EP50 - Head of Customer Research at Zappos, Alex Genov

Our guest is Alexander Genov. Alex holds a PhD in experimental social psychology and currently leads customer research for the Zappos Family of Companies. In previous positions, Alex was responsible for research and usability of the products and services for companies like Turbo Tax, State Farm Insurance and the Active Network. Join us as we explore Zappos' exceptional customer service culture, the power of transparency and trust, and why it's imperative that retailers get to know their customers at an individual level. Hosted by Julia Raymond Researched, written and produced by Gabriella Bock Edited by Trenton Waller