Dana Glaeser of Slightly Alabama - Building a Retail Brand, Inside-Out

Slightly Alabama is a line of leather wallets, bags, iPad and iPhone cases, computer cases, belts, bracelets, watch straps, and accessories,  designed and manufactured in our West Village, NY studio where we focus on developing expertise in design through traditional techniques and processes. But it is the community-based, brand-building, event-embracing ,brand-first-growth-later retail strategy led by founder Dana Glaeser that might just be the real story.

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