Black Friday Recap

Takeaways

• Black Friday sales increased by 3.4% year over year, exceeding forecasts.
• The holiday shopping season is now more experiential and omnichannel.
• Retailers that enhance customer experience see better outcomes.
• Consumers are shopping more intentionally this year, focusing on value.
• Gen Z shoppers prefer physical stores over online shopping.
• Malls are becoming social hubs for friends and family gatherings.
• Execution in stores like Home Depot and Lowe's was impressive.
• Target's marketing strategies, like the Taylor Swift book, were effective.
• Weather conditions will impact shopping behavior this season.
• The holiday season is expected to be strong despite fewer shopping days.

Chapters

00:00 This Week in Research, Highlighting Selected Retail Trends and Holiday Insights

02:54 Black Friday Performance and Trends

06:11 In-Store Experiences and Observations

09:06 Consumer Behavior and Mall Dynamics

11:59 Key Takeaways and Future Outlook

Read more on Black Friday from Coresight Research.