Revenue Builders - podcast cover

Revenue Builders

Force Managementwww.forcemanagement.com
Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.
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Episodes

Lessons Learned in Growing Sales Organizations

In this episode of the Revenue Builders Podcast , we take a second look at some of our sales leader interviews over the past few months. This episode features lessons learned from three powerhouse revenue builders. Hear from Veteran Sales Leader Carlos Delatorre on hiring while you scale. Founding CRO of Procore Dennis Lyandres talks about leadership lessons learned and the hard reality of letting people go. And, Tenable Chief Operating Officer Mark Thurmond talks about Command and Control leade...

Aug 24, 202357 min

Building the Business Case with Dick Thomas

Dick Thomas is a sales consultant and founder of RW Consulting. He has over 25 years of experience in sales and has sold the largest deals in the history of four different companies. In this conversation with John McMahon, Dick Thomas emphasizes the importance of quantifying the value a solution brings to a customer in order to drive bigger deals. He talks about how salespeople can differentiate themselves and gain access to higher levels in an organization by focusing on solving business proble...

Aug 17, 202359 min

Little Things That Make a Big Impact in Sales with Anthony Palladino

Anthony Palladino is the Chief Revenue Officer at mabl. mabl is the enterprise SaaS leader of intelligent, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle. Prior to mabl, Anthony spent five years at Splunk from pre-IPO through $1 billion in revenue as the leader of their Americas Field Organization. As Chief Revenue Officer at Aisera, the industry’s first AI Service Management solution, he helped define...

Aug 10, 202355 min

Driving Accountability and Building Trust with Chris Riley

Chris Riley serves as President of Worldwide Field Operations of DataRobot, where he is responsible for accelerating the company’s revenue growth and global footprint, bringing DataRobot to organizations across all industries and geographies. Riley previously served as Chief Revenue Officer for Robotic Process Automation (RPA) leader Automation Anywhere, where he led global sales in over 90 countries and managed an ecosystem of over 1,900 partners. Prior to Automation Anywhere, Riley served as P...

Aug 03, 202356 min

Scaling Sales and Qualifying Deals with Adam Aarons

Adam Aarons is a seasoned sales executive with extensive knowledge of the risk and compliance space. Adam is well known and admired for his time as the CRO of Okta, during which Okta grew from a $1M startup to a publicly traded $300M+ ARR category winner. Adam was previously an active advisor to Drata, and has now joined the company full time to drive revenue at scale as CRO. In this conversation with John McMahon, Adam discusses the keys to scaling a salesforce, including productivity per head,...

Jul 27, 20231 hr 2 min

What the Best Sales Leaders Do with Brian McCarthy

Brian McCarthy is an accomplished executive and leader with progressive sales and leadership experience building and leading talented teams to achieve hyper-growth within the enterprise software and information services industry. Brian serves as Rubrik’s Chief Revenue Officer, where he leads the global go-to-market sales strategy. Previously he led the sales, services and support teams at ThoughtSpot, where he led the go-to-market function and the company’s SaaS transformation. Preceding his tim...

Jul 20, 20231 hr 18 min

Always be Learning: Scaling through a Focus on People with Dennis Lyandres

Dennis Lyandres spent more than 8 years with Procore during which time Procore grew from $10m to over 900m+ in revenue. Dennis started at Procore as Executive Vice President of Sales in 2014, before moving to the Chief Revenue Officer role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development. From Nov 2022 to June 2023, Dennis served as a Strategic Advisor to the CEO w...

Jul 13, 202358 min

Best Practices from Elite Sales Leaders

The best advice comes from people who have been there, done that. In this episode, we bring you insights from sales leaders who have led their teams to incredible outcomes. You’ll hear what it’s like to be the first salesperson into a raw startup, why it’s vitally important for leaders to give their people a purpose, how to keep your top sales performers from leaving your company, why execution of all the details in a process matter, the 3 H’s of Interviewing, why sales leaders need to remove “f...

Jul 06, 202344 min

Driving a Sales Discipline with Carlos Delatorre

Carlos Delatorre is a seasoned sales leader with a career spanning several companies, including PTC, Oracle, Symantec, BMC, VMware, ClearSlide, MongoDB, Vera, and TripActions. He is also an active investor and advisor in several software companies and sits on the board of Yellow. In this episode, Carlos talks about the three basic things he considers when making a career move: market size, product differentiation, and the team. He also discusses the importance of focusing on the customer and the...

Jun 29, 20231 hr

Communicating Like a Leader with Kevin Haverty

Communication is a critical element of any team. Today, our guest Kevin Haverty, Vice Chairman of the Global Public Sector at ServiceNow, talks about the importance of consistent and approachable communication as a sales leader. Drawing on over 15 years of sales leadership experience and his background as a veteran, Kevin shares insight on communication styles that he’s seen drive success across his career. His conversation with John McMahon touches on recruiting, leading by example, and increas...

Jun 22, 20231 hr 4 min

Growing Revenue: Perspectives from Investors

Today’s episode features world-class insight on driving revenue growth from investors behind some of the most successful startups in recent history. We offer perspectives from both Venture Capital and Private Equity with our guests, Neeraj Agrawal, General Partner Battery Ventures, Dave Tiley, Senior Operating Partner Align Capital Partners, and Izhar Armony, General Partner CRV. Tune in for tips on what to look for when investing in early-stage companies, the attributes investors seek when maki...

Jun 15, 20231 hr 9 min

Getting to the Economic Buyer with Anne Gary

In today's episode of Revenue Builders, we have another conversation with Force Management Director Anne Gary. Anne is a skilled sales consultant and trainer with more than 20 years of experience in direct and indirect and channel sales, sales management, sales development, and sales operations. This time, we talk about misconceptions around who the economic buyer actually is, how their role has shifted with recent economic challenges, and strategies for gaining access to the economic buyer effe...

Jun 08, 202335 min

Coaches vs. Champions with Anne Gary

Force Management Facilitator Anne Gary joins the Revenue Builders. Anne is a skilled sales consultant and trainer with more than 20 years of experience in direct and indirect and channel sales, sales management, sales development, and sales operations. John and I both worked with her at PTC – she was there when PTC was a startup and helped us grow to a $10 billion dollar market cap. Anne spends her time now working with companies and leadership teams – helping them improve their sales performanc...

Jun 01, 202334 min

The Navy SEAL Approach to Leadership

As we commemorate Memorial Day, we wanted to share some of the great lessons shared by some of our veteran guests. There’s no higher-stakes environment in which to learn about leadership, teamwork, and perseverance, and we in the sales world can learn a lot from their service. Tune in as VMWare Chief Operating Officer Mike Hayes and TakingPoint Leadership CEO Brent Gleeson talk about the importance of taking the harder path versus easy decisions, key leadership traits, and adapting the right min...

May 25, 202330 min

Executing a Winning Strategy with Chuck Bamford

What makes a winning strategy? According to today’s guest Chuck Bamford, PhD, author of The Strategy Mindset 2.0 , strategy is about developing and aligning on a competitive advantage that actually moves the needle in your customer’s experience. It’s aligning on strategy from the top down that can often be a challenge for sales organization. Chuck is the author of multiple strategy books used in MBA and Entrepreneurship courses around the country. He joins us today to talk common pitfalls, new r...

May 18, 20231 hr 6 min

Becoming a Transformative Leader

Truly great leaders transform the people and teams that they work with. We’ve been lucky enough to have some conversations with some truly transformative leaders on the Revenue Builders Podcast. This week, we’re sharing some of our favorite golden nuggets from some memorable guests. Tune in as MongoDB CRO Cedric Pech, War Veteran & Mentor Anthony Anderson, Former CEO of Iron Mountain & Chairman for Fairwinds Bob Brennan, and JD Brookhart talk emotions in times of chaos, different types o...

May 11, 202346 min

Developing Elite Sales Habits with Richard Rivera, Part 2

Today we continue our conversation with Richard Rivera, Founder of GENNOW Sales Consulting and author of The Champion Sell. This time we discuss his formula for sales success: what he calls the E.L.I.T.E. method for aligning with the buyer. E.L.I.T.E. stands for Emotional Connection, Leading Vision, Inspiring Commitment, Trust Building, and Empowering Champions. Tune in to this episode of Revenue Builders to hear Richard break down these 5 game-changing strategies in an insightful conversation w...

May 04, 202352 min

Developing Buyer Champions with Richard Rivera, Part 1

The buyer champion is a crucial part of any deal, but especially important in a challenging sales environment. In this episode, Richard Rivera, Founder of GENNOW Sales Consulting, joins the show to discuss his book The Champion Sell and his insights on what makes a great buyer champion. In his conversation with John Kaplan and John McMahon, Richard shares his view on the different archetypes of champions, along with the risks and benefits of each. The episode contains advice for sellers and lead...

Apr 27, 202344 min

Selling to the CFO

Understanding the CFO perspective is becoming increasingly crucial to closing deals in today’s economy. This week, we’re sharing some highlights of the best wisdom shared by financial leaders on our show. Tune in as Six-time CFO and Board Advisor Murray Demo, Drift CFO Jim Kelliher, and Managing Director of Madrona Venture Group Hope Cochran talk forecasting, budgeting, and what a CFO’s priorities really are when the economy presents challenges. Whether you’re a seller, a champion, or a leader, ...

Apr 20, 202336 min

Mastering the Art of Customer Success with Allison Pickens

Your existing customer base is a vital part of your future sales pipeline. Today’s conversation with Allison Pickens explores how to reduce churn and ensure that your retention revenue pipeline stays full. Allison is an experienced investor, board director, and customer success expert. She joins John Kaplan and John McMahon today to discuss the importance of viewing customer success not as a separate activity from sales, but as an integral part of the sales process and, ultimately, the value of ...

Apr 13, 202351 min

The Secrets of Sales Negotiation with Tim Caito

The problem with most negotiation training approaches is they often fail to account for the nuances of a sales negotiation based on value. In this episode, Tim Caito, Senior Partner at Force Management, joins John McMahon and John Kaplan to discuss competencies and common pitfalls associated with negotiation. The conversation covers the perception of power and emotions, early preparation and value-building throughout the sales process, the role of champions in negotiation, handling give-gets and...

Apr 06, 20231 hr 6 min

Recruiting and Hiring Top Talent

A company's ability to recruit and hire top talent is directly related to its ability to scale effectively. In this episode, we pulled together some of the best moments from three of our best interviews on recruiting and hiring in a growing organization. These leaders share their top tips for getting beyond the resume, creating efficiencies in the hiring process, and key things to look for when hiring sales talent and sales leadership. Join us as we take look back on the best moments from Mike M...

Mar 30, 202333 min

Leading Through Economic Challenges with Murray Demo

“The best sales leaders are actually business leaders.” Murray Demo joins John McMahon and John Kaplan on a new episode of the Revenue Builders Podcast. A six-time CFO and board director for Citrix, Easy Software, Centrify, Qualtrics, and Lacework, Murray joins us to discuss the importance of the big picture for sales leaders. He explores how leaders can start to zoom out from just sales success into constructing a full-scale business strategy, and shares advice for CFOs and CROs approaching eco...

Mar 23, 20231 hr 4 min

Staying Calm in a Crisis with Sarah de Lagarde

Sarah de Lagarde is a living miracle. Her story is one of resilience and is filled with lessons for all of us. Sarah is currently the Global Head of Communications at Janus Henderson in London, but last September her life changed forever when she was involved in a horrific accident that claimed her arm and leg. Somehow, throughout an ordeal that could have been fatal many times over, Sarah remained calm and refused to give up. In this episode, John Kaplan and John McMahon talk with Sarah about h...

Mar 16, 202353 min

Assembling a Top Sales Team with JR Butler

What’s the ultimate factor to success? A competitive and committed mindset, according to today’s guest JR Butler. A lifelong athlete, he saw the opportunity for sales teams to recruit from groups with a next-level work ethic and passion for growth: athletes and veterans. Drawing on his own experience of transitioning to the sales world, JR founded Shift Group, a company that develops these specially qualified groups into elite sales professionals. Today he joins John McMahon and John Kaplan to d...

Mar 09, 202356 min

Selling to Decision Makers Part 2 with Tony Parinello

One of our MOST requested guests is back for Part 2! Tony Parinello is the bestselling author of Selling to VITO - the Very Important Top Officer . A sales veteran, Tony knows how C-suite leaders think, what they look for in a sales conversation, and what it takes to get them on your side in a deal. Today, Tony is diving even deeper into this critical topic for sales success in 2023, when multiple C-suite leaders are getting more involved in every deal. John McMahon and John Kaplan talk to Tony ...

Mar 02, 20231 hr 18 min

Building Memories, One Field at a Time with Robert Kessler

An inspiring story of love, perseverance and the power of football - Bob Kessler is in awe of where his family was and where they are now. His son Tyler is a walking medical miracle. Tyler suffered from kidney failure when he was just four years old and received a transplant from his grandmother. But, in 2000 he was diagnosed with cancer and his body rejecting the kidney. Suffering from Post Transplant Lymphatic Disorder, he was the only child in the U.S who was undergoing chemo and dialysis at ...

Feb 23, 20231 hr 1 min

Growing in the Valleys with Dr. Tommy Watson, Ed. D., ACC

The most impactful leaders turn challenges into growth opportunities. In this episode, our hosts welcome Dr. Tommy Watson, Ed. D., ACC, one of America's leading experts on turning transitions into triumphs, to their podcast. Dr. Watson has authored two books and is considered an authority on resilience, change, motivation, and leadership. Dr. Tommy explains his definition of resilience as the ability to bounce back from adversity. He believes that no matter what area of life someone comes from o...

Feb 16, 20231 hr 12 min

Maximizing Your Impact with Zack Rosenburg

As sales leaders, our success isn’t defined solely by revenue. Today’s guest Zack Rosenburg is the co-founder of SBP, an organization that supports communities affected by natural disasters. Originally founded as a disaster relief volunteer group in 2006, SBP has evolved to now include government advisory, loan funding programs, and disaster risk education and prevention into their activities. A former defense attorney, Zack has built a career on serving others. His story is inspiring as is his ...

Feb 09, 20231 hr 5 min

The Entrepreneurial Mindset with Jim Baum

What characteristics make a successful entrepreneur? Jim Baum has over 25 years of tech industry experience as an entrepreneur and board leader. According to Jim, it takes “the smarts, the drive, and just enough of the craziness to make it happen.” As a seasoned president, CEO, and advisor of high-growth, venture-backed B2B software environments, he shares his insights on the limits of technology, the importance of customer-defined value, and how entrepreneurial values are critical to the succes...

Feb 02, 20231 hr 1 min
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