💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: Importance of authenticity and sincerity in sales How to articulate value propositions and have clear business conversations Building and maintaining a relationship funnel for long-term success Strategies for being strategic and valuable on social media About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable...
Oct 14, 2024•47 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. What is social selling 2. Why it's important 3. How to master social selling About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to ...
Oct 08, 2024•32 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Empathy and building connections through understanding the customer journey are important. 2. The timing of engagement matters greatly, as engaging with potential customers early in their buying journey. 3. The power of using the right tools like SparkToro to gain valuable insights into customer behaviour and preferences. Resources referenced: Connect with Rand on Linkedin Try Spar...
Sep 30, 2024•30 min
📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands Here are 3 key takeaways you don’t want to miss: 🔑 Demonstrate Product Usage : Ensure you understand how the buyer would use your product if given free access today. Avoid a mere product tour by focusing 80% on primary differentiators that provide specific value to the customer. 🔑 Address Trust Issues Early : Buyers often distrust that reps understand their industry or role. Build credibility by starting your ...
Sep 23, 2024•33 min
📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands In our latest podcast episode, Kevin Hopp connects with Luigi Prestinenzi to discuss the art and science of effective sales prospecting. Kevin dives deep into various strategies to streamline the effort between starting line and success, making sure your outreach efforts are not just productive but enjoyable. Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with Kevin Hopp on Linkedin ...
Sep 16, 2024•32 min
📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands Sales can sometimes feel like trying to solve a giant jigsaw puzzle. You have all these pieces—clients, products, services, and strategies—and you need to figure out how they all fit together. In this episode of "How To Sell," hosts Luigi Prestinenzi and David Fastuca break down the art of asking the right questions in sales. Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David ...
Sep 09, 2024•19 min
📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands In this episode, you're going to learn the importance of; Chris Muddle’s journey from banking to becoming a top performer in sales is a story of overcoming fears, embracing failures, and finding balance. By incorporating simple habits, staying grounded, and focusing on personal connections, Chris has unlocked the secrets to success. Follow his example, and you too can become a high-performing sales professional....
Sep 02, 2024•36 min
📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands In this episode, you're going to learn the importance of; 1) Reflect on Past Successes : Analyzing successful interactions and deals can be more impactful than seeking new training. Understand what worked and why, to replicate those strategies in future sales efforts. 2) Define Clear Outcomes : Before going into demos and meetings, be clear about what you want to achieve. Whether it's motivating a purchase or id...
Aug 26, 2024•35 min
📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands In this episode, you're going to learn the importance of; 1) Why do you need to take control of the sales process 2) Why you need to be an expert. 3) Why you need to become a facilitator versus a salesperson. Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin **About This Podcast** How To Sell is a podcast dedicated to helping listeners master the art of sa...
Aug 19, 2024•23 min
📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands In this episode, we're diving into a crucial topic: why the "one size fits all" approach doesn't work in sales. We'll explore the importance of understanding your buyer's level of education, the dangers of feature dumping, and how to truly add value during the sales process. Drawing from a recent buying experience of ours, we'll uncover key lessons that can transform your approach to selling. Plus, we'll share i...
Aug 12, 2024•17 min
📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands In this episode, we’re diving deep into a crucial topic: the pitfalls of over-relying on sales automation. We'll share why cutting corners with automation can harm your prospects, the importance of personalization, and why hard work still plays a vital role in successful sales. Get ready for some real-world horror stories and actionable tactics to keep your sales game authentic and effective. Connect with your h...
Aug 05, 2024•16 min
In this episode, Luigi is joined by Paul Reilly to dissect the traits needed to be a prospecting great in both boom times and turbulent times. Join them as they cover: 💙 Their ongoing passion for selling this deep into their careers. 🎮 Two things you can do to take back control of your pipeline in a turbulent marketplace. 💁 Doubling down on serving our prospects and customers. 🌊 Differentiating yourself in a sea of sameness. 🤝 Why prospects will meet with you and what they want to know you ...
Jul 29, 2024•27 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands Discovery is not dead. Conversely, running the right first meeting can help power your deal through the entire buying journey. In this episode, Luigi is solo and providing you with a micro masterclass on running the perfect first meeting. Find out his six key steps, why they're critical, and how to nail them. Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin **About T...
Jul 22, 2024•19 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode of "How to Sell," we dive deep into supercharging your sales cadence. We covered how customizing your inbound and outbound campaigns can skyrocket conversions, the critical role AI plays in personalizing communication, and actionable insights to break through the sea of sameness. Whether you’re refining your message for big-ticket deals or fine-tuning it for quicker sales, the right cadence will amplify your...
Jul 15, 2024•18 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands The evolution of information parity has reshaped the role of the sales professional. Connecting at the right moment, sharing knowledge as peers, and guiding buyers are key tactics to becoming a trusted advisor instead of a seller. In this episode, Luigi is joined by the insightful Anthony Iannarino, marking the first repeat appearance of a guest on the podcast. Prepare to take notes - this episode is packed with insights on...
Jul 08, 2024•39 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands Key Takeaways: 🔍 Macro Mindset in Prospecting: Embrace a broader industry perspective and leverage marketing tactics to enrich your sales prospecting efforts. 💡 Focus on Customer Problems: Prioritize understanding and addressing customer issues over showcasing product knowledge. This approach builds trust and relevance. 📞 Personalized Multichannel Approach: Utilize a blend of cold calls and social selling, while ensuring...
Jul 01, 2024•31 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands Key Takeaways: 1. Personalization Techniques that Build Immediate Trust: Learn how to personalize your approach to each cold lead, creating a tailored experience that resonates with their unique pain points and needs, ultimately transforming skepticism into trust. 2. Proven Psychological Strategies for Overcoming Initial Resistance: Discover key psychological principles and strategies that break down barriers and address th...
Jun 25, 2024•30 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, Rachel Fox delves into cost-effective sales strategies tailored for startups operating on tight budgets. She shares a range of successful techniques that have aided her in generating more leads and boosting her conversion rates. Key Takeaways: - Cold calling isn't always the best method for lead generation. Rachel prefers cold emailing, which she finds more enjoyable and effective. - Social media platforms ...
Jun 17, 2024•35 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Modern sales and marketing methods 2. Crafting problem-focused messages 3. Effective communication channels Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue opti...
Jun 10, 2024•36 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Economic downturn's impact on sales 2. Developing a consistent daily routine 3. Adaptive strategies for changing personas Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales...
Jun 03, 2024•20 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. How many touches is too much in your outreach campaign? 2. The Number that might surprise you 3. How you should plan your outreach campaign for success Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering ...
May 27, 2024•12 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. The Significance of Sales Fundamentals 2. The Role of Insight and Intuition 3. Building Credibility and Personalization Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, ...
May 20, 2024•38 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Why you should stop using sales scripts 2. How to overcome the fear of reluctance 3. Why cold calling is the secret ingredient to building your pipeline Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering...
May 13, 2024•21 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: Ever wondered what it takes to sell with not just skill, but with heart? 💖✨ In our latest episode, we dive deep into the transformative power of passionate and ethical selling. From challenging early career hurdles to mastering the art of empathetic selling, this episode is packed with insights guaranteed to reshape your view of the sales process. Connect with your hosts: Connect wit...
May 06, 2024•33 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: The reasons that your target shouldn’t be to meet a quota of ‘yes’… But rather to get up to 15 No’s… Crazy right??? Make sure you have your pen and paper ready as we explore the ideology behind ‘going for the no’. Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping l...
Apr 29, 2024•44 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Mastering the Sales Mindset for Exceptional Success 2. High-Impact Sales Techniques from a Salesforce Top Performer 3. The Importance of Self-Education and Coaching in Sales Excellence Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of...
Apr 22, 2024•38 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Involvement of a wider team in decision-making 2. Role of the buying committee in the buying process 3. Authentic engagement in the sales process Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuab...
Apr 15, 2024•34 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Implementing insights from early to late stages to engage and persuade stakeholders 2. Importance of not making assumptions about the client's knowledge 3. The strategy of revisiting insights to create urgency for the decision Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedica...
Apr 08, 2024•36 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. The Misconceptions About Introverts 2. Helping Introverts Thrive in Sales 3. Mindset and Energy Management for Introverts Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales...
Apr 01, 2024•33 min
💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Why you need to stop handling objections. 2. What an objection actually is 3. The importance of not responding when hearing an objection. Connect with your hosts: Connect with Luigi Prestinenzi on Linkedin Connect with David Fastuca on Linkedin About This Podcast How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insig...
Mar 26, 2024•16 min
