Respect The Process - podcast cover

Respect The Process

One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady. Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.
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Episodes

Commercial Director Tony Franklin Talks Shop & Passion Projects.

Filmmaker Tony Franklin is a Los Angeles based national multi award winning director who’s caught the attention of brands like Etsy, BMW, IBM, WIRED, Purina, Pizza Hut, Gatorade, Prudential and many more. Tony is a favorite guest on the pod and we talk about everything you need to know about commercial directing. Check out his spots here . Shout out to Void Studios in downtown LA for the recording space. Amazon Prime!! Jeannette Godoy’s hilarilous romcom “Diamond In The Rough” streams on the Ama...

Sep 02, 20221 hr 15 minEp. 451

How To Effectively Prep A Commercial Over Zoom.

I'm off to a big comedy commercial shoot and then a private bootcamp! So this episode is eleven captivating minutes of just me talking about using Zoom to communicate and align my prep with the ad agency. I also recoomend some archived interviews with great guests over the last 9 years. Oh, and I lightly pimp my courses. Amazon Prime!! Jeannette Godoy’s hilarilous romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mea...

Aug 22, 202212 min

"Black Bird" Cinematographer Natalie Kingston Crafts A Look And Emotion.

Director of Photography Natalie Kingston is continually inspired by the collaborative process of creating a distinct visual language for each film she shoots. Her work is always informed by the story and rooted in emotion. Kingston’s latest work can be seen in Black Bird , the upcoming Apple TV+ crime drama, starring Taron Egerton, Paul Houser, Ray Liotta and Greg Kinnear. Recently Kingston also shot Shapeless , director Samantha Aldana’s surreal drama that follows a struggling singer in New Orl...

Aug 10, 20221 hr 4 min

Propmaster Grant Redwine Explains How To Get The Most From Your Art Department.

Grant Redwine is Propmaster and friend. He breaks down Art Department and helps filmmakers understand how best to work with his kind. Truly talented and always thinking one step ahead, Grant is a joy to work with. Amazon Prime!! Jeannette Godoy's hilarilous romcom "Diamond In The Rough" streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Here's the trailer. Next Commercial Directing Bootcamp is ...

Aug 05, 20221 hr 1 min

PSYOP EP Justin Booth-Clibborn On The Importance of Trust In Filmmaking of Commercials

Justin Booth-Clibborn , CEO/Executive Producer of world renowned creative design & animation studio PSYOP. Justin is a leading figure in our commercial production community, and what a treat to have him on the podcast. Justin started his career as an account executive for 5 years in London advertising agencies FCO and DFSD/Bozell, but quickly moved on to became a freelance commercials producer, director, and assistant director. In 1996, Justin left London for Los Angeles where he directed mu...

Jul 28, 202250 min

Commercial Director Rob Soucy Shares His Secret To Working All The Time.

Robert Soucy is a film director from New York City. An avid fisherman, he learned how to be a storyteller from listening to his Grandfather tell big fish stories around the campfire growing up. Rob's commercials have been nominated for various accolades including a Cannes Lions, a Webby and several Addy awards. He's directed an NFL Super Bowl commercial and works around the globe with some of the world's leading brands and agencies. Romcom "Diamond In The Rough" streams on the Creator+ platform ...

Jul 21, 20221 hr 19 min

How Filmmaker Riley Robbins Went From Music Videos to Top Fashion Commercials.

Director Riley Robbins has literally made hundreds of fashion films, music videos, short films, and commercials. He's helmed projects with Pharrell Williams, Vogue, Karl Lagerfeld, Adidas, Dolce & Gabbana, A$AP Rocky, Lil Wayne and more. Self-taught and creating his own opportunities, Riley never stops. I got to see him directing in action at Void Studios recently. Check out his site here and the spots I've posted at www.jordanbrady.com please. Special shout out to Director/DP Ben Brady for ...

Jul 15, 202257 minEp. 445

How to Go From Agency To Client Side with General Mills Exec Producer Mike Churchill.

Mike Churchill and I worked in Kansas City on a few gigs when he was an Agency Producer. His creativity and production prowess shined from prep through post. Now Mike is an Executive Producer at the iconic General Mills. Enjoy Mike's journey and absorb his passion for making great ads. Great chat! Romcom "Diamond In The Rough" streams on the Creator+ platform starting now! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it....

Jul 07, 20221 hr 15 minEp. 444

Our Filmmaker Abortion Fund.

Commercial Directing Film School will reimburse filmmakers up to $500 in travel expenses to travel out of your state to get a safe, legal abortion. My wife and I are pro-choice with many female and trans filmmaker friends acoss the country, especially in Texas. If you're a director, crew member, creative agency creative that needs to travel to a State to get a legal, safe abortion and you need support, we want to help directly. "Diamond In The Rough" streams on the Creator+ platform starting now...

Jul 01, 20224 min

"Hell Creek" Filmmaker Danny Donahue Moonlights As A Storyboard Artist.

Filmmaker Danny Donahue has drawn my commercial storyboards for over a decade. While I knew he was a talented filmmaker (He's amassed millions of YouTube views.) I did not know of his terrific acting chops. His latest sci-fi horror short " Hell Creek " (6 min) stars Danny and a dinosaur. A very realitic, Hollywood-level CG dino Danny crafted himself. Oh, you can see his etchings on his site too. Great chat with my friend Danny. "Diamond In The Rough" streams on the Creator+ platform starting now...

Jun 29, 20221 hr 12 minEp. 442

Editor Stéphane Dumonceau Cuts Kaley Cuoco in Six Seconds.

Editor Stephane Dumonceau has been a multiple award-winning commercial, music-video and film editor for 20+ years. He has collaborated with some of the most visionary directors in the business, including Errol Morris, Mark Romanek, Spike Lee, Wes Anderson, Christopher Guest, Michel Gondry and so many more. Check out our shared Smirnoff spot we chat about here . (It's a bootleg director's cut.) Be sure and pre-order Jeannette Godoy's "Diamond In The Rough" on Creator+ and you'll love it. Comes ou...

Jun 17, 202254 min

Filmmaker & Designer Alex Knell On How To Craft A Winning Director's Treatment.

Alex Knell is an actor, filmmaker and an in-demand top writer/designer of treatments for commercial directors. Alex schools me on how to best work with a treatment artist to really hone the pitch and win the job. I've posted her reel at jordanbrady.com or click. My Directing Programs: I've been adding more content to Commercial Directing Shadow - behind the scenes and all things Nebraska Corn to supplement the Toyota shoot. This is a unique online course that puts you right by my side, like BTS ...

Jun 09, 20221 hr 47 min

Filmmaker David Wong On Directing Vs. Agency Producing.

Filmmaker David Wong offers us a peek behind the agency curtain, as well as shares his own journey. From film school to PA'ing for Diddy, to making spots for Guitar Center, Lucky and Reebok and now working at Saatchi LA. Check out David's work here . I've been adding more content to Commercial Directing Shadow - behind the scenes and all things Nebraska Corn to supplement the Toyota shoot. This is a unique online course that puts you right by my side, like BTS on steroids. I explain what I'm doi...

May 26, 20221 hr 11 minEp. 438

Narcos: Mexico Editor Joaquin Elizondo Is Your Editing Mentor.

Joaquin Elizondo has over 20 years of experience as an editor and currently works in the world of scripted television shows in Hollywood. His most recent editing credits include Narcos: Mexico (Netflix), The Hot Zone: Anthrax (NatGeo), Dark Winds (AMC) and is currently working on Griselda, a new Netflix limited series starring Sofia Vergara. We both proudly mentor through the Filmmakers Academy , and do check out his courses, classes and mentorship opportunies there and at Hollywood Editing Ment...

May 18, 20221 hr 10 minEp. 438

Director-Photographer Natasha Lee Dismantles Asian American Stereotypes.

Natasha Lee is a Malaysian-Chinese Travel, Lifestyle & Hospitality Photographer & Director whose visuals evoke a sense of presence, of the fleeting moments that make an experience memorable. Her imagery is steeped in a sense of warmth and leisure, inviting viewers to experience new tastes, possibilities, and perspectives. Natasha was recently included in SHOOT Magazine’s 19th Annual New Director’s Showcase and was a 2021 fellow at Moving Picture Institute’s Cinematography workshop. She i...

May 12, 20221 hr 7 minEp. 437

Commercial Director Kevin O'Brien Talks Unreal Engine And More.

Filmmaker Kevin O'Brien has been making spots for a decade and is quick to embrace new tools if they serve his story. He generously gave me insights when I was in prep. He's also got a feature film "At The End of The Day" for you all here on iTunes. Enjoy his spots here . Commercial Directing Shadow is online. This unique online course put you by my side, like BTS on steroids. You'll learn what I'm doing and why, download the scripts and shooting boards, watch my detailed video treatment and eve...

May 04, 202251 minEp. 436

The Untold Story Behind Commercial Directing Shadow Course.

For my final project in this intense, alt-MBA course though Section4 , I decided to just share the story behind making my newest course, launched while taking this class. Commercial Directing Shadow is unique in that it puts you by my side, like BTS on steroids. I explain what I'm doing and why, you download the scripts and my boards, watch my detailed video treatment and even watch 360 footage! But wait there's more - one lucky & worthy commercial director will be invited to shadow me in pr...

Apr 30, 202212 minEp. 435

Filmmaker Robert Boocheck Directs Commercials Both Charming & Subversive.

Filmmaker Robert Boocheck has directed hundreds of commercials for brands such as Google, Samsung, Geico, Toyota, and Ray Ban. His spots have earned Clios, One Shows, Addys, and a bunch of other oddly named awards. His short films have been shown at major festivals including Telluride, Toronto International Film Festival, and Fantastic Fest. You'll love our chat about the state of commercial directing and agency/client expectations upon us. Check out his work here . I'll be at Void Studio 's pre...

Apr 27, 202257 minEp. 434

Director/DP Matt Uhry Directs Cats Better Than Me.

Director/DP Matt Uhry joins me in a a deep dive into filmmaker archetypes and processes. Spoiler art: he gets a call from Paris about a job directing cats in Spain during this call. Matt has directed campaigns for Sony, Lenovo, Nikon, Nokia, Intel, Ford and Honda. His commercial work for Kellogg’s, Gap, and Baccardi has also been featured in the Saatchi showcase at Cannes. His branded piece for the PIMA Air and Space Museum won a Gold Lion. New course alert: Commercial Directing Shadow in live. ...

Apr 21, 20221 hr 10 minEp. 433

Meet Me At Void Studios April 30th in LA.

This is 9 minutes of me rambling about being obsessed with every job more than anyone else. Also, I'll be at the launch party for Void Studios , April 30th at 4pm. Giving away some Voodoo books and Masterclass, and answering any filmmaking questions y'all have. And Void is raffling off a free day on their stage! So proud of Ben Brady and his partners. Parents? Tuesday, April 19th at 4pm Pacific join me on Instagram Live for a Parents Forum with Eve Sullivan . It’s free, just talking parenting. M...

Apr 15, 20229 min

Filmmaker Ben Consoli Loves Being a Commercial Director As Much As I Do.

As Director and Creative Director of BC Media Productions , Ben Consoli has produced award-winning commercials and videos for Amazon, Nestle, Panera and Honda, to name a few. As host of the Go Creative Show podcast, Ben has interviewed over 200 of the top filmmakers in the world. With the Go Creative Show podcast, Ben entertains and educates an audience of fellow filmmakers across the globe. Each week Ben interviews A-list cinematographers, production designers, directors and producers to share ...

Apr 08, 20221 hr 18 minEp. 431

The Joys Of Directing In-House with Creative Director John Pedersen.

Creative Director John Pedersen is a talented Director/Producer who spent the last few years as an in-house creative Swiss Army Knife for Scheels sporting goods mega stores. I've consulted with John and his team over the last few years on both creative and logistics. His spot called "Kid Coach" was made specifically for the Super Bowl in Scheels country and it turned out fantastic. Recently, he's a Creative Director at Super Studio , and we expect only greatness. Tuesday, April 19th at 4pm Pacif...

Apr 05, 202250 minEp. 430

McCann Detroit Executive Producer Hafeez Saheed Offers Sage Advice For Commercial Filmmakers.

In 2021, Hafeez Saheed joined McCann Detroit to oversee production on the prestigious General Motors and Shoe Carnival accounts. We bumped into each other while Hafeez was in post for GM's Dr. Evil EV Super Bowl spot. So he can add Mike Meyers to a celebrity list that includes Beyoncé, SpongeBob and more. He has served on Shoot Magazine's New Directors Showcase and The Montreal Effects Festival panels and the One Club's Young Ones and Telly Awards jury, and is an adjunct professor at The School ...

Mar 31, 20221 hr 10 min

How Commercial Directors Can Get The Most Out of Working with Their Team, Part One with Line Producer Shannon Bowen.

Shannon Lee Bowen is a LA native and proud fourth-generation filmmaker. She started out in reality tv, but once she saw the light of producing live-action branded content, she never looked back. Shannon specializes in commercials, promos and still campaigns.. from Geico, Dove, Papa Johns and too many to list. Need to level up? Check out my Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. My first annual Filmmaker Retreat Joshua Tree is September 30th through Oc...

Mar 24, 202259 minEp. 428

Writer, Producer, Director Sean McCarthy Is Living His Dream.

Sean McCarthy was born in Hong Kong and grew up in San Jose, California. He saw his first film at the age of three and knew he had found his life’s calling. By the time he reached high school he had written and directed over 50 short films, even appearing in front of the camera at times. When Sean turned 19, he officially formed his own professional production house, Guerilla Wanderers Films . Check out his stuff! Check out the new Commercial Director Mega Bundle for serious one-on-one mentoring...

Mar 20, 20221 hr 17 minEp. 426

Paus.tv Founder & CEO Rishi Kapoor Offers A New Platform for Filmmakers.

Paus.tv Founder and CEO Rishi Kapoor promises a new curated film launhced daily. And he's getting you paid. It's a way for your fans to support you with virtual tipping, live events and yes, those shiny NFTs. Have a listen and he explains the NFT play here. Oh, I plan to have a film up soon! Check out the new Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. My first annual Filmmaker Retreat Joshua Tree is September 30th through October 2nd, 2022. Out theme is “...

Mar 14, 202231 minEp. 427

Max Heineman's Toldright Offers Opportunities For Filmmakers and Video Creators.

Max Heineman is CEO and Co-Founder of Toldright , offering premium video content for businesses of all kinds. I Toldright can be a wonderful opportunity for filmmakers to earn money while polishing your craft, you know, doing what you love. Max maintains a high standard so check it out and join The Neighborhood . My Bootcamp this Saturday, March 5th, 2022 in Los Angeles is sold out. Check out the new Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. My first ann...

Mar 04, 202233 min

Oscar-winning Producer Michael Sugar's x4y.com Revolutionizes Spec Spots For Filmmakers.

Producer Michael Sugar won an Academy Award for Best Picture as Producer on Spotlight one of our favorite films. Honored to have Michael explain his x4y.com business model that aims to connect filmmakers with brands. it's easier to listen to the chat than me explain it here. Please consider his grand idea before you shoot your next spec spot. Enjoy! Oh, please drop my name when you sign up at x4y.com . Techincally zero spots remain for my only in-person Bootcamp this year on Saturday, March 5th,...

Feb 04, 202242 minEp. 424

Vandal Executive Producer Heather Heller.

Heather Heller has developed a niche for producing celebrity driven fashion spots, producing spots and videos for Directors Francis Lawrence, Jean Baptiste Mondino, Sam Brown, Paul Gore, Cyril Guyot, Marc Webb, Rich Lee and Director X. Projects for Jennifer Lopez, Lady Gaga, Tommy Hilfiger, Dior, Armani, and D&G helped her to narrow the focus to Luxury Brands and fashion driven content. Working with clients directly often from Europe on fragrance, cosmetics, liquor, tech, and has really help...

Jan 28, 20221 hr 1 min

Gear Seven EP Ryan Atenhan Offers Robots, LED Walls & Non-Exclusivity.

GearSeven is a production company with so much to offer. Executive Producer Ryan Atenhan and I chat about it all. I found Ryan's approach to the roster enlightening and a great opportunity for many of our listeners. Click here to see their Commercial Directors and the work. My only in-person Bootcamp this year is Saturday, March 5th, 2022 in Los Angeles. Must be vaxxed. Check out the new Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. My first annual Filmmaker...

Jan 15, 20221 hr 1 min
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