Meet Amy Larson, the founder + designer at Overseasoned — who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Rights. 🧄🍦 Our chat covers: How Amy combined her love of food + feminism to start the company The importance of following your curiosity How to know it’s time to go from side-hustle to all-in The value of showing up + embracing failure How to hire support + delegate The E-Myth Revisited The process of opening a b...
Jun 10, 2024•53 min•Season 6Ep. 3
Do the words “business strategy” make you feel overwhelmed, undereducated, or like “nobody puts this baby in a corner”? Me too. But also … I really love strategy at the same time. 🥸 So in today’s episode, I’m sharing how I approach retail problems in our signature feel-good ways. Tune in to hear: Why every business needs a unique strategy A few recent strategies I’ve helped retailers implement How to diagnose the real problem in your business My four-step process for creating your own strategy ...
May 13, 2024•23 min•Season 6Ep. 2
Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP. Tune in to hear: Why rituals are better than tasks The three dates we want you to get on your GCal How to prioritize data, strategy, AND self-care Want exact agendas & extra motivation to complete the rituals? 🪐 Join The Here & Now 🧭 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com...
Apr 15, 2024•14 min
Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small. 🪐 Join The Here & Now 🧭 Get our free 2023 low-key holiday planner here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com...
Nov 13, 2023•23 min•Season 5Ep. 13
An incomplete guide to running your shop as an emotional being. Get our free 2023 low-key holiday planner here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com
Oct 30, 2023•26 min•Season 5Ep. 12
In this episode, we travel to the past - quite literally - to find answers for the future. By taking the time (an hour, tops) to review previous seasons, you'll be amazed at how few decisions you have to make going into this year. The goal is to improve, not re-invent besties! Get our free 2023 low-key holiday planner here Download the Holiday Review Template here 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com...
Oct 13, 2023•28 min
Smooth sailing for your season with these simple tactics. Plan your finish line celebration Set an intention Formalize a goal Use the past as your planner Spill the beans Write a permission slip Create a place for "not now" ideas + observations Set an end of day ritual Get our low-key holiday planner Join our Holiday Planning Power Hour on October 16th 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com...
Oct 03, 2023•30 min•Season 5Ep. 11
Because you can't do everything all at once, despite the urge. In this episode, we cover: Balancing our priorities and mono-tasking What "sustainable growth" means in your own words Redefining business planning Finding inspiration in natural cycles ✨ Get our free 2023 Holiday Planner here ✨ 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com...
Sep 18, 2023•25 min•Season 5Ep. 10
Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI. Our chat covers: Tips for your first market or pop-up What it looks like to run an omnichannel business How to explore diverse revenue streams in your product based business Managing your time and task list in an e...
Sep 04, 2023•55 min•Season 5Ep. 9
Can Retail Leave Social Media? Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid. Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into— Whether or not social media currently provides meaningful traffic Where social media for retail can actually shin...
Aug 14, 2023•50 min•Season 5Ep. 8
aka "ideas to grow your biz without hating it" ;) a mid-season interlude 🕸 feelgoodretail.com 📱 @feelgoodretail ✉️ hiii@feelgoodretail.com
Aug 07, 2023•12 min•Season 5Ep. 7
Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner and human being. Our chat covers: The importance of operations as you expand - and why you need to zhuzh your processes over time Crafting an in-perso...
Jul 24, 2023•56 min•Season 5Ep. 6
The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you. We cover: The emotional impact Instagram has on small biz owners How to think strategically (and realistically) about Instagram's purpose in your business Finding what kind of content "feels...
Jul 10, 2023•41 min•Season 5Ep. 5
What would it look like for small businesses to join forces and demand better conditions and systems from the tech companies they've come to rely on? If you've ever complained about high fees, low standards or greedy CEOs, this is the episode for you. The Indie Sellers Guild is a grassroots, non-profit organization created to promote equitable and fair treatment in online marketplaces, starting with Etsy. In this episode, I'm joined by Mattie Boyd, interim member of the ISG board to discuss: the...
Jun 26, 2023•1 hr•Season 5Ep. 4
Welcome to our brand spankin' new series, the Indie Advice Column, where Janine dives deep answering your retail questions. We're kicking off the series with a question that has taken many shapes over the years, all boiling down to "how can I make my online shop less... basic?" Some of you have IRL experiences that feel robust and vibrant, and worry your web presence feels dull by comparison. Others may rely solely on an online experience to convey your brands personality, and never feel *totall...
Jun 12, 2023•43 min•Season 5Ep. 3
Meet Jennie Lennick, founder of Jenny Lemons - a vibrant accessory and colorful lifestyle brand based in San Francisco. Jennie is proof that artists make great strategists and our conversation was a potent reminder that focus can radically transform your business. Our chat covers: how her traditional art background led her to open a retail business what it looks like to accept help and delegate in order to get to the next stage of business reconnecting to your original vision and re-centering po...
May 29, 2023•58 min•Season 5Ep. 2
Happy almost-Summer, retail besties! 🌞 We’re kicking off a new season of Retail for the Rest of Us, and I’m so excited to be back in your earbuds. In this episode, I share the big question I’ve been grappling with lately — what is enough? And I tell you about my new vision for Feel Good Retail and indie retailers everywhere…including why this podcast might not be for everyone currently listening. 🤷♀️ Join me in getting super clear on what we believe about business and retail. Then let’s have ...
May 29, 2023•19 min•Season 5Ep. 1
Hey hey, retail besties. This week I’m talking about making changes, and I’m sharing one of Feel Good Retail’s guiding principles — Form Follows Function. Join me in releasing customer expectations and centering yourself in your businesses (for once). So we can reevaluate what’s working and make changes with confidence. 🛍 Get the free Indie Retail Resource Guide 🕸 feelgoodretail.com 📱 @feelgoodretail ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice...
Apr 17, 2023•18 min•Season 4Ep. 17
Alright, bestie. After a few weeks of strategy, today we’re talking about feelings. Join me in breaking down the myths that hold too many indie retailers back — including the false idea that you’re “bothering” your clients, or that making sales = selling out, or that paid ads are the only way to grow. None of that’s true! So let’s talk about it. And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi! 🛍 Get the free Indie Retail Resource Gu...
Apr 10, 2023•18 min•Season 4Ep. 16
This week on the pod, we’re talking about making assumptions — you know those pesky things that make an a** out of you, me and your shop strategy? Tune in for some gentle reminders that you’re actually great at your job. Then join me to learn the three magic numbers that will simplify your analytics and help you do less better. And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi! 🛍 Get the free Indie Retail Resource Guide 🕸 feelgoodret...
Apr 03, 2023•21 min•Season 4Ep. 15
This week I’m unpacking the #1 way we block our own success AKA Doing Too Much. Tune in to learn why I tell 90% of Feel Good Retail clients that there’s too much going on in their business. Then join me in learning to focus on biz fundamentals and plug our energy leaks with three do-less ways to kick off your shop’s spring strategy. And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi! 🛍 Get the free Indie Retail Resource Guide 🕸 feelgo...
Mar 27, 2023•20 min•Season 4Ep. 14
Happy Spring, retail besties! 🌸 Janine, here. Remember me? In this episode, I’m coming to you voice-memo style to once again get vulnerable about where I’m at with my business. The good news is that I don’t want to quit my business any more! And the even-better news is that you get to help shape the next phase of Feel Good Retail and Retail for the Rest of Us. Fill out our community survey here and be entered to win a 1:1 session with yours truly. Join me in releasing timelines, welcoming sprin...
Mar 20, 2023•17 min•Season 4Ep. 13
Indie retail besties, let's be real...our businesses are not going to thrive (or even survive, frankly) if we burn ourselves out. So ask yourself 'can I sustain this pace indefinitely?' Tune in for my take on what sustainability means for small businesses, how we can work more like nature, and why working on your shop (versus in the shop) will help you find your focus. 🕸 feelgoodretail.com 📱 @feelgoodretail ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great ...
Jan 16, 2023•13 min•Season 4Ep. 12
Hey retail besties 👋 To kick off the New Year, I’m sharing one of my favorite intuitive practices for indie retailers — the Feel Good Retail soul statement meditation. I use this meditation to help business owners come back to the motivation they had when they started their business, so they can make empowered, visionary decisions for the future So get cozy, grab your journal, and let’s drop in. 🕸 feelgoodretail.com 📱 @feelgoodretail ✨ Thanks for listening to the Retail for the Rest of Us arc...
Jan 09, 2023•12 min•Season 4Ep. 11
This week’s episode is for everyone who’s bracing themselves for the dreaded holiday gathering question — " how's that little business of yours going? " ... or worse “when are you gonna get a real job?” So triggering, isn’t it?! Because you know that running your business is hard work. I know that running your business is hard work. But too many people just don’t get it. So tune in for a pep talk feat. a few small biz stats just for you, bestie. Because your shop is essential. And your shop’s gr...
Dec 19, 2022•14 min•Season 4Ep. 9
Two months ago, I returned to the pod to share that I’d been thinking about quitting my business. And I told you about the 25 things I’m quitting instead of quitting my business. Checking email in bed. Skipping lunch. Creating for the algorithm. I was kicking them to the curb! But did I…? In today’s episode, I’m back with an update on how all my quitting is going. Tune in to hear what’s working, what isn’t, and how I’m approaching next year with all this in mind. Resources: I’ve Been Thinking Ab...
Dec 12, 2022•13 min•Season 4Ep. 8
The year is starting to come to a close, and here at Feel Good Retail that means the reflection has started! So this week I’m sharing the three biggest lessons I’ve learned in 2022 including— I don’t need more ideas (but I do need more follow through) Follow the feedback! Comparison is the death of creativity Whether you’re counting down the days until 2023 or cherishing every last moment of this holiday season, tune in for some EOY inspo & a friendly reminder to get out of your head & i...
Dec 05, 2022•23 min•Season 4Ep. 7
This time of year the pressure starts to build. So instead of offering another thing to think/do/implement, this week I’m checking in to help us recenter. Tune in so we can: Take a deep breath together Remember to stop comparing ourselves to other retailers/business owners/influencers/high school frenemies online Release urgency & focus on what’s really important to us If living (and dying 💀) by your to-do list doesn’t feel good anymore, this episode is for you. Because everything can’t con...
Nov 28, 2022•13 min•Season 4Ep. 6
In the world of retail, we’re taught that running a sale is always a good idea - because more transactions = more money = good. But is that really true? And do we have to run promotions at the holidays or any other time? Here’s what I think: promotions are a tool, not a necessity. Tune in to this episode for: A permission slip to have a sale-free holiday season Advice on how to make sure your promotional strategy serves you My take on why you need to know your margins before you have a sale And ...
Nov 21, 2022•17 min•Season 4Ep. 5
It’s been a long year, besties. And I don’t know about you, but I’m exhausted…just in time for the busiest season in retail. So if your inner monologue feels like any (or all) of these emojis 😬😵💫💩😴, tune in for the seasonal support you’ll need to: Grant yourself permission to push things to 2023 Surrender to this time of year Put your business on cruise control You’ve got this. We’ve got this. Happy Holidays! 🕸 feelgoodretail.com 📱 @feelgoodretail ✨ Thanks for listening to the Retail for...
Nov 14, 2022•13 min•Season 4Ep. 4
