How location intelligence can help restaurants identify, cater to customers

In this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of Pizza Marketplace and QSRweb, talks to Charles Wetzel, CEO of Kalibrate, a company specializing in data, software and consultancy to restaurants.

Kalibrate, which began in 1970, started on the fuel and convenience side and eventually moved to location intelligence, specifically within the hospitality, retail and restaurant domains.

"Today, a large portion of our business looks to the restaurant community and looks to identify from a global perspective who your customers are, where they're located, and the value of those customers and how that translates into a location intelligence offering," Wetzel said.