Apple Event Set for September 12

twelfth for a special event. Inside a picture of what looks to be a top down view of a combination of a MacPro computer, a HomePod, and a gold record and of course lots of people already speculating on social media as to what this could be. The text it says, gather round, please join us for a special event in the Steve Jobs Theater in Coopertino. The event on September twelfth, twenty eighteen, at ten am Plus. There's a link to RSVP.

So here's the deal. Apple sends this invitation to selected attendees, including journalists like myself, and just because you go one year, there's no guarantee you'll be selected for the next year. Apple is always evaluating its guest list, and although I've been going for several years now, I've definitely seen the guest list change and evolve now, including more YouTubers, high profile bloggers, and more. Now. I've gone over what to expect at the event in previous podcasts, so the current

rumors haven't changed much. Three new phones, all sort of like the iPhone ten without home buttons. Then two more high end models with better screens, one with a screen size similar to the iPhone ten, another that might be similar to an iPhone ten plus. These would have upgraded specs, similar to what Apple has done in the past with

S models. As for the event itself, usually journalists get up there the day before talk about all the rumors and speculation, and the morning of reporters like myself go live in anticipation of the event, while the other journalists and everyone else there go live on Facebook, Instagram, wherever else you can go live these days. About two hours before the event happens, were let into an area surrounding the new Steve Jobs Theater, sort of like a pavilion

with some coffee and breakfast. Usually the weather's nice. Apple always puts out a nice break for spread. Then suddenly the doors open and attendees rush in to find a good seat. Last year's iPhone ten release was the first event in this theater. Which is on the new Apple campus in Koopertino, and it is spectacular. The entire building is just a work of art and usually I live tweet the announcement and all the interest from inside is crazy. After the presentation, the doors open up to a vast

demo area. This is where journalists jockey to get their hands on the new devices which are on display to touch and feel. Plus you can check out the software and features that are on them. The best the best here is if you discover something little that wasn't formally announced on stage. Those are always fun. It really is an exciting event. Last year, the video I shot on the new iPhone ten went viral on Facebook, racking up

over twenty million views. It really just goes to show the reach and impact of this company on the tech world. It's pretty amazing. And of course after the event ends, the real work starts. You have to go through all your video and come up with segments for TV, social media, Instagram, Facebook and more. Then, of course there are the questions and anticipation from everyone on social media until the phone goes on sale, usually a week or two later. Apple

really is the best at these events. They're highly organized, They set the standard for all other tech companies to follow, and of course Steve Jobs, we know, perfected the tech presentation. Others might try to imitate, and I think Apple executives have done a good job, but Steve Jobs was truly the best there you have at Apple's big event on September twelfth. Hopefully enjoyed this little behind the scenes of what it's like to sort of cover something like this.

Let me know what you're looking forward to most with the hashtag rich on Apple on social media. I'll check for that and i'll respond to you. Guys, thanks so much for listening. I'm Rich Jumiro. I'll talk to you real soon.