Retail Retold Replay - The art of Zero Empty Spaces

In this episode of Retail Retold Replay we are throwing it back to episode 65. Chris Ressa speaks with Andrew Martineau, co-founder of Zero Empty Spaces, about the innovative concept of transforming vacant retail spaces into affordable artist studios. Andrew shares his background in marketing and retail real estate, the challenges faced by artists in finding studio space, and how Zero Empty Spaces addresses this issue by partnering with landlords to activate empty spaces. The conversation explores the business model, community impact, and future expansion plans of Zero Empty Spaces, as well as the importance of marketing and engagement in driving traffic to these locations.

00:00 Introduction to Retail Retold

02:46 The Concept Behind Zero Empty Spaces

06:29 Business Model and Artist Engagement

13:45 Expansion Plans and Community Impact

22:54 Challenges and Opportunities in Scaling

32:41 The First Location Story

39:36 Retail Wisdom and Closing Thoughts