Cracking the Code: Using Analytics to Know Your Customer - with Celso Borges from PepsiCo

Exploring Direct-to-Consumer Dynamics In this episode of the RETHINK Retail podcast, Top Retail Expert Yael Kochman and Global Retail Leader Celso Borges, VP & Head of e-Commerce Europe at PepsiCo discuss the evolution of direct-to-consumer (DTC) strategies. Learn how DTC models transform customer interactions with data and analytics. Key Highlights: 📊 Importance of Customer Data 🔍 Power of Analytics 🛒 Personalized Value Creation "With the right focus on data and analytics, brands can create lasting relationships." - Celso Borges Stay tuned to learn how DTC strategies are reshaping retail.