Leading a 230 Year-Old Startup Into the Next Chapter - Co-CEO Karen Colberg of King Arthur Baking Company

What does it take to rebrand an iconic company after more than two centuries of history, operating in some ways like a startup, propelling innovation, and navigating through its second pandemic? Co-CEO Karen Colberg shares the inspiring history, ethos, missions, and challenges of King Arthur Baking Company (formerly King Arthur Flour Company). With guest host Gary Hawkins.

See omnystudio.com/listener for privacy information.