Customer experience and a killer business plan – a robust blend

In this episode of Retail Retold, host Chris Ressa and Travis Farren, Vice President of Leasing at DLC are feeling the vibes of a unique coffee shop that opened at La Frontera Village, just outside of Austin, TX. Putting the customer experience at the center of the shop, the owner was executing on a robust business plan that has set him up for success.

With over 20 years in the industry, Travis shares his experience with the dynamic changes in retail leasing over the past five years, the impact of COVID-19, and the innovative retail concepts and trends that are emerging in the market.