S2E11: Can capitalism be regenerative?—w/ John Elkington, author of Green Swans

John Elkington is an internationally recognized authority on corporate responsibility and sustainable development, bestselling author, and serial entrepreneur. He currently serves as Chief Pollinator at Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship, and innovation movements. Today, John joins Ross and Paul to discuss his most recent book, Green Swans: The Coming Boom in Regenerative Capitalism.