
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