RevOps Lab - podcast cover

RevOps Lab

Welcome to the RevOps Lab - a podcast exploring the art & science of Revenue Operations. Every week, Philipp & Janis host RevOps professionals to discuss best practices and lessons learnt building scalable revenue engines. This show is for everyone interested in processes, tooling, enablement, and strategies to supercharge your GTM play. To find more episodes and resources on scaling your revenue engine, visit getweflow.com/revops
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Episodes

#23 7 CRM mistakes you should avoid, Philipp Stelzer, Co-founder at Weflow

After seeing hundreds of CRM set-ups from our customers, we collected 7 common CRM mistakes. In the first solo episode, Philipp (Co-founder at Weflow and co-host of RevOps Lab) walks you through and shows you how to avoid them. RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/ Marker: (00:00:00) Intro (00:02:43) External CRM developers ...

Apr 02, 202422 minEp. 23

#22 How RevOps works in Enterprise, Ian Matthews, VP GTM Strategy, Planning & Incentives at Teradata

In today’s episode we look at how RevOps is done in Enterprises. With insights from Teradata, we discuss frameworks for RevOps and the requirements for organizing a huge GTM org. What you’ll learn in this episode: How RevOps is done at Teradata How RevOps works in Enterprise Forecasting with complex sales motions You can find more information about Ian here: https://www.linkedin.com/in/ianmatthews/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/...

Mar 26, 202446 minEp. 22

#21 Creating an effective forecasting process - Ping Del Giudice, VP of RevOps at EV Connect

Today’s episode is fully focused on one of our favorite topics: forecasting! It’s always worth talking about, because it’s much more than the number that comes out at the end - it’s an entire process. What you’ll learn in this episode: How to run a forecasting cadence When to start a forecasting process RevOps’ role in the forecasting process You can find more information about Ping here: https://www.linkedin.com/in/pingdelgiudice/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on L...

Mar 19, 202424 minEp. 21

#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha

We’re talking to Udi Cohen about running RevOps with PLG. He will show us some insights into Lusha and his work in the last years. What you’ll learn in this episode: Lusha’s PLG approach and the implications for RevOps How to get the right CRM set-up to support PLG Sales forecasting with a product-led approach You can find more information about Udi here: https://www.linkedin.com/in/udi-cohen-79831052/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin....

Mar 12, 202432 minEp. 20

#19 Financial metrics that drive customer success ops - Haden Cosman, Senior RevOps Manager, SoSafe

In this episode, we dive into the financial metrics of CS Ops, how they impact decision-making, and what levers you can pull in CS to positively impact those metrics while optimizing NRR. What you’ll learn in this episode: What are the main financial metrics for RevOps? Specific examples of how those financial KPIs actually drive behavior Who defines metrics and goals in large organizations? You can find more information about Haden here: https://www.linkedin.com/in/haden-c-93271160/ RevOps Lett...

Mar 05, 202432 minEp. 19

#18 Why revenue teams get CRMs all wrong - Doug Davidoff, CEO & Founder of Lift Enablement

Today, I'm talking to Doug Davidoff, the CEO & Founder of Lift Enablement. Doug shares his view on sales and marketing, the role of the CRM, and why CRM adoption isn't cutting it. What you’ll learn in this episode: How to implement CRM correctly & effectively What pitfalls you have to take into account How to use a CRM as effectively and sensibly as possible You can find more information about Doug here: https://www.linkedin.com/in/doug-davidoff-76396b1/ RevOps Letter: https://www.getwef...

Feb 27, 202433 minEp. 18

#17 Running RevOps like a product team - Paul Kallenberger, Head of Revenue Operations, HeyJobs

In this episode, Paul shows us how he runs a 25-people RevOps team at HeyJobs - and how it’s quite similar to product management. To Paul, product management is a lot about understanding customer problems (that is, internal users) and their behavior. What you’ll learn in this episode: How HeyJobs structures its RevOps org What effective RevOps planning & roadmapping looks like How to run RevOps with a product mindset You can find more information about Paul here: https://www.linkedin.com/in/...

Feb 20, 202438 minEp. 17

#16 Driving growth with customer success - Eddie Reynolds, Strategic RevOps Consulting for B2B SaaS

We are talking with Eddie about the importance of customer success - from implementing processes to create onboarding, to expansion, and renewal. What you’ll learn in this episode: How to manage and forecast the customer success pipeline What is the current state of RevOps? Where are opportunities for companies? You can find more information about Eddie here: https://www.linkedin.com/in/edwardreynolds/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin....

Feb 13, 202436 minEp. 16

#15 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify

Stefan Mersch shares his journey of building out RevOps from scratch at Sastrify. From tooling, processes, to key learnings, Stefan shares many valuable nuggets on how to build a RevOps organization in a high-growth SaaS company.What you’ll learn in this episode: How Stefan built the RevOps team at Sastrify How to choose and implement new tools AI in your sales tech stack You can find more information about Stefan here: https://www.linkedin.com/in/stefan-mersch/ RevOps Letter: https://www.getwef...

Feb 06, 202438 minEp. 15

#14 Tracking the entire GTM funnel end-to-end - Charlie Saunders, Chief Revenue & Operations Officer @ CS2

We are talking to Charlie Saunders on how to track funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: How a CRM can help you with tracking and if it is the only source of truth Which pitholes are to avoid How the reporting is done with different custom objects You can find more information about Charlie here: https://www.linkedin.com/in/charliesaunders/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/i...

Jan 30, 202436 minEp. 14

#13 Unlock strategic alignment with a pipeline council - Mallory Lee, Nylas

Have you ever heard of a pipeline council? No? Then this will be the episode you need to hear! Mallory Lee will teach you everything you need to know and will show you a lot of tips and tricks to implement a functional pipeline council. What you’ll learn in this episode: Why does a pipeline council make sense and who should participate? What will the first meetings in a pipeline council look like? What should you do to make it a success and how will you measure this success? You can find more in...

Jan 23, 202434 minEp. 13

#12 How to enter and grow a career in RevOps - Noah Charak, Checkpoint GTM

This episode is for everyone who wants to enter or grow a career in RevOps: You’ll learn everything about how to get into it as a graduate or someone who is looking to make a lateral career change. What skills do you need to be successful and what types of companies can help speed up your career trajectory? Last but not least, we dive into best practices on finding the ideal candidate as well as how to make sure that the person you hired is set up for success. What else you’ll learn in this epis...

Jan 16, 202431 minEp. 12

#11 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting

In today's episode, you’ll learn everything you need to know about Customer Success Ops. You’ll get insights in the measurability, the roadmap and the work with customers - including helpful tips about who is a good customer and who is not. What you’ll learn in this episode: How to measure brand awareness in RevOps How to succeed at Customer Success Ops/Work with customers How did the ideal customer profile change over the last months (ToFu & MoFu) You can find more information about Marcus ...

Jan 09, 202441 minEp. 11

#10 Tools you need to grow your company - Chris Mackinnon, RevOps & Strategy at Zeotap

In today's episode, we're taking you on a journey to create the RevOps tech stack. From spreadsheets, CRM, to data warehouse, Chris shares many best practices and which pitfalls to avoid. What you’ll learn in this episode: Which tools make sense for your RevOps tech stack - and which don’t If it is recommended to use a marketing tool including CRM How you grow your company with the best possible tech stack You can find more information about Chris here: https://www.linkedin.com/in/chris-mac/ Rev...

Jan 02, 202446 min

#9 Special Episode: RevOps Salary Report

We have a teaser for you today: You’ll get exclusive insights into the RevOps Salary Report! On our Youtube Channel you can find a longer video where we talk about all of the slides in detail. What it’s about: Revenue Data from RevOps Professionals How to slice and dice all the data and present it to your manager What your benefits are if you get the Report Find it on Youtube: https://www.youtube.com/@getweflow RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www....

Dec 19, 202311 minEp. 9

#8 Scaling RevOps from 0 to 25 people at Contentful - Adrien Del Bonta, Contentful

We talked to Adrien Del Bonta about lessons learned founding and scaling the RevOp organization at Contentful. She told us about topics like entering a new role, documentation, simplification, and developing influence as a RevOps team. What were her best learnings throughout the years? What you’ll learn in this episode: Why documentation is everything What makes communication so important How you scale a Business to 700 people successfully and how to implement RevOps You can find more informatio...

Dec 12, 202331 minEp. 8

#7 Why RevOps should report to the CEO, Haris Odobasic, Revenue Wizards

This episode is all about RevOps reporting structures and compensation. Haris Odobasic shares learnings and tips from his work at Tesla, Oracle, Datamaran, Greenomy and Revenue Wizards that will help you organize your RevOps reporting and comp in the best possible way. What you’ll learn in this episode: Who RevOps should report to - and who not Why structuring RevOps compensation can be difficult How RevOps in the US compares to RevOps in Europe You can find more information about Haris here: ht...

Dec 05, 202331 minEp. 7

#6 Why RevOps needs to focus more on the buyer journey - Charlie Cowan, Revenue Acceleration Expert

We talk with Charlie also known as RevOps Charlie about RevOps as a strategic function getting an end-to-end view on the buyer journey. And we'll dive into how RevOps organization change in context of the size of the company. As a bonus: Charlie shares how to write a book. What you’ll learn in this episode: How can you simplify buyer experience? How do RevOps change in the different stages of a business? Charlie’s opinion in founders being into RevOps You can find more information about Charlie ...

Nov 28, 202337 minEp. 6

#5 The Intent-Based Revenue Operations Framework | Darren Fay, Founder RevOps Roundtable & Peak RevOps

Listen and learn! In today’s episode, Darren Fay presents ‘Intent-Based Revenue Operations,’ a simple framework to set effective goals, measure progress, and communicate value to key stakeholders. What you’ll learn in this episode: What's your mission as a RevOps team How to setup & measure the right goals How to demonstrate value to key stakeholders You can find more information about Darren Fay here: https://www.linkedin.com/in/darren-fay/ RevOps Letter: https://www.getweflow.com/revopslet...

Nov 21, 202336 minEp. 5

#4 How RevOps can create alignment in your revenue org | Natalie Furness, Founder and CRO of RevOps Automated

A deep dive with Natalie Furness on everything you need to build a functional RevOps org for aligning marketing, sales, and success to strengthen the Go-To-Market motion. What you’ll learn in this episode: How to achieve alignment between sales, marketing, and customer success Why alignment is so hard to achieve How to build a RevOps org that has an impact across the company What traits are most useful as a RevOps generalist You can find more information about Natalie Furness here: https://www.l...

Nov 14, 202333 minEp. 4

#3 Demonstrate value by enabling revenue growth – Nicholas Gollop, VR, RevOps at CloudCall

Nicholas Gollop talks about building a RevOps function from scratch, how to create value for the organization, and why both strategic and tactical work is needed to succeed. What you’ll learn in this episode: How to build a RevOps function from scratch How to demonstrate & measure value of RevOps Why you need strategic as much as tactical RevOps to be successful You can find more information about Nicholas Gollop here: https://www.linkedin.com/in/nicholasgollop/ Marker: (00:00:00) Introducti...

Nov 07, 202334 minEp. 3

#2 Drive sales productivity with simplification & automation - Guy Clark, Director of RevOps at Cornerstone OnDemand

Guy Clark talks about the importance of simple dashboards with relevant metrics for RevOps success. He stresses the importance of understanding the needs of the team and getting the data and processes right to identify issues. He recommends gathering all available data without overloading the team and developing processes to help them. Clark also cautions against having too frequent inspections and reporting, as this can impact team productivity. It is important to have trust and understanding o...

Nov 03, 202330 minEp. 2

#1 Building, growing, and managing RevOps at unicorn Forto with Alexander P. Müller

Alexander Müller talks about his experience as the founder of Revenue Enablement and his role as the VP of RevOps at unicorn Forto. What you’ll learn in this episode: How to build a RevOps team from scratch How to scale a RevOps organization using unicorn Forto as an example How to set up, manage, and prioritize a RevOps roadmap How to do annual planning well Plus many best practices about revenue operations. You can find more information about Alex´s work right here: https://www.linkedin.com/in...

Nov 01, 202337 minEp. 1

RevOps Lab Trailer

Welcome to the RevOps Lab - a podcast exploring the art & science of RevOps. Every week, Philipp & Janis host RevOps professionals to discuss best practices and lessons learnt building scalable revenue engines. This show is for everyone interested in processes, tooling, enablement, and strategies to supercharge your GTM play. To find more episodes and resources on scaling your revenue engine, visit getweflow.com/revops

Nov 01, 20232 min
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