So what were the hottest sellers on Amazon Prime Day? What's going on? I'm Rich Demiro. This is Rich on Tech. I know, I know a lot of talk about Amazon Prime Day, but it is a big shopping event, and to be honest, there's not much else going on right now in the tech world. So let's talk about Amazon Prime Day. As it usually does, Amazon sends out a bunch of details about the most shopped for items on Prime Day, along with their typical so and so was
purchased every second. It makes you realize just how big this company is and how many people are buying on the site around the world. So here are the results of Prime Day twenty eighteen, which Amazon says is the biggest shopping event now in Amazon history, surpassing sales on Cyber Monday and Black Friday and even last year's Prime Day. Prime members bought more than one hundred million products. The top sellers worldwide overall the Fire TV stick with Alexa
Remote and Echo Dot. This was also the first year that Whole Foods was included in the sales. The best selling deal there was organic strawberries. Now for some top level highlights, two Toshiba four K Fire TVs are now the best selling TVs in Amazon history. That makes a lot of sense because you can get one of them for under three hundred dollars. That was an amazing deal. The Ring Video doorbell also had its best day ever.
The Ring Video Doorbell Pro sold out. Keep in mind, a lot of these Amazon branded products do really well on Prime Day because they get the most visibility on the Amazon site plus to the most familiar brands, and people have their eye on them, so that's why they do so well. Amazon doesn't release actual sales numbers, but
this year they did give us some interesting clues. Amazon says that members purchased more than three hundred thousand instant pots and one hundred and fifty thousand Life straws personal water filters. But these also happen to be the two top selling devices minus Amazon's owned products in the United States,
so that's really interesting. The top selling product in the United States after all the Amazon products, was three hundred thousand units, then one hundred and fifty thousand units of the Life straw, so that gives us an idea of just how many things are selling. Also in the US, a DNA test was also a top seller and then you take a look at other countries around the world and it gets kind of interesting. In Spain, a sixty four gigabyte memory card was tops. In Singapore it was
Coke zero and Plato. In the Netherlands who participated for the first time in Prime Day, it was a smart plug that was the top seller, and in Japan it was laundry detergent and wig protein, in India a Red me Y two smartphone salt and a power bank, and in China a Sonic Care toothbrush and moisturizing foundation. Clearly, even with shoppers having some issues accessing the site early on Prime Day, still a major success, and I expect
to see other online retailers attempt to copy it. Even yesterday, we did see other retailers like Target and Walmart try to capture some of the momentum by having their own sales, but nothing in comparison to what Amazon is doing. Amazon has over one hundred million paid Prime members around the world. And here is the craziest stat of all. It doesn't
come from Amazon, but it comes from a report from eMarketer. Ready, Amazon now commands about forty nine percent of all retail dollars spent online, so if a dollar is being spent online, forty nine cents of that is going to Amazon. That's insane. The next closest competitor is eBay. They get about seven percent of online sales. But here is the craziest part of all. Amazon still only gets about five percent of
all retail sales. We're talking online and off, So when you think about growth potential for this company, there is still a long ways to go. As for me, I must be getting older because the only thing that I bought on Prime Day was a two pack of smart air filters from my home air conditioning system. They were thirty percent off, so definitely a Prime Day deal. But I mean I could have found some other stuff, I guess, but I felt pretty good my purchase because I didn't
get anything that I don't need. Thanks so much for listening. I'm Rich Demiro rich on tech dot tv for links that I mentioned here, I'll talk to you real soon.