How a sales and marketing collaboration builds customer-first initiatives - podcast episode cover

How a sales and marketing collaboration builds customer-first initiatives

Jan 01, 202444 minSeason 1Ep. 223
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

Marketing frames the message and story that sales reps receive as they go out into the wild.


But also…salespeople must actively engage with the market and produce leads, not only relying on marketing.


It’s a both/and situation.


We sat down with @Jyllene Miller, President of Jyllene Miller Enterprises and a globally acclaimed two-time Female Executive of the Year award-winner. She shared her thoughts about the close link between selling and advertising and how they can benefit from each other if they trust each other.

Additionally, she puts emphasis on the idea that each participant can gain from the other's experiences and insights. The healthier professionals are in mind and body, the better they will show up for each other on the job.


Resources: Centers for Disease Control and Prevention

For the best experience, listen in Metacast app for iOS or Android
Open in Metacast
How a sales and marketing collaboration builds customer-first initiatives | Reveal: The Revenue AI Podcast by Gong - Listen or read transcript on Metacast