Respect The Process - podcast cover

Respect The Process

One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady. Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
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Episodes

How The Wonderful Comedic Actor Clayton Farris Stays Busy and Booked.

I've only worked a half day with actor Clayton Farris, but I've been a fan since he walked in the casting room. He's the utmost professional and plays the reality of a situation, and is not afraid to immerse himself into a sometimes geeky character. He's also a nice guy. Clayton always working and you must check out his silly Vine videos he makes for the fun of it. Here's a Bud Light Lime-A-Rita spot we chat about, and more of Clayton's spots are posted at jordanbrady.com as well as Clayton's Yo...

Jun 16, 20161 hr 17 min

Love's In Need, Hate Going Round, Let's Ban Assault Weapons.

I'll post more filmmaking conversations later in the week, but today my heart is broken yet again. The hate we face must stop and assault weapons are just too easy to get. Let's love one another, practice tolerance, and change our laws to make these automatic rifles hard to get, as well as the ammo used to kill people. Let Peace Prevail. Love, Jordan This episode is 4 minutes. India.Arie sings the Stevie Wonder song in the background.

Jun 13, 20165 min

Recording Sound And Producing Puppets With Frankie Fiore.

Frankie Fiore works non-stop in the sound department, in all areas of it too, but when his pal Anthony Imperiolli asked him to produce his puppet short films for Dairy Queen, Frankie rose the challenge. I've posted a behind-the-scenes of their work at jordanbrady.com so pelase check it out. It's awesome work, hilarious and a great story of how the character of Nonna Maria came to be. We obviously chat about sound, and various and sundry on-set shenanigans. My next Commercial Directing Bootcamp i...

May 19, 201650 min

My Visit To Space Station With David Rispoli & Ben Rovner.

Space Station is an artist's paradise. It offers workshops, classes and it's an affordable place to cast, and even offers actors a free place to tape auditions and pieces for their reel. I sat down with David Rispoli and Ben Rovner to hear all about this unique operation, as well as their Space Station Artist's Initiative . Their mission is to provide an all-encompassing education for the artists in our community. We deliver unique and diverse seminars, classes, and intensives for all ages and e...

May 12, 20161 hr 24 min

The Agency Producer Tells All: Part Two With Peter Ostella.

Peter Ostella, in part two of our interview, offers a peek behind the agency curtain in terms of producing. This episode is part two of a two-part chat. Leave feedback and share with friends. Thanks, Jordan Commercial Directing Bootcamp will take place in August. Where? Chicago! This episode is 65 minutes.

May 06, 20161 hr

My Little Film Is All Grown Up, "I Am Road Comic" On Netflix.

What makes "I Am Road Comic" getting on Netflix so sweet, is that it represents a victory in micro-budget indie filmmaking. Keeping a tourniquet on spending, crafting a story with notable comics and a podcast-based PR campaign, it's finally paid off. This is my 5th film to land on Netflix. It all started with "I Am Comic", but Netflix was just starting out and Showtime had debuted the star-studded docu. Then "Waking Up In Reno" and "The Third Wheel" were added. But those films were Disney-owned ...

May 02, 20162 min

Freelance Agency Producer By Day, Comedian By Night With Peter Ostella.

Peter Ostella explains the ins and outs of being an in-demand agency producer. From how he facilitates the creative teams he works with to managing the clients, he spells it out. Does he ever present new directorial talent? How does he deal with newbie clients that have never shot a spot before? Additionally, we share of love of the stand-up comedy. This episode is part one of a two part great chat. Leave feedback and share with friends. Thanks, Jordan

Apr 29, 20161 hr 10 min

Living La Vida Creativa With Creative Director/Art Director Juan V. Perez.

My guest Juan V. Perez is constantly looking to explore the world through an artistic lens, for personal creative fulfillment and to inform his work. We discuss staying relevant in this digital era of constant change. We dissect his beautiful spot for Comcast that speaks to bilingual American Latinos with just an English voice over, and we find out why. Check out this spot on jordanbrady.com with the blog. Juan asks me the origin of "Respect The Process" as a podcast title and I oblige. It's a g...

Apr 21, 201658 min

You Be Creative And Get Help Running Your Business With Joel Pilger.

Production veteran Joel Pilger helps directors, artists and such focus on the creative side of things, while he and his team at RevThink help you run the business side of things. We chat about his company and his mission to take the pain out of running your own company. But when you hit a certain level of success, shit happens. Stuff you do not want to deal with. Joel also hosts a great podcast called RevThinking of iTunes. He also introduced me to the term solopreneur. Enjoy. Jordan...

Apr 14, 20161 hr 6 min

What An Executive Producer Does In Commercials With EP Mark Androw.

My guest is the charming Mark Androw, Executive Producer of STORY , a long-thriving production company he owns. Mark has dominated the spot business for many years, and he passionately explains just what an Executive Producer does. The EP, in tv commercial parlance, is the life-blood of the commercial production company. He/she develops the directorial roster, the business end of things and maintains the relationships with ad agencies, among many things. Mark also loves living and shooting in Ch...

Apr 08, 20161 hr 26 min

The Medium Serves Your Message.

I'm fresh off my stand-up comedy tour of the Middle East. We performed for the troops in Kuwait, Afghanistan and the Kingdom of Bahrain. Crazy times with four hilarious comedians that I now call my brothers. I also shot a documentary by myself while on this tour. And sure I could have taken an Alexa mini, Red-whatever or even a new Sony mirrorless, but I chose a Handycam. Furthermore, despite the 4K option, I decided at the last minute to "fuck the 4K" the save the ones and zeros by shooting goo...

Apr 04, 201613 min

A Branded Comedy Boutique Called Yes Brand With Hersh Rephun.

Comedian, copywriter, marketer Hersh Rephun explains how he's carved a niche making the funny for challenger brands. His new shop is called "Yes Brand" and they've just launched with a piece of branded content for Manatawny Still Works that stars Hersh himself. We chat about creativity, synchronicity, quote Paul Newman and discuss everything under the sun as far as comedy and advertising go. Hersh is one of my favorite fun people to shoot the breeze with, hope you enjoy this as much as we did. C...

Mar 12, 20161 hr 19 min

How I Deal With My Rate As Filmmaker.

My view of rates as a filmmaker may be unorthodox, but it sure keeps me sane and humble. I see it as shooting for free, and the big payday is for all the prep, production details and post. It's a healthy attitude that treasures the shoot day as a reward. Filmmakers are already signing up for Commercial Directing Bootcamp so hurry. Limit 20 filmmakers, because I custom-tailor the program to address the needs of the attendees. Thank you. Check out some videos that I mention at jordanbrady.com as a...

Mar 05, 20169 min

Rise Of The Freelance Creative Director With Jon Shore.

Both a Creative Director and prolific Copywriter, Jon Shore and I have worked on and off for over a decade, cranking out dozens of comedy spots. After 25 years at one shoppe, Jon headed out on his own and never looked back. Visit jonshorecreative.com for his work. We chat about collaborating, getting the most out of others, and letting go of certain aspects in order to see a project grow. Jon gives kudos to the Account Teams as well for setting the process in motion the right way. A first on the...

Feb 27, 20161 hr 16 min

What Commercial Directors Should Know About Their Client With Imagine One Mobile CEO & Pres Scott Friedland.

My pal Scott Friedland is President and CEO of Imagine One Mobile, a marketing/advertising agency that helps marketers and brands increase sales and secure higher Returns On Ad Spend (ROAS) – across all platforms, devices and screens. Oh, this episode is plum full of acronyms, so hold on tight. Scott and I go back to when he hired me to direct and produce on NBC's "Name Your Adventure", a Saturday morning show in the 90's, after the network introduced me to be co-host. By bringing me on staff, S...

Feb 22, 20161 hr 5 min

Film & TV Quality Control Demystified With Master Quality Controller Britta Meleson-Bordeaux.

When your film is done and before it hits TV, cable or Netflix, your baby must pass the test of Quality Control. My guest is the delightful Britta Meleson-Bordeaux, rated one of the Top 10 Master Quality Controllers in Los Angeles. She breaks down the process and offers invaluable advice for mastering your project. The tech-talk is strong on this episode, but Britta makes the knowledge accessible to all filmmakers. Please share and enjoy. Not necessarily in that order. Oh, be sure and check out ...

Feb 18, 20161 hr 15 min

Adapt Or Die: Why Filmmakers Need To Shoot Tests.

This episode is just me explaining how I shoot various tests to help land big gigs. It certainly helped with my current batch of spots with Saatchi & Saatchi, who are some of the coolest and most creative folks in the business. Not just to get the assignment but to execute with confidence. When I'm shooting I've got to respect that process, so this is a quickie. Let me know what you all think! Oh, and fear not, I've got plenty of great interviews in store. And I'll post the spots when they r...

Feb 01, 20169 min

What A Stunt Driver Does With Stunt Driver Donnie Bailey.

Donny Bailey has been the stunt driver on all your favorite action films, "Mad Max: Fury Road", "Batman" series of films, and "Captain America: Civil War" ...and I was privileged to shoot my Buick spots with him. In fact, it's all the same to Donnie,for he approaches the work on a shot by shot basis. The consummate professional, Donnie stays calm under pressure and takes charge to execute the most intricate camera moves. Check out Performance Filmworks and their impressive work! You'll love his ...

Jan 23, 20161 hr 12 min

What A Digital Imaging Technician Does With D.I.T. Ryan Kunkleman.

Thank you Ryan Kunkleman for explaining the mysterious role of the D.I.T. to me! The Digital Imagining Technician has become a critical member of the filmmaking team since the digital revolution. Ryan is one of the best, having done feature films, television and commercials. Can you say "Captain America: Civil War"? He not only tells us the different approaches to his craft in the various mediums, but he knows the history of the gig too. Working closely with the cinematographer, the D.I.T. helps...

Jan 14, 201657 min

How To Be A Successful Comedy Director With Comedy Director Ric Cantor.

Ric Cantor is a director and writer of commercials, television and film. We met on a lark at a Directors Guild Of America conference, and I loved his work and wit so I'm very happy he's on the show. We discuss Steven Seagal, the contractual and creative differences between directing spots in England versus the United States, as well as common trends we've noticed. He also tells how he readies himself for a pitch. And we discuss Director's Cut and how strategically they fit on your reel. Invaluab...

Jan 07, 20161 hr 28 min

Problem Solving And Manifestos, Part Two With Director Marcus Nispel.

This is part two with Director Marcus Nispel , the innovative filmmaker of commercials, music videos and film. His work and work ethic have both inspired me since starting in commercials, including his famous manifesto, which we discuss. Marcus expresses the joy he still gets from solving problems, be they in the script or in a challenging execution. Click his name to see his expansive body of work, as well as the comments he's added to describe the challenges of each spot. Enjoy and please leav...

Dec 28, 201551 min

Happy Holidays Filmmakers.

Enjoy your Christmas and remember we need to be students of human interaction over these holidays to make ourselves better storytellers. I'll be back next week with Part 2 of Marcus Nispel. Peace. Jordan.

Dec 24, 20154 min

The Influences Of Pop Culture With Visionary Filmmaker Marcus Nispel.

Director Marcus Nispel is a ground-breaking filmmaker and visionary. His illustrious career includes your favorite big budget music videos, six awesome feature films and some 1200 plus commercials for every major brand. He's work influenced my own while his philosophy towards the art and craft of commercial filmmaking inspired me long before we ever met. So you can imagine what a treat it is to sit down and chat with him on the shores of Malibu. Check out his work at his site. Marcus has added p...

Dec 17, 20151 hr 7 min

How To Direct Stop Motion Animation With Director Jed Hathaway.

Director Jed Hathaway returns to the podcast with more wondrous stop motion filmmaking stories. I visit the set of his So Cal Honda shoot, where Jed and his producer Rosa Tran had over a half dozen miniature stages going at once. Jed leads an army of misfit animators, all specialists at the top of their game, to make holiday cheer. His work puts a fresh twist on a nostalgic style we all love. (Think the "Rudolph The Red Nose Reindeer" Christmas specials.) This chat is a very informative peek beh...

Dec 10, 20151 hr 10 min

Indie Rom-Com "This Isn't Funny" Is Indeed Funny w Writer/Director/Star Paul Ashton.

My guest Paul Ashton is a triple threat: writer, director, actor and I love his new film "This Isn't Funny." Click now, buy it on iTunes and then listen to this great chat with Paul. He also stars in Superlounge comedy director Daniel Sheppard's new series of spots for GMC. Paul and I chat about getting a film made and distributed, our shared love of stand-up comedy, and how to take charge of one's career. Enjoy a few Mr. Sheppard's spots, starring Paul as spokesman, seen on the blog at jordanbr...

Dec 04, 20151 hr 10 min

What The Set Decorator Does With Chris Coles.

If you're wondering just what the heck the Set Decorator does specifically, my guest Chris Coles has the answers. The Set Decorator brings the set to life, interpreting the vision of the Production Designer, who has been in cahoots with the Director. Chris shares similar beliefs as I do about really putting in one's 10,000 hours to master one's craft, and we discuss the new generation of entitlement, and its effect on the business. Having just wrapped a big Toyota job for Cramer Krasselt Phoenix...

Nov 27, 201543 min

Comedy Filmmaker Brad Hasse Invents Texting Hat.

Commercial Filmmaker Brad Hasse has seen his art become a reality. His short film, "Texting Hat" is so popular that people started asking him if they could order their own chapéu. And now it you can. He's also the only helmer I know that's done spots for two different types of mouthwash. Odd. We chat about the importance of personal passion projects, finding your voice as a director and much more. I've posted "Texting Hat" at jordanbrady.com or click Brad's name. Big shout out to the swanky iPho...

Nov 22, 20151 hr 8 min

To Sign Or Not To Sign To A Production Company With Commercial Director Tony Franklin.

Fresh off a huge 16 day shoot, I chat with filmmaker Tony Franklin . He started as an art director, working for Target's in-house creative department. He has quickly and successfully transitioned into a full-time commercial filmmaker, and luckily for us, Tony shares his journey with us. We chat about when to sign and why not to sign with a commercial production company, as well as how to measure if you and the company are a good fit. We also discuss craft, and how he gets natural performances ou...

Nov 13, 20151 hr 28 min
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