369. How Butterball builds Thanksgiving traditions with customers
Episode description
Consumers have been gobbling up Butterball turkey for decades, and they’re thankful for the company’s connection to its customers. Al Jansen, Butterball’s executive vice president of sales and marketing, joins us to talk about Thanksgiving traditions, the famous Turkey Talk-Line and sharing holiday stories. Food brings people together — and this episode brings together the best of retail, family and fun.
(00:00:00) Introductions
(00:02:45) The Butterball Team
(00:04:06) Butterball’s core value of togetherness
(00:08:33) Talking about the Turkey Talk-Line
(00:14:17) The joys & challenges of marketing
(00:16:50) Al’s best career advice
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Related:
• Inside the 2024 holiday trends that will impact retail in 2025
Produced by Crate Media.