16: The dark funnel and what it means for marketers with Chris Walker, CEO @Refine Labs - podcast episode cover

16: The dark funnel and what it means for marketers with Chris Walker, CEO @Refine Labs

Jul 21, 202157 min
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

Alice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more.

---

Send in a voice message: https://anchor.fm/cognism/message

For the best experience, listen in Metacast app for iOS or Android