Amy Franko-Escaping the Commodity Trap - podcast episode cover

Amy Franko-Escaping the Commodity Trap

May 13, 202035 minSeason 1Ep. 8
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Episode description

At some point, every sales person and marketer feels like they are being pulled into the commodity trap with increasing pressure on margins. Amy Franko, author of The Modern Seller: Sell More And Increase Your Impact In The New Sales Economy, shares relevant lessons she learned from her experience in the computer industry. You'll discover new ideas to help you succeed as we explore the five attributes of successful modern sellers. 


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