Director/DP Matt Uhry is a highly regarded commercial director celebrated for his unique ability to work with both people and animals—particularly cats—on commercial sets. Matt has developed a reputation for his focused, collaborative, and calm demeanor, which is especially valuable when directing animal talent. He shares his expertise through a popular video series on directing cats, offering practical tips and behind-the-scenes insights that resonate with both new and seasoned filmmakers. Matt...
Aug 18, 2025•1 hr 26 min•Season 2Ep. 671
Mark Kohl is a renowned cinematographer, director and producer whose journey goes far beyond the camera lens. Mark shares how his experiences in the high-pressure world of filmmaking led him to explore psychedelics, mindfulness, and the pursuit of true purpose. From the collective flow of a film crew to the personal revelations found in altered states, Mark reveals how embracing new perspectives can unlock creativity and fulfillment both on set and in life. Check out Frequency Caps to try some m...
Aug 13, 2025•53 min•Season 2Ep. 670
Jon Schwartz is a dynamic filmmaker with a knack for technical precision, blending creativity with collaboration. His work reflects a deep respect for the filmmaking process, emphasizing the importance of teamwork and adaptability. His dream project is a fingerboarding, specifically a tech deck commercial using motion control, probe lenses, and cloning techniques to create an "insane" and highly creative commercial. FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 2...
Aug 10, 2025•56 min•Season 2Ep. 669
Filmmaker Gabriel Shalom is a multidisxiplinary creative (Screenwriter | Experiential Producer | Artist | Inventor | Futurist Speaker | ex-Meta Creative) now adds agency owner to his many credits with the launch of Brave New Agency . In this episode, Gabriel and dive into the rapidly changing world of creative strategy, production, and the impact of AI on advertising. They discuss the evolving roles of agencies, brands, and production companies, emphasizing the importance of original content and...
Jul 31, 2025•56 min•Season 2Ep. 668
Commercial and documentary director Tony Franklin returns to share a remarkable journey through his creative world. From his early days in Target's creative department to becoming an acclaimed filmmaker, Tony shares the inspiring story behind his documentary "The Big Green House" - a passion project that took six years to complete and chronicles an extraordinary Minneapolis family who housed 80 people in need. We dive deep into the evolving landscape of commercial directing, and Tony's innovativ...
Jul 10, 2025•56 min•Season 2Ep. 667
Investing in yourself is the ultimate career hack. When you believe in your vision enough to create something - even on the side, even without guaranteed success - you open doors that might never have existed. Joseph Kosinski didn't wait for permission; he made a CGI short in his apartment, submitted it to festivals, and that single act of creative courage launched his entire career. His journey proves that investing in YOURSELF, developing your unique POINT OF VIEW, and then putting your work o...
Jul 03, 2025•14 min•Season 2Ep. 666
The secret sauce is humans in front of an behind the camera. AI filmmaking can do it all, but I don't think it cuts it alone, just yet. Just me walking you through my "AI Sandwich" technique—a creative approach I believe will empower filmmakers and stretch budgets without sacrficing craft or human connection. Not saying my video is great, but the idea works. FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year a...
Jun 25, 2025•20 min•Season 2Ep. 665
Director Matt Macedo , the OG of this emerging vertical feature format, breaks it down for us. These aren't just quick clips—we're talking full 80 plus page scripts shot in five to ten days, distributed in bite-sized, addictive chunks. Matt's navigating this whole new world of cinema, where platforms like Reel Short are making billions and giving young filmmakers unprecedented opportunities. It's the Wild West of storytelling, and Matt's right in the middle of it, proving that creativity and ada...
Jun 13, 2025•58 min•Season 3Ep. 664
Lucinda, a badass 8th generation Missouri farmer, takes on the meat industry and proves ethical farming isn't just possible, it's profitable. Watch "Trust The System" my short documentary (under 19 minutes) on YouTube... I know you'll love it. Thanks! FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, f...
Jun 05, 2025•8 min•Season 3Ep. 663
Director Bryan Buckley , a two-time Oscar-nominated writer/director, has earned the nickname “King of the Super Bowl” from The New York Times for directing 71 Super Bowl commercials since 2000. A co-founder of Hungry Man, Buckley’s work has been recognized with over 60 Cannes Lions (including two Grand Prix wins), multiple Emmys, a DGA Award, and induction into the MoMA permanent collection. In 2022, he was named the world’s most awarded commercial director by The One Show and D&AD. He’s als...
May 23, 2025•1 hr 37 min•Season 2Ep. 562
Monday, May 19th at 10am Pacific, I'm giving a live workshop on the Filmmakers Academy platform. "Directing Actors: From Casting to Final Cut." I love working with actors, and I believe their performances are what truly sell a commercial. I'll be covering everything from initial conversations with casting directors to communicating with editors about the best takes and how to perserve the tone of the spot. So pumped about our Filmmaker Retreat Joshua Tree , this September 25-28. We've only got e...
May 18, 2025•14 min•Season 2Ep. 561
I sit down with Tony Low , Owner and President of CMS Productions , to dive deep into the current state of commercial production. Tony reveals how union compliance really works and why major brands are suddenly creating their own studios. He breaks down the "flip" phenomenon on set and explains why Los Angeles is losing its production mojo. This is the real, unfiltered story of what's happening in production right now. Thanks Tony! FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sun...
May 13, 2025•1 hr•Season 2Ep. 560
When he's not shooting, filmmaker Dustin Devlin is likely out surfing on the Cape or soft-rocking (barefoot) somewhere. Moving from the editor suite to the director’s chair and everything in between, Dustin is enamored with the production process and knows the TLC required to nurture each project from beginning to end. Dustin co-founded VAGRANTS out of a need and passion to disrupt the status quo in the industry. FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th...
May 09, 2025•59 min•Season 2Ep. 559
Director Scott McCullough 's career trajectory reads like a Hollywood fever dream. From shooting intimate music videos with Prince to capturing the raw energy of NASCAR and crafting cinematic commercials for Kubota and Pepsi, Scott's journey is a masterclass in creative adaptability. We dive deep into the art of networking, the importance of staying curious, and how a filmmaker can transform unexpected opportunities into a remarkable career. Whether you're a budding director or a seasoned pro, S...
Apr 25, 2025•1 hr 10 min
Val Kilmer was more than a movie star—he was a father, a poet, an actor, and an enigma. But above all, he was a generous soul who deeply understood the importance of creating meaningful moments. When our sons were in grade school together, Val invited my family on an unforgettable camping trip to his sprawling ranch in New Mexico. Every activity he planned was designed to build lasting memories for all of us. But this isn’t just a story about a weekend in the wilderness—it's a tribute to a man w...
Apr 08, 2025•27 min•Season 2Ep. 557
My friends fimmakers Mike Slane and Ade Bishop are the creative duo behind Practice , a commercial directing studio known for their whimsical mixed-media animation. They've worked on projects for Sesame Street, Thumbtack, and Blonde Beards, bringing characters to life with a unique blend of practical effects and digital magic. Their approach is all about play, creativity, and finding joy in the process. Check out there site or visit them on the Jelly site for US work. Either way, you find yourse...
Mar 31, 2025•1 hr 5 min•Season 2Ep. 556
Mack Garrison , the co-founder and creative director of Dash Studio , a motion design agency based in Raleigh, North Carolina. Mack and I cover a ton of ground in this conversation - from his adventures hiking in Patagonia, to the origin story of starting his own studio, to the importance of building genuine relationships in this industry. We also dive into the challenges of balancing creativity and business realities, and Mack shares some killer insights on effective leadership. So buckle up, b...
Mar 19, 2025•1 hr 2 min•Season 2Ep. 555
My esteemed guest is PJ Pereira, a true creative pioneer at the intersection of advertising, storytelling, and artificial intelligence. As co-founder of Pereira O’Dell , he has led groundbreaking AI-driven campaigns (see: Coca Cola's ai made "Holidays Are Coming" ) that push the boundaries of modern marketing. A thought leader in the industry, PJ explores how AI enhances creativity, shaping the future of advertising and branded content. Beyond marketing, he is also an accomplished author, bringi...
Mar 08, 2025•1 hr•Season 2Ep. 554
A pleasure to chat with Charles Barclay , the founder of Hollywood Secret Service. He's a master of director's treatments and more. Check out my rant about treatments in Little Black Book. COMMERCIAL DIRECTING BOOTCAMP 04.05.2025 Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call. Enroll now to direct with confidence. FILMMAKER RETR...
Feb 27, 2025•1 hr 20 min•Season 2Ep. 553
As I sit in my trailer-studio, "Breezy," we call her, I can't help but reflect on the journey that has brought me here. From my early days watching Steve Martin on SNL to the evolution of my own creative path, the pursuit of artistry has been a constant companion. This is just me, share insights on committing to your passion projects, embracing change, and finding fulfillment in the very process of creating. I hope this rambling reflection inspires you to keep pushing forward, to honor the craft...
Feb 20, 2025•15 min•Season 2Ep. 551
Chris Salters, editor and founder of Sawtooth , tells us the importance of using the right tool for the right job in filmmaking. Whether it's LED walls, green screens, or AI-powered tools, the key is understanding the limitations and challenges of each technology and using them responsibly to achieve the desired creative outcome. It's about leveraging technology in a thoughtful and effective manner. Chris and I are both passionate about respecting the craft and delivering the best possible work ...
Feb 05, 2025•25 min•Season 2Ep. 550
Editor Chris Salters launched Sawtooth , his own freelance-driven editorial house. Chris and I talk about how he's providing an all-in-one post solution for agencies and brands. We unpack the evolving role of AI in post-production, and we dive into his work in spots obviously. I love his work on the Pinocchio documentary by Guillermo del Toro, where managing massive amounts of footage was key. Of course we must about the future of AI in filmmaking, from LED walls to ethical concerns, and why res...
Jan 31, 2025•1 hr 12 min•Season 2Ep. 549
Writer/Director/Producer Micheal Patrick Jann ("Drop Dead Gorgeous", "The State", "The Good Doctor") and I are holding a live webinar called "Make Your Passion Project Now" on Feb. 18th. 6pm Pacific. Live with a spirited Q&A and VIP pop ins. Sign up here . 100% of the ticket sales go to Red Cross LA to help the victims of the LA fires. Graciously hosted by our dear friends at the Filmmakers Academy . Born of a chat Michael and I were having, he said, "while it's good to know the difference b...
Jan 24, 2025•1 hr 8 min•Season 2Ep. 548
Welcome our newest sponsor: Spot School - the best commercial directing courses on the planet. Thanks to all that have supported the victims of these horrific LA fires. My family is safe, but countless friends and colleagues have lost their homes. We're doing a fund-raising webcast called Make Your Passsion Project Now with filmmaker Michael Patrick Jann (Award-Winning Writer/Director/Producer "Organ Trail", "Drop Dead Gorgeous", "The State" Founding Member) and myself moderating. 100% of the pr...
Jan 18, 2025•21 min•Season 3Ep. 458
Troy Hitch , the Global Chief Creative Officer at Omnicom/ RAPP . As a leader at the forefront of shaping the future of advertising, Troy's insights into the art and science of RAPP's precision marketing techniques were nothing short of fascinating. Troy shared his concept of "a million little big ideas" - the challenge of creating personalized, emotionally engaging experiences that go beyond just transaction-driven content. His passion for finding the "grand unification theory" that ties togeth...
Dec 28, 2024•45 min•Season 2Ep. 547
Director Cassandra Brooksbank is a rising star in the commercial directing world - she has a style that's all her own - a high-energy blend of action, comedy, and pure, unadulterated chaos. When I sat down with Cassandra, I truly understood the magic she brings to the table. There's a fearlessness and creativity to her work that's simply captivating, and a wicked sense of humor that keeps you on your toes. As we chatted, I was struck by Cassandra's unwavering commitment to the craft. She lives a...
Dec 28, 2024•1 hr 12 min•Season 2Ep. 546
When Producer-Director Daniel Brea 's unassuming yet impactful Instagram ads for his Dream Rach Media started popping up in my feed, I knew I had to get him on the show. His message of delegating, building a team, and not trying to be a one-man band really resonated with me - it's a philosophy I've long advocated for in the commercial filmmaking world. As we dove into Daniel's journey, from his European roots to his scrappy start in LA, it was clear we were kindred spirits. We traded stories of ...
Dec 28, 2024•57 min•Season 2Ep. 545
Commercial director Trey Nelson shares his remarkable journey of finding purpose and intention in his work. Trey describes how a near-death experience led him to focus on creating emotionally resonant, purpose-driven content - exemplified by his impactful work with Cookies For Kids Cancer . He emphasizes the importance of cultivating a collaborative, "safe space" on set, and speaks passionately about the significance of pediatric cancer research. Throughout our discussion, Trey's unwavering comm...
Dec 28, 2024•58 min•Season 2Ep. 543
Teddy Stoecklein is the Co-Executive Creative Director at Via , the Portland, Maine-based advertising agency. With over 16 years of experience at the agency, Teddy has helped guide Via to win numerous accolades, including being named the Clio Small Agency of the Year. In addition to his leadership role, Teddy remains actively involved in the creative process, bringing his passion for mentoring young talent and delivering innovative, award-winning work for clients like Save a Lot and Golden Corra...
Dec 28, 2024•1 hr 6 min•Season 2Ep. 544
Steve Red , Chief Creative Officer and co-founder of Red Tettemer O'Connell + Partners , gives a candid chat about creating bold, unforgettable campaigns that cut through the noise. Steve pulls back the curtain on the agency's most iconic work—like the hilariously disruptive "Dietz Nuts" Super Bowl spot with Craig Robinson, and reveals the creative principles that fuel their success. With a blend of intuition, passion, and an unwavering commitment to standout ideas, the team at RTO+P is setting ...
Dec 13, 2024•1 hr•Season 2Ep. 542
