299. Redefining Claire’s for a new generation
Feb 28, 2023•19 min•Ep. 299
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Episode description
How does a 62-year-old jewelry and accessories company keep up with changing tastes and trends? On this episode of Retail Gets Real, we sit down with Claire’s CMO Kristin Patrick to talk about the global brand that has pierced millions, how Patrick has redefined the brand for a new generation and how it is reaching “Gen Z-Alpha” in the metaverse.
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