Marketplaces are the New E-Commerce
Episode description
Marc Vicente, Group Digital Director at Kingfisher, joins Natalie for a comprehensive discussion around e-commerce, AI, marketplaces, retail media, and more.
They explore:
- Why omnichannel retailers are now embracing the marketplace model
- The role of physical stores in e-commerce
- Innovative partnerships: Deliveroo and the importance of speed
- The significance of Black Friday for Kingfisher and why it starts earlier every year
- Retail media: monetizing the marketplace and understanding the 3 stages of retail media implementation
- From chatbots to personalized recommendations and visual search, how is Kingfisher enhancing the customer experience with AI?
- The future of retail: what is Marc most excited about for 2025 and beyond?
Marc’s bio:
Marc leads the digital transformation and oversees the strategy and operations at one of the largest home improvement retailers in Europe – which has 82,000 colleagues across 2,000 stores in eight European countries, and a number of retail banners including B&Q, Screwfix and Castorama. Before Kingfisher, Marc spent 15 years delivering disruptive technology-based growth in senior international roles such as Chief Operating Officer and Executive Officer at Rakuten Europe and Chief Operating Officer at Cdiscount.com, the French e-commerce leader.
Connect with Marc on LinkedIn.