Unlocking Incremental Scale in Rural Markets with Molly Hjelm of Dollar General

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Molly Hjelm, Head of Ad Sales at Dollar General, America’s neighbourhood general store that provides access to affordable products and services every day for its customers and their hometown communities. Together, she and Stuart dive into the unique challenges and opportunities presented by rural markets.