Commercial Director Bo Barrett shares his journey from acting in over 300 commercials to pursuing directing. He discusses how he learned on film sets by observing legendary directors. He dives into directing his first paid commercial for the brand Shorebirds and the positive response it received. Bo provides advice for other directors just starting out. He emphasizes the importance of respecting your own creative process above all else. Love it! Thanks to our editor Jake Brady We could not do th...
Mar 06, 2024•1 hr 28 min•Season 2Ep. 511
Filmmaker Ross Haines shares how his career making spots has grown and tells us about his short film "Around the Band". Ross got his start editing surf films in Hawaii, joined Beyoncé’s team for her HBO feature doc, Life Is But a Dream and helped launch DC Shoes' internal film department. We discuss "Around the Band," as a visual poem comprised of vignettes, and shares stories from working with brands that include NIKE, FORD, TRAVELOCITY, RAM, LINCOLN MOTORS, JOSE CUERVO, FENDER, VANS, LEVI’S, G...
Feb 28, 2024•1 hr 20 min•Season 2Ep. 510
Part two, the exciting conclusion to my chat with Filmmaker Nema Vand. Presently, he is directing commercials at VaynerMedia and Eva Nosidam, the in-house production unit. A turning point came when Nema documented Mike Winkelmann's (Mr. Beeple) historic NFT sale, which gained him recognition as a storyteller and director. Now, Nema's goal is to direct feature films. As most directors start in commercials, Nema sees an opportunity in short form content on TikTok. Over the next year, Nema plans to...
Feb 16, 2024•44 min•Season 2Ep. 508
Filmmaker Nema Vand has enjoyed an eclectic career in entertainment, from being an extra on David Fincher's set, to starting his own casting company to presently directing commercials at VaynerMedia and Eva Nosidam, the in-house production unit. A turning point came when Nema documented Mike Winkelmann's (Mr. Beeple) historic NFT sale, which gained him recognition as a storyteller and director. Now, Nema's goal is to direct feature films. As most directors start in commercials, Nema sees an oppo...
Feb 13, 2024•1 hr 9 min•Season 2Ep. 508
Commercial director Jason Cook is known for his design-driven approach and ability to concept visually striking commercials that effectively convey messaging. We discuss his formative directing gigs like spots for Toyota and Maytag, where he also served as creative director. He provides advice on working with actors and improv techniques. Cook also opens up about passion projects like his award-winning short film "Fucking Ghosts" and his philosophy of respecting the creative process and collabor...
Feb 07, 2024•1 hr 36 min
My guest is Sacha Reeb , Chief Creative Officer at Manifest. Sacha shares insights into real collaboration and explains Creative Pushups - an internal exercise turned event series - sparked new ideas through contributions to "mini briefs" on Slack. Constantly improving ideas through collaboration or reflection is key. Sasha's real-world examples of how Creative Pushups evolved demonstrate how opening ourselves up to others' perspectives can strengthen our creativity. Enjoy! Thanks to our editor ...
Jan 26, 2024•1 hr 32 min
Veteran commercial director Carolyn Chen returns to the podcast to offer invaluable career advice. like how storytelling remains key, despite changing tools. My friend Carolyn has since transitioned to life coaching, helping those in entertainment navigate challenges. She provided candid insights into the emotional toll of freelancing. Most fascinating was hearing Chen's metaphorical approach to coaching. By empowering clients through "squids" and other techniques, she's putting a modern spin on...
Jan 19, 2024•1 hr 27 min•Season 2Ep. 505
Thrilled to welcome back Jason Wolk - Founder, Managing Director, and Executive Producer of Spears & Arrows . As the leader of one of the top commercial production companies, Jason has a truly unique insight into the ever-changing advertising world and production. Jason and I explore the myriad ways the industry has evolved just in the past few years alone. From shifts in camera techniques and storytelling approaches, to changing client expectations, directors must constantly adapt to remain...
Jan 12, 2024•1 hr 29 min•Season 2Ep. 504
Life Coach Lydia Hurlbut , co-founder of the Filmmakers Academy along with famed Cinematographer Shane Hurlbut, joins me in a wide-ranging discussion about spirituality, wellness practices and nurturing creativity. Lydia is a Reiki practitioner in addition to her role at FA , and shares insights from her own journey with mindfulness, energy work and more. She also demonstrated some Reiki techniques on me, live during oir pod chat. We get a lil' woo woo, diving into Lydia's history with intuitive...
Jan 05, 2024•1 hr 42 min•Season 2Ep. 503
Commercial Director Tom Kuntz shares more insights into his spots. We discuss his philosophy around collaboration over the years, from thinking input wasn't needed early on to now embracing other creative minds. The importance of respecting all involved in the process is emphasized. Valuable perspective is offered for any filmmaker on realizing their vision. This is the exciting conclusion to our interview. A treat to have him on the show. Check out Tom's work here and well as on his site here ....
Jan 02, 2024•31 min•Season 2Ep. 502
Iconic commercial director Tom Kuntz kicks off Season Two. Over the course of his illustrious career, Tom has pushed creative boundaries with award-winning campaigns for Skittles, Old Spice, Tubi, Apple, Ikea, Bacardi, more Apple, Pringles with the guys hand stuck in the can... and so many more. He's won every award in advertising, including two Gold Lions at Cannes Lions for his Skittles "Beard", a Gold Lion for the iconic Old Spice commercial starring Isaiah Mustafa and consistently tops those...
Dec 22, 2023•1 hr 14 min•Season 2Ep. 1
Our podcast editor Jake Brady is one most befitting interviewee for this very special 500th episode of Respect the Process. Jake provides his unique perspective on what he's learned from cuttig our guests and the behind-the-scenes process of editing. We discuss common themes from creatives and filmmakers and repeated stories I tends to bring up that he will omit, as well as the joys and challenges of editing audio podcasts. This is a peek behind the curtain of our show, how the sausage is made. ...
Dec 08, 2023•29 min•Season 1Ep. 500
My friend and marketing expert Joel Pilger of RevThink joins me for another insightful discussion. Joel shares his expertise on positioning your company and putting yourself out there through LinkedIn outreach. He also stresses the importance of respecting the process and keeping at it until opportunities come your way. Joel also shares an impactful story of how he landed a major project through experts travel by putting himself out there and meeting with clients in New York City. FLOW STATE Cli...
Dec 01, 2023•1 hr 22 min•Season 1Ep. 499
Just me rambling for 10 minutes about how lucky I am to make commercials for a living, and more importantly, that my family is safe and healthy. That is never taken for granted. That I get to work with my sons, my friends and often their kids is a such a treat. Enjoy your time with loved ones. FLOW STATE Click MAGIC MIND and use this nifty discount code JB20 and gobble it up daily with your coffee. If you follow me on Instagram you've seen my geniune endorsment of this mighty mind power juice. E...
Nov 23, 2023•11 min•Season 1Ep. 498
Jeanne Mailloux works on commercial sets as a union Electrician. (And spells out to me the difference between the Grips and Electricains.) She shares fascinating insights about her start in filmmaking meeting Nick Cage, working on "Birdman" and being a female Electrician in that male-dominated department. We delve into reflections on human suffering, ego, humility, and how Buddhism has shaped Jeanne's understanding of life and art. Her passion for mental health advocacy is clear. I never know wh...
Nov 10, 2023•1 hr 35 min•Season 1Ep. 497
Greg Hahn is the Co-founder and Chief Creative Officer of Mischief@No Fixed Address . Just moments before this insightful and engaging chat, Adweek named Mischief "US Agency of the Year" for excellent brand-building for clients like Tubi (you remember those Super Bowl spots), Peet's Coffee, Tinder and more. They also called out the stellar branding Mischief itself. Super impressive given they opened during the pandemic. In 2022, less than two years into its existence, Mischief was named Agency o...
Nov 02, 2023•1 hr 10 min•Season 1Ep. 496
Director Nur Niaz is a talented filmmaker creating stylish and fun films for Samsung, Toyota, BMW, Coca-Cola, Red Bull and many more. I met Nur via another filmmaker's instagram post of Nur's work an d loved it. He's living in his home country of Kazakhstan, yes it's a real place, so we zoomed and you'll love this chat. Also check out Nur's treatments and templates you can use for your pesky Director's Treatments. It's a great resource. Check out all the Nur's stellar work here . FLOW STATE Clic...
Oct 13, 2023•1 hr 22 min•Season 1Ep. 495
Managing Director/Exec Producer Rebecca Niles offers us a masterclass in everything filmmakers need to know about joining a roster at a top production company. Rebbeca joined Art Class, one of the busiest shoppes working with brilliant filmmakers, and is dedicated to serving agencies and the next gen of filmmakers to make great stuff. She brings deep global production experience spanning advertising, branded content, and feature films. At ArtClass , Rebecca oversees productions, manages creative...
Sep 25, 2023•1 hr 28 min•Season 1Ep. 494
Director Ed Han started on the agency side and is now a busy commercial director, having helmed spots for Lincoln, Roomba, Hersey's and more. I love Ed's core philosophy of discover the overlooked, celebrate the journey, share the sublime. Those tenets certianly come through in his work. During our talk, he stressed the importance of ensuring "clarity in communication" when doing our job as directors. Amen Ed. Check out his spot we talk about here . FLOW Click my name for your MAGIC MIND discoun...
Sep 14, 2023•1 hr 31 min•Season 1Ep. 493
Filmmmaker Jeannette Godoy screens her romcom feature film "Diamond In The Rough" on September 22nd as part of the NY Latino Film Festival at the Regal Union Square. Jeannette is a talented writer, producer, director and my lovely wife. She started in the business as a dancer/choreographer, choreographing Sir Mix A Lot's "Baby Got Back" before making her first commercial for Bridgestone Tires that took her to Cannes Lions Festival over there in France. Along the way, she's directed dozens of spo...
Sep 01, 2023•1 hr 36 min•Season 1Ep. 492
Filmmaker Chris Overton directed "The Silent Child", written by Rachel Shenton, and won the Oscar® for Best Live Action Short at the 90th Academy Awards®. The film tells the story of Libby, a profoundly deaf 6-year-old girl, who lives a silent life until a social worker, played by Shenton, teaches her how to communicate through sign language . Chris and I discuss about that journey and how it led to a commercial starring the same def actor, Maisie Sly. We also go deep into running their producti...
Aug 27, 2023•1 hr 17 min•Season 1Ep. 491
My guest is Jim DiPiazza , Founder & CEO of Area of Expertise , a full-service marketing collective. We built and maintain an invite-only roster of highly experienced talent – who have helped create some of the most famous and impactful brands in the world. As for Jim - he's been around the country at agencies both small and big agencies during his 29 year career. He’s worked on luxury brands, irreverent youth brands and almost everything in between. He helped pitch and win Xbox, Uber, Kia, ...
Aug 18, 2023•1 hr 25 min•Season 1Ep. 490
Steve Williams , Undnyable Partner/Exec Creative Director, joins me in an informative and entertaining chat about making commercials soup to nuts. (We've shot six fun spots for Kaiser Permanente, but we've never been on set together due to that pesky pandemic.) We discuss running the agency from concepting and strategy to shooting the spots. We cover the importance of being nimble with the ability to scale, and how to stay in one's lane. Great talk! Steve is I’m an experienced and highly-awarded...
Aug 05, 2023•1 hr 12 min•Season 1Ep. 489
Multi-disciplined filmmaker Vikkal Parikh is an award-winning director and creative director at Ataboy . Born and raised in Mumbai, Vikkal trained as an architect before coming to the U.S. to get his MFA in computer art from Savannah College of Art and Design. After a stint at MTV and Red Car, he formed Attaboy. His clients include Burger King, Puma, HBO, Ad Council, Nickelodeon, Dell, and Verizon Fios. Check out his Ikea and Progressive spots. EVENTSLIMITED TIME ONLY! Summer Office Hours , a ch...
Aug 01, 2023•1 hr•Season 1Ep. 488
Josh Shelton is a multi-hyphenate producer, writer, director and composer who has worked for Netflix, MTV, ESPN, Participant Media and more. Shelton was nominated for a Sports Emmy as a producer on Netflix’s "We Are The Champions." He has also been at the forefront of the digital landscape for over a decade as a YouTube Award and Telly Award Winner, working with the joy-filled digital media company SoulPancake , where he was a trusted producer/showrunner on a range of branded campaigns and serve...
Jul 28, 2023•1 hr 20 min•Ep. 487
Just lil' old me, Jordan. Aka Grandpa Brady, aka Poppa Jordan - ranting about how American Airlines pushed my flght to the next day forcing me to miss giving my seminar at the University Film and Video Association. But I've salvaged the presentation for "Agency Collaboration" - a zoom workshop Wednesday, July 26th 2023 from 4pm to 6pm PDT. Join me, details here. I also give my two cents on ageism... not a deep dive but a few good points raised. Now turn that music down! EVENTSLIMITED TIME ONLY! ...
Jul 22, 2023•12 min
Filmmaker Patrick Shelton is a partner, Director, and EP at Current Resident in Minneaoplois. Current Resident proudly proclaims itself "an independent production company and post-house that makes cool shit with good people." Ingrained with a deep love for both narrative and entrepreneurship Patrick is constantly looking for new and exciting ways to blend the two… When asked if he wants to direct feature films, he answers, “Brands are more adventurous, and hungry for story than ever – if I’m to ...
Jul 14, 2023•1 hr 25 min•Ep. 485
Rob Bagot has work for some of the world's greatest advertising agencies and many influential brands, as Chief Creative Director, Group Creative Director, even Global Chief CD. He's collected over 750 national, international and regional awards. At his very heart, Rob is a commercial storyteller, now as CCO of Storymachine Films , he leads a “full-stack” creative agency that writes, directs and delivers award-winning commercial content. We chat about how we met (he gave my a big Kia job early on...
Jul 09, 2023•1 hr 32 min•Ep. 484
Dave Curtin joins me for a great talk about music in commercials. Dave is an Executive Music Producer, Music Branding specialist & Music Supervisor. Starting as a DJ and nightclub promoter in San Diego, his shows drew over 80,000 people to events through music, fashion and trendsetting themes. Since then he's managed recording artists, produced & licensed music for hundreds of commercials for major global brands and advertising agencies. He also has served as music supervisor on feature ...
Jul 07, 2023•1 hr 10 min
Filmmaker Tamika Miller is an episodic, award-winning commercial and film director/writer. She's directed the NBC television drama QUANTUM LEAP, THE EQUALIZER for CBS and STATION 19 for ABC/Shondaland. We chat about her indie feature HONOR STUDENT , a thriller starring Emmy-Nominated actress Kelly Jenrette (All American: Homecoming, The Handmaid's Tale) and actor Hudson Yang (Fresh Off the Boat). My wife and I loved "Honor Student" at the Pan African Film Festival and Tamika has been tearing up ...
Jun 30, 2023•1 hr 11 min•Ep. 482
