#68 Turning GTM data into insights - with Dan Schonfeld, VP, RevOps at Glia

Danny Schonfeld, VP of Revenue Operations at GLIA, joins the podcast to break down how RevOps leaders can turn raw data into strategic narratives that drive executive decision-making. From QBRs to long-term planning, Danny shares his insights on making analytics actionable, building a strong data-driven culture, and ensuring that RevOps is seen as a strategic function rather than just a reporting team.

We cover:

• Why data storytelling is the key to making analytics actionable

• How RevOps teams can balance operational and strategic analytics

• Best practices for preparing and running effective QBRs

• How to communicate insights to executives in a meaningful way

• The role of AI in analytics—what works and what doesn’t (yet)

• How to build demand for RevOps analytics by showcasing impact

  
  

Danny Schonfeld on LinkedIn: https://www.linkedin.com/in/dannyschonfeld/

Free RevOps resources: https://www.getweflow.com/revops 

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer   

Phillip on LinkedIn: https://www.linkedin.com/in/janiszech   

Weflow: https://www.getweflow.com 

Chapters:

• (00:00:00) Introduction

• (00:02:04) Danny’s Background and Role at GLIA

• (00:06:49) Why Data Storytelling is Critical in RevOps

• (00:12:10) The Strategic vs. Operational Balance in Analytics

• (00:18:36) Running Effective QBRs: Best Practices & Common Mistakes

• (00:24:50) Communicating Insights to Executives

• (00:30:15) AI in RevOps Analytics: Reality vs. Hype

• (00:37:02) Building a Data-Driven Culture in RevOps

• (00:41:05) Final Thoughts and Recommended Reading