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Respect The Process

One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady. Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
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Episodes

ACD Copywriter Aaron Cathey Part 1

Associate Creative Director & Copywriter Aaron Cathey returns to the podcast! Aaron is an award-winning copywriter now cranking out fun work at Highdive. He’s put his strategic thinking and creativity to work for brands like Hotels.com (Captain Obvious) Microsoft, Molson Coors, Charles Schwab, Wingstop, Spirit Airlines, Groupon and Applebee’s and more. Jake Brady's Patreon ! is awesome. A mere $2/month gets you BONUS content not heard in the show!! Get a $75 discount on Masterclass, free T-s...

Jun 27, 202131 min

Director Bradley Hasse's Debut Feature "Songs For A Sloth".

Filmmaker Brad Hasse has a new film that I love called "Songs For A Sloth" out now. Watch it on Apple TV or anywhere and listen to this chat about how he made it on a micro budget. Brad was first on the podcast in 2015 and we're celebrating the film with him. Give it 100% Fresh on Rotten Tomatoes please. Bravo to Brad, the cast and crew and the producing team - Pudding Boy Productions. Check out the trailer . Jake Brady's Patreon ! is here - for a mere $2/month gets you BONUS content not heard i...

Jun 17, 202120 min

Producer, Director, Author Christine W. Chen Part 2

Christine Chen is back for part two. This prolific film producer, director and co-author of Get Reelisms also has wrapped principle photography on " Erzulie " her first feature. I know cuz I follow her on the 'grams here . Bravo Christine and the team! Check out Jake Brady's Patreon ! A mere $2/month gets you BONUS content not heard in the show!! Get a $75 discount on Masterclass, free T-shirt and consultation calls w me, go to https://www.patreon.com/respecttheprocess and show your love for the...

Jun 15, 202118 min

Producer, Director & "Get Reelisms" Co-Author Christine Chen Part 1.

Christine Chen is a prolific film producer, director and co-author of Get Reelisms . I recommend this book for anyone starting out on set. It's all the lingo, some even new to me. Christine’s work incorporates her perspectives from growing up as a first generation Asian-American in Colorado and from coming of age within a culture dominate in patriarchal tradition. Her short films " A Bird's Nest " and " Ya Alb i" were a Top 5 Louisiana Film Prize Finalists. They will be available on iTunes, Amaz...

Jun 11, 202118 min

Part 2 of ACD/CD/Copywriter Dan Sorgen, SpecBank Founder.

Dan Sorgen (ACD/CD/Copywriter at Saatchi LA) turns the tables and asks me questions as well as reveals the secrets to the conference call I did with him and the Toyota Team at Saatchi. This is Part 2 of our great chat. He is also the Founder of SpecBank , a source for agency scripts you can make for your reel. Directors, listen up! Dan's work has been featured in Cannes, One Show, Clio, AdWeek, Creativity, Campaign Live, Huffington Post, ABC News, NBC News, New York Magazine, USA Today, Fortune,...

Jun 04, 202134 min

Spec Bank Founder, ACD/CD/Copywriter Dan Sorgen Part 1

Dan Sorgen is an ACD/CD/Copywriter that's overseen brand launches for billion-dollar companies, taught ad school classes, led multiple creative teams, won new business, won awards, won a wife, worked with a lot of really smart people, dinged the culture a few times, and never returned to NY in the winter. He is also the Founder of SpecBank , a source for agency scripts you can make for your reel. Directors, listen up! And this is just one of two great chats! Dan's work has been featured in Canne...

May 27, 202151 min

Chicana Directors Initiative Founder & Latina Superhero Comic Creator Kayden Phoenix.

Kayden Phoenix is a Chicana Writer, Director, Producer as well as the Creator of the Latina superhero comic universe, A La Brava . She also founded the Chinana Directors Initiative , which y'all should follow in Instagram. Upon entering show biz, the first thing she noticed was the industry dominated standard- complete with character generalizations. In response, she became a huge advocate for diversity both in front and behind the camera, giving a voice to stories untold. So cool to chat w Kayd...

May 21, 202148 min

Cinematographer Barry Barona.

Cinematographer Barry Berona and I reunited after decades and we had a blast chatting all things commercials. His versatile, award winning commercial work extends to many sub-genres including automotive, tabletop, and beauty for such recent clients as, Google, PGA & GolfTV, Nike, Subaru, Toyota, GM, Ford, Renault, Mitsubishi, Harley Davidson, Sony, US Navy, Snickers, Honda, Coors, Priceline and Pure Michigan Tourism. He recently lensed the acclaimed Superbowl spot for Dannon/Oikos Yogurt fea...

May 14, 20211 hr 3 min

Writer/Director/Star of Slamdance Hit "The Sleeping Negro" Filmmaker Skinner Myers.

Writer/Director Skinner Myers is an award-winning filmmaker and film professor at Loyola Marymount University. Skinner wrote and directed four short films: Chimera, The Last Supper, Obscured, and Nigger, while studying film at USC School of Cinematic Arts. I reached out to Skinner after seeing "The Sleeping Negro" at Slamdance 2021. "Confronted with a series of racially charged incidents, a young black man must overcome rage, alienation, and hopelessness in order to find his own humanity." Click...

May 05, 20211 hr 16 min

From L’Oréal To Goats On A Boat with Associate Creative Director Julia Nicholas.

Associate Creative Director Julia Nicholas has risen up the agency ladder quickly, working on everything from beauty to weight loss to cars and more. An Art Director by trade, she craves variety in assignments, diving into each project with passion. We talk about her journey, the many mentors she's had and the great spots we've made together. Catch Julia in the behind-the-scenes I've posted for our "Treeyota" spot and hear just how she came up with the concept. Honored to collab with her and hel...

Apr 29, 20211 hr 4 min

Filming Commercials Remotely With Agency Creative Directors Dan Councilor and Tom Topolewski.

Leo Burnett Detroit Creative Directors Dan Councilor and Tom Topolewski discuss shooting remotely from the agency perspective. I'd shot Buick with the team (Dan is an Art Director and Tom a copywriter) in February again for the NCAA March Madness, but this time Tom watched the camera feed via zoom and facetimed with us. Dan had his boots on the ground. Now, I love having the creatives with me on set. The energy and ideas bounce around more fluidly. What practices will stick as the pandemic dies ...

Apr 23, 202156 min

Director, Writer, Choreographer Jessica Redish.

Filmmaker Jessica Redish brings her passion to the podcast and I promise you'll find her positive energy infectious. She's lighting up the film festival scene with her short comedy "Airway" and still getting accolades for "The Last Croissant", posted on my site and hers. My online Commercial Directing Masterclass celebrated one year of helping filmmakers globally and has received 100% 5 star reviews. Did I mention the free filmmaker consultation call upon completion? Shout out again Zack Hossein...

Apr 15, 202154 min

Why I Shoot Tests and Require Tests For My Commercials.

Just your ol' pal Jordan Brady talking about shooting lo-fi tests with my camcorder to prove my attacks will work. The test is posted on my site with this blog. My online Commercial Directing Masterclass has helped almost 800 filmmakers globally and has received 100% 5 star reviews. Did I mention the free filmmaker consultation call upon completion? Shout out again to Caio Shindo so we pronounced his name correctly, Craig Melville , Kevin Slack , Zack Hosseini and Scotty Shuckies - Jake's newest...

Apr 08, 202112 min

Commercial, Music Video & Film Director Nicholas Lam.

Filmmaker Nicholas Lam directs award-winning spots, music videos and films. He's helmed international campaigns for Google, Samsung, Disney, P&G and Nestle, works closely with top agencies like BBDO, Ogilvy & Mather and Iris Worldwide. In the music world, Nicholas is an MTV VMA nominated director having shot videos for Nick Jonas, Blink-182, Sara Bareilles, Bastille, Jess Glynne, Monsta X and more. This is one chat you'll be glad you dove into. Be sure and read this Little Black Book art...

Apr 06, 20211 hr 18 min

Winston Wolfe's Nancy Jacobs.

Nancy Jacobs runs Winston Wolfe, a creative resource representing directors for work within the internal production divisions of ad agencies and brands. We talk about how this can be a great source of work for filmmakers wanting to tell stories for brands, and how this model is growing and thriving within agencies. You'll love the chat! Shout out to Scotty Shuckies - Jake's newest patron! Click his name to see Scotty's work. Join Jake and I for our patron-only "Ask Us Anything" via zoom April 6t...

Mar 25, 202135 min

Spears & Arrows Founder, Managing Director Jason Wolk.

Jason Wolk is Founder and Managing Director of Spears & Arrows, a top production company with a stellar roster of directors. We talk covid protocols, relationships, his fine roster, director career management and how it all starts with tending to the story. Hey Patreon patrons - join Jake and I for our patrons-only "Ask Us Anything" on zoom April 6th at 5pm pacific. Join show editor Jake Brady onn his new Patreon ! A mere $2/month gets you BONUS content not heard in the show!! Get a $75 disc...

Mar 18, 20211 hr 1 min

Director Nick Peterson Makes Music Videos, Commercials & Animation.

Filmmaker Nick Peterson has amassed over 500 million views between his music videos, spots and animation. After graduating from the Experimental Animation program at CALARTS, Nick spent years producing visual effects (vfx) before he transitioned into full time directing. Nick's films have been screened in festivals such as SUNDANCE, and SXSW. His Chrysler Commercial played during the Super Bowl. I've posted some work at jordanbrady.com so check it out. Love this podcast? Our show editor Jake Bra...

Mar 12, 20211 hr 7 min

Commercial Casting Session Runner Ezrah Lockwood.

Ezrah Lockwood runs the casting sessions for most of my commercials via Danielle Eskinazi Casting. He shares tips and tricks for auditions that actors and directors alike will glean knowledge from. He's also quite the musician, so check out his music here . It's dark electronic music with a human element that evokes a cinematic landscape. Love this podcast? Our show editor Jake Brady has a new Patreon ! A mere $2/month gets you BONUS content not heard in the show!! Get a $75 discount on Mastercl...

Mar 05, 20211 hr

Commercial Director Stewart Maclennan.

Director Stewart Maclennan expresses emotion and attitude through a wonderful use of color, movement and design. No wonder he's busy shooting for top fashion and beauty brands. Click here for more. Stewart got his start in the old Hollywood editorial department and we chat how that informs his directing process. I answer his questions about day rates and more in the Patreon bonus section. Love this podcast? Our show editor Jake Brady has a new Patreon ! A mere $2/month gets you BONUS content not...

Feb 26, 20211 hr 10 min

Co-Chief Creative Officer Chuck Meehan Unpacks His Will Ferrell Super Bowl Spot.

My friend Chuck Meehan , Co-Chief Creative Officer, McCann, Detroit, returns with his hit Super Bowl commercial in-hand. "No Way, Norway" stars Will Ferrell, Kenan Thompson, Awkwafina and the GM Electric vehicle. Chuck breaks down how it all came to be, how it was shot and what he looks for hiring a director. This ad was deftly directed by Jake Szymanski, who has previously collaborated with Ferrell, and has a standing invite to the pod. Fun fact: Chuck is our first three-peat guest and the only...

Feb 18, 202158 min

Actor, Comedian, Pro Wrestler Cory Kastle.

Pro wrestler turned comedian Cory Kastle stars in a Batman "fan film" called "Bruce" and tells us all about it. Cory's positive attitude is infectious and his stories of being an extra in movies are entertaining. Check out "Bruce" on YouTube. Love this podcast? Consider supporting our editor Jake Brady and his new Patreon ! Click to support him and get 75% discounts on Masterclass, free merch and more. Click https://www.patreon.com/respecttheprocess to show your love for the show. Commercial Dir...

Feb 12, 202128 min

Super Bowl LV Commercials For Dummies.

Just me rambling & raving about the Super Bowl LV commercials, celebrating all the great work, even the lame Cheetos spot. Kudos to every client, agency team, and of course, the directors and crew that made it to the Big Game. No links folks, that stuff is posted everywhere already. My son and podcast editor Jake Brady has a Patreon ! Click to support him and get great discounts on Masterclass, free merch and more. Here's the link, https://www.patreon.com/respecttheprocess so you can please ...

Feb 10, 202121 min

Director, Writer, Producer Fred Goss.

Fred Goss has made a name for himself as an actor, director, writer, and producer. His initial foray into directing was on the critically acclaimed ABC series ‘Sons and Daughters.’ He also served as co-creator, writer, producer and star of the series. Fred’s first commercial project was directing a series of award winning spots for Coke Zero and within a year, Fred had directed spots for clients such as ESPN, Nike, Crowne Plaza, Office Depot and Burger King. He has worked with such agencies as C...

Jan 22, 20211 hr 17 min

Music Video and Commercial Director June Bae.

Music Video Director June Bae and I sat outside, socially distanced, and chatted about helming hip hop videos and launching a commercial directing career. His latest video for Ameer Vann, for his rap ditty IDFIATOK , literally dropped today and has tens of thousands of views already. (It has bad words.) June is a talented filmmaker on the rise, his passion, journey and commitment to his craft is inspiring. Click his name and check out the spots we discuss. Enjoy! Commercial Directing Masterclass...

Jan 15, 202159 min

Creative Directors Rich Terry And Matt Mowat Reveal How They Hire Directors.

Why do advertising creatives hire their director? Is it that first call or zoom? How important is the treatment? Well, as we wrapped two fantastic, safe days on set, I asked Creative Directors Rich Terry and Matt Mowat those exact questions. They gave me an impromptu interview in the back of my Cadillac. When Cinematographer Shane Kelly ("Boyhood") walked by, we grabbed him into the conversation. Rich, a talented copywriter, has directed hundreds of spots himself, so his point of view on how fil...

Jan 08, 202118 min

ACD/Copywriter Nick Micale and ACD/Art Director Bennett Austin.

We're closing out 2020 strong with my two distinguished creatives: ACD/Copywriter Nick Micale and ACD/Art Director Bennett Austin , of David & Goliath. You'll recognize their emotional Super Bowl spot for Kia called “Tough Never Quits” with Josh Jacobs (directed by Serial Pictures’ director John Hillcoat .) I urge y'all to check out Nick and Bennett's personal sites as well, for tons of great spots as well as their respective passion projects that will inspire and delight. I had the privileg...

Dec 31, 20201 hr 11 min

Filmmaker Norry Niven.

Filmmaker Norry Niven does it all. He directs tons of national spots ( Kia ) and major network promos for shows like "Homeland" which offer him such creative control and produces via his Thousand Foot Squid production company. His latest docu, "Get Back Up" follows Blue October and chronicles the band’s struggles with substance abuse, mental health, subsequent treatment and recovery. Talking with Norry was a real treat, because we share a positive outlook and passion for making great work with c...

Dec 27, 20201 hr 38 min

Sound Designer Dallas Taylor.

Dallas Taylor is the host of Twenty Thousand Hertz , one of the most well-crafted podcasts I've heard. It reveals the stories behind the world's most recognizable and interesting sounds. Dallas is also the Creative Director of Defacto Sound , the sound design source for the world's most thoughtful brands. Dallas is also a sound designer, consultant, writer, and TED mainstage speaker . A real treat to chat with Dallas. I learned so much. Check out this classic episode on the Wilhelm Scream then g...

Dec 18, 20201 hr 19 min

Filmmakers/Musicians Bright Blue Gorilla.

Bright Blue Gorilla is Robyn Rosenkrantz and Michael Glover. The quit their jobs in 1990, took their guitars to Europe and never looked back. This is the feel good duo we need right now. Check them out and enjoy this chat. They have a new film called "36 Husbands" out that's a madcap homemade romp. Check it out. The Filmmaker Diversity Award sends a filmmaker to my Bootcamp for free. Click here for more info. Sponsored by Oso Delicious. Commercial Directing Masterclass has helped over 500 filmma...

Dec 11, 202021 min

Commercial Director Ryley Burghall.

I came across a spot for a barber shoppe on Instagram and tracked down the helmer, commercial director Ryley Burghall. Next thing you know we're chatting filmmaking, music videos and all things about making commercials. Enjoy. Click here for Ryley's Honda spot that I also love. The Filmmaker Diversity Award sends a filmmaker to my Bootcamp for free. Click here for more info. Sponsored by Oso Delicious. Commercial Directing Masterclass has helped over 500 filmmakers globally and has received 100%...

Dec 05, 202059 min
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