Matt Dixon-How To Find Challengers and Mobilizers
May 02, 2020•38 min•Season 1Ep. 5
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
How do we sell in an economic downturn? The closest example in recent history is the 2008/2009 crisis. During that time, Matt Dixon and Brent Adamson wanted to find out why some reps were succeeding while many failed. This research led to the Challenger Sale and then, The Challenger Customer. These books are packed with insights on the type of sales reps (challengers) and the corresponding type of buyer (mobilizers) that will drive the most results. In this episode, you'll hear Matt's perspective on what salespeople and marketers should be considering as we work to recover and grow revenue.
FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book
For the best experience, listen in Metacast app for iOS or Android