Retail Gets Real - podcast cover

Retail Gets Real

National Retail Federationretailgetsreal.com
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
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Episodes

#23 Scott Galloway predicts the future of retail

NYU Clinical Professor of Marketing Scott Galloway’s new book explores the big four companies in retail and tech today, and what their domination means for the evolution of the retail industry. In this episode, Galloway shares his research and discusses how retailers can adapt to Amazon, Apple, Facebook and Google’s power positions in the industry, along with his predictions on what’s next for Amazon.

Oct 09, 201724 minEp. 23

#22 Cooking up a revolution: How Chef Roy Choi developed a cult following

Roy Choi was at the lowest point of his life when an idea to put tacos and his Korean heritage together beckoned him to the food truck scene. A decade later, he is on the TIME 100 Most Influential People in the World list. As the owner of multiple food trucks and restaurants with cult followings, including Kogi BBQ, Choi joins us from NRF’s Shop.org conference in Los Angeles to share how he got started and developed his business into an award-winner.

Oct 02, 201729 minEp. 22

#21 How Lane Bryant contributes to a national conversation

Lane Bryant is the most recognized name in plus-size clothing. As chief marketing officer, it is Brian Beitler’s job to tell the story of the brand and what it stands for. On this episode, Beitler shares how not being part of the customer base helps him listen and try harder to understand the customer. His philosophy: “Discuss in the office, decide in the store.” Learn more about how the company reinvented its brand image to appeal to modern customers and how it strives to reshape the current co...

Sep 25, 201723 minEp. 21

#20 Help wanted: The retail roles you never think of

Brack Sullivan and Trey Stewart, talent acquisition executives at The Home Depot, discuss how retail jobs have evolved with the changing industry and how the home improvement giant attracts top talent. “When you think of Home Depot, you don’t really think of the seamless transactional experience that our customers are looking for and what it takes to keep that engine moving” Sullivan says. Listen to the episode to learn about the types of roles the company hires for and how it entices potential ...

Sep 18, 201718 minEp. 20

#19 How Macy’s finds top talent

Retail may be seen as an unconventional career path for college students in fields like computer science, data analytics and accounting, but the industry offers many opportunities for building a career. Group Vice President at Macy’s Inc. and NRF Foundation Board Member Anne Voller argues that education is the key when it comes to promoting the retail industry as an exciting option for students thinking about life after university. In this episode, Voller shares Macy’s approach to talent acquisi...

Sep 11, 201722 minEp. 19

#18 Behind the kitchen door — the business of restaurants

Running a restaurant and delighting customers enough for them to return is no piece of cake, but Anthony Lupo and Brian Schram of Scarlet Oak and Southern Hospitality restaurants exceed expectations when it comes to creating loyal communities and happy employees. “We wanted to really focus on the hospitality side,” Lupo says about their simple concept of pairing great food with great service. On this episode, Lupo and Schram share how much hard work goes into running multiple restaurants, how so...

Sep 04, 201728 minEp. 18

#17 The high point of user experience

Rob Colenso, senior product manager and UI/UX team lead for Total Wine & More, brings a natural curiosity and a knack for user research from his previous career as a journalist into UX design. He increased ecommerce revenue by 55 percent from last year by identifying and improving multiple touchpoints in the online consumer journey. On this episode, Colenso shares insights on how UX and product designers approach user research and shape their findings to create a seamless and emotionally enr...

Aug 28, 201726 minEp. 17

#16 Talent acquisition’s role in business growth

People are at the core of any business operation, and choosing the right employees to help carry a brand forward requires a passion for the search and a knack for spotting the “right fit” for the company. On this week’s episode, Chloe Rosenthal, director of human resources for &Pizza, shares how the hiring process works at the innovative D.C. pizza chain and how these decisions play into long-term company strategy.

Aug 21, 201723 minEp. 16

#15 The secret sauce for small biz success

Myles Powell loves a challenge. Starting a food blog and entering Food Network’s “Best Cooks in America” competition were just two he took on. With a knack for seemingly uncommon flavor combinations, Powell created 8 Myles on a whim and took his passion for food all the way to quitting a job in civil engineering and becoming a full-time small biz owner. 8 Myles, a gourmet sauce and seasonings company, started locally and is fast gaining national popularity through deals with Whole Foods and Will...

Aug 14, 201720 minEp. 15

#14 How and why NRF forecasts the economic future

Jack Kleinhenz is a self-proclaimed “watchdog” as he collects, models and provides perspective for economic data collected on a daily basis. As the chief economist for the world’s largest retail trade organization, NRF’s Kleinhenz has over 35 years of experience and knows that numbers are not always perfect — without perspective, the data is useless. “I’m a storyteller,” he says about his profession. On this week’s episode, listen to the conversation as Kleinhenz describes the art and science of...

Aug 07, 201722 minEp. 14

#13 S3 Active’s journey from pop-up to permanent storefront

Sarween Salih had a successful consulting career, but her undeniable passion was for fitness and fashion. She started an athleisure company as a pop-up in the back of a gym where she was teaching fitness classes, which ultimately led to a permanent storefront in Washington, D.C. Listen to this week’s episode to hear how this small retailer is building a scalable business.

Jul 31, 201718 minEp. 13

#12 Emerging trends in urban shopping experiences

Consumption-oriented retail concepts like shopping malls are transitioning to experience-based urban developments like CityCenterDC in the heart of downtown Washington. The mixed-use property is a unique draw for residents and visitors alike, including international tourists. On this week’s episode, hear from CityCenterDC General Manager Timothy Lowery and Hines Senior Manager of Corporate Communications Whitney Burns as they describe the inner workings of large urban developments and how their ...

Jul 24, 201720 minEp. 12

#11 Everything you think you know about lobbyists is probably wrong

Lobbyists have to counter many misconceptions, and you might be surprised to hear that “a good lobbyist is really ethical,” says David French, NRF’s senior vice president of government affairs. On this week’s episode, French joins NRF’s Bill Thorne and Susan Reda for a candid discussion about how lobbying works and how NRF helps tell the story of retail on Capitol Hill. French describes how he communicates with members of Congress and members of the world’s largest retail trade association....

Jul 17, 201725 minEp. 11

#10 Small business success requires constant evolution

Cary Kelly’s passion for cooking led the former executive coach to open her first food retail business. Over the years, Kelly and her company have evolved constantly to stay on top of changing trends. Rebranding her culinary marketplace as The Cookery and customizing each location to suit the neighborhood has helped the company’s stores gain a loyal following. On this week’s episode, Kelly explains why she measures success by employee and customer satisfaction and shares lessons learned from exp...

Jul 10, 201719 minEp. 10

#9 How the STORES Top 100 Retailers stay on top

STORES Magazine Editor Susan Reda has covered retail through its glory days and challenging times. Reda shares how companies on the 2017 list of Top 100 Retailers constantly innovate to stay relevant, using technology and customer insights to provide compelling omnichannel shopping experiences. Listen to this week’s episode to learn which companies top this year’s list, and hear Reda’s predictions for the next big trend in retail.

Jul 03, 201730 minEp. 9

#8 The future of the retail store

Bluemercury has 140 stores across the United States and is opening three new locations every week. On this episode, co-founder and COO Barry Beck explains how the brand stays ahead of changing retail trends. While technology is an important part of the experience, Beck says success is more about understanding evolving consumer behavior. Listen to this week’s episode to hear more about the company’s strategy and Beck’s views on the future of retail.

Jun 26, 201728 minEp. 8

#7 In search of a better fit

If you’re the type of guy who’s getting rid of your last piece of IKEA furniture, you probably want your clothes to fit properly. Philip Soriano had a career in corporate finance when he discovered that men’s dress shirts just don’t fit as advertised and decided to do something about it. Soriano’s company, Hugh & Crye, has found success by taking a different approach to sizing and listening to what customers want. On this week’s episode, Soriano shares his entrepreneurial journey — from star...

Jun 19, 201718 minEp. 7

#6 Retail’s evolution requires a focus on talent development

Shopping is changing, and that means the way retailers do business is changing, too. On this week’s episode, NRF co-hosts Bill Thorne and Jessica Hibbard talk with former Macy’s CMO Martine Reardon and NRF’s Ellen Davis about the evolution of the industry. To successfully compete and offer experiences that delight consumers, retailers are placing an emphasis on recruitment and talent development. The NRF Foundation is helping job seekers connect with these retail career opportunities with an edu...

Jun 12, 201719 minEp. 6

#5 How Nat Geo connects content, community and commerce

A retail store may not be the first thing that comes to mind when you think of a world-renowned publishing company like National Geographic. But Jill Dvorak, director of merchandising and marketing at National Geographic Partners, loves the challenge of connecting merchandise to the brand’s ethos of exploration. In this week’s episode, Dvorak sits down with NRF’s Artemis Berry, Jessica Hibbard and Bill Thorne to share her retail career story and discuss the connection between content, community ...

Jun 05, 201721 minEp. 5

#4 Growing a small business, one scoop at a time

For most people, ice cream is an edible treat. For Victoria Lai, it’s a passion and a business. On this episode of Retail Gets Real, co-hosts Bill Thorne and Tony Fontana sit down with the owner and founder of Ice Cream Jubilee, a Washington, D.C., company that has been on more than one list of top ice cream shops in America. Lai shares her experiences developing unique ice cream flavors and growing her small retail business. Lai’s story starts with an enthusiastic headfirst dive into the world ...

May 29, 201719 minEp. 4

#3 Get ready for Gen Z

Just when retailers thought they understood Generation X and had figured out how to reach Millennials, here comes Gen Z. The rise of social media and evolving technologies have ushered in rapid change, and a new generation will bring even more upheaval. On this week’s episode of Retail Gets Real, we look at the latest research on Generation Z and what retailers need to know about these young consumers. Join our hosts as they chat with Mark Mathews, vice president of research development and indu...

May 22, 201719 minEp. 3

#2 It's not a doughnut, it's a philosophy

Making a doughnut isn't just about following a recipe; baking a delicious pastry requires a bit of philosophy, too. Learn all about it on this episode of Retail Gets Real: NRF's Bill Thorne and Jessica Hibbard discuss entrepreneurship and geek out about food with Greg Menna, co-founder and CEO of District Doughnut in Washington, D.C. Greg shares what he's learned from launching his company. With a strong focus on quality, Greg and his business partners have created a growing brand seeking to rei...

May 22, 201725 minEp. 2

#1 How Walmart does business in China

Large retailers like Walmart have an international presence, including hundreds of stores in China. No two countries shop alike, but a strong connection with the community is important no matter where you’re opening a business. Maggie Sans, former senior vice president and chief corporate affairs officer for Walmart in China, joins NRF's Bill Thorne and Sarah Rand for a candid discussion about doing business outside the United States. Maggie shares her retail career story and explains the import...

May 22, 201722 minEp. 1

Coming Soon

Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.

May 12, 20172 min
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