Episode 183: Bert Herrero Previews His New Daisy Franchise Plans

On this week’s podcast, Bert Herrero joins us from Pompano Beach, FL, to discuss his career in custom integration, including his new role as a franchise owner with Daisy, the national smart space installation and services company. Our guest today founded First Priority Audio in Pompano Beach back in 2001 and led that CI firm until a few months ago when it was acquired by Daisy. Then, just a few weeks ago, Daisy announced that Herrero would be launching the seventh Daisy franchise, choosing red-hot Ocala, FL, for its location. This is the second time in Daisy’s first year that an independent owner who was acquired has turned around and launched an entirely new Daisy franchise location. Building from his track record of running a best-in-class operation for more than 20 years at FPA, Herrero is looking to leverage Daisy’s robust branch support systems to establish a strong presence in Ocala.

Special thanks this week’s sponsor: the Sonos Era 100 Pro.