Revvin’ the Revenue Engine

Revvin' the Revenue Engine is a podcast focused on discussing how sales and marketing functions can better align in B2B software sales. This show brings a new perspective to this topic by being hosted by a seasoned seller and marketer. That's right! Sales and marketing hanging out and getting along! Join Justin Fordham and Dustin Abney as they share what has worked for them working in ABM and Enterprise Sales and have a little fun while doing it!

Last refreshed: July 11th, 2025 at 9:43 PM ⓘ

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Episodes

Ep 06: So what would you say you do here?

The guys are back and in this episode Dustin puts Justin in the hot seat with the burning question that most sellers are dying to know the answer to from marketing..."So, what would you say you do here?" Great movie references aside, in this episode Dustin live fires some topics to get Justin's thoughts on how ABM supports the lifecycle of an account in enterprise sales. They discuss building awareness in new logos all the way to expanding an account post-win. This one is jammed back with goodne...

Jul 14, 2023•34 min

Ep 05: Selecting Target Accounts with Tyler Pleiss

Justin and Dustin are back with a very special guest! The guys are joined by Tyler Pleiss, Snr. Marketing Manager at Clari. In this episode they go deeper into the exercise of selecting target accounts for a strategic selling team. Tyler brings in a wealth of knowledge and drops nuggets of gold of what he's seen be successful and cautions us on the pitfalls some teams could fall into.

Jun 13, 2023•27 min

Ep 04: ICP & Target Accounts

The fellas are back with a fresh episode where they talk ICP and Targeted Accounts. They weigh in on the difference between the two, who needs to be involved in building segments these out, and share some ideas on how to go about building them.

May 11, 2023•25 min

Ep 03: Leads vs Accounts

Welcome back to another episode of Revvin' the Revenue Engine! In this episode, Justin and Dustin discuss what is the bigger needle mover, Leads or Accounts? Justin has this conversation regularly with his marketing peers so in this episode we hear from Dustin to what matters most to him as an enterprise seller and get his hot take on what a "bad lead" typically really means.

Mar 03, 2023•28 min

Ep 2: One Team, One Goal

In this episode, Justin and Dustin break down what goals sales and ABM should be working to accomplish together. From segmentation, acquisition, acceleration, and expansion, the guys discuss what commercial organizations could focus on to bring tight alignment between sales and ABM through join goals and truly working as one team.

Jan 26, 2023•30 min

Ep 01: The Genesis

Join Dustin Abney and Justin Fordham as they introduce you their new podcast, Revvin' the Revenue Engine. In this first episode, the genesis episode, Dustin and Justin share a little bit about themselves and what's motivated them to start a podcast focused on sales and marketing alignment in the B2B software world.

Dec 27, 2022•21 min•Season 1Ep. 1

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