Revenue Growth Engine Audioblog

Darrell Amy•www.revenuegrowthengine.com

Business

Marketing

This is an audio version of the Revenue Growth Engine blog.

Last refreshed: August 22nd, 2025 at 8:40 PM ⓘ

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Episodes

Unlock the Full Potential of Your Business: 3 Ways to Maximize Its Sellable Value

When calculating multiples on profit and revenue, buyers of a business have two basic questions: Will the customers stick around after the sale? Will the employees stick around after the sale? Doubt in one or both of these areas erodes the perceived value of your business. Despite decades of hard work by yourself and your team, when buyers get nervous about these two areas, they begin discounting their offer. Fortunately, there are three things you can do proactively to alleviate the buyer's dou...

Apr 11, 2023•5 min•Ep. 8

How Established Businesses Can 10X Revenue, Profits, and Impact and 10 Years

Could it be possible to 10X your business over a decade? Not only is it possible, it is doable for virtually every business. How do you get 10X growth? Let’s break it down: When you double business every three years you will 10X in 10 years. Consider the following example of a business that is doing $1 million a year: Now: $1M 3 Years: $2M 6 Years: $4M 9 Years: $8M 12 Years: $16M Right around 10 years this business will hit $10M. That’s 10X. The problem is that most businesses don’t experience t...

Mar 27, 2023•5 min•Ep. 7

Why Your Largest Clients Are Not Always Your Ideal Clients

When you hear the words Ideal Client, what do you think? Many entrepreneurs, sales professionals, and marketing leaders immediately think of their largest client. However, in many cases, the Ideal Client is not your largest client. Ideal Clients need everything you sell, value what you do, and fit with your culture. This creates a flywheel of growth with net-new and cross-sell revenue. Because they fit with your culture there is a good chance they will stay around for the long term. This isn’t a...

Mar 13, 2023•5 min•Ep. 6

The Underestimated Value of Ideal Clients

One ordinary Saturday morning, commercial artist Rick Norsigian drove by a yard sale. He found two boxes of glass-plate photography negatives which he purchased for $45 because he liked the images of Yosemite, where he once worked. After a bit of research, Norsigian discovered that the negatives might be the work of famed landscape photographer Ansel Adams. Over the next 25 years he is expected to earn $200 million from these prints. Sometimes we vastly underestimate the value of things. You lik...

Mar 06, 2023•5 min•Ep. 5

Why You Need Ideal Clients To Create a Revenue Flywheel

The great business guru, Jim Collins, teaches us that businesses need a flywheel to drive growth. Ideal Clients leverage the consistent application of force to build enough momentum to create a flywheel. The factories of the 19th and early 20th century were powered by flywheels. According to Wikipedia, “ A flywheel is a mechanical device which uses the conservation of angular momentum to store rotational energy; a form of kinetic energy proportional to the product of its moment of inertia and th...

Feb 27, 2023•6 min•Ep. 4

MBWA-Marketing By Wandering Around

Hubert Joly became CEO of the electronics retailer Best Buy when the company was a mess. He tells the story of the turnaround in his book, The Heart of Business . Before he went to the corporate office he went to the stores. His goal was to get his finger on the pulse of what was happening with employees, managers, and customers. The knowledge he gained combined with his leadership skills led to one of the most notable turnarounds in American business history. Similarly, marketing can support sa...

Feb 20, 2023•5 min•Ep. 3

Three Powerful Ways Marketing Can Help Sales Drive Revenue

Traditionally the sales team has looked to marketing to send over leads. However, there are many more ways that marketing can support sales to drive revenue. Here are three you may not have considered: Retargeting, Events, and Talking Points. Read the entire article online at: https://www.revenuegrowthengine.com/blog/b/three-powerful-ways-marketing-can-help-sales-drive-revenue

Feb 13, 2023•5 min•Ep. 2

Three Keys to a Powerful Revenue Flywheel

You can find the original article on the Revenue Growth Engine website: https://www.revenuegrowthengine.com/blog/b/three-keys-to-a-powerful-revenue-flywheel

Feb 06, 2023•7 min•Ep. 1

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