The Keynesian Beauty Contest: Product-Market Fit in Climatetech & CDR
Mar 21, 2025•14 min
Episode description
Nearly a decade ago, I was introduced to the concept of the Keynesian Beauty Contest. It is one of those concepts that I keep coming back to time and time again.
I recently participated in a two-month Product-Market Fit workshop led by Peter Nocchiero of Alternate Future and Koray Parmaks of Carbon Zero Capital. So I've been living and breathing PMF.
Here is a short monologue bonus video episode where I talk about the Product-Market Fit issues of climatetech and carbon removal, a now-outdated reference to how TSLA bears kept getting crushed, and relate them to my experiences as a founder of the Nori carbon removal marketplace.
Resources
Become a paid subscriber of Reversing Climate Change
The Keynesian Beauty Contest on Wikipedia