Reside Platform Podcast - podcast cover

Reside Platform Podcast

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

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Episodes

How This Team Leader Built an Accountability-Driven Culture with Breann Green

Third-generation realtor Breann Green shares her extraordinary journey from selling 67 homes as a high school senior to closing 210 deals as a solo agent—all before launching a powerhouse real estate team in Oklahoma City. In this episode, Breann breaks down her "burn the boats" mindset, fanatical time-blocking strategies, and how she holds her 25-agent team accountable with 300 weekly calls and a 33-per-agent productivity standard. Listeners will get an inside look at her systems-first approach...

Jun 27, 202538 min

The Exact 3-Part System We Use to Scale Real Estate Teams Fast with Brooke Riecke

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate. They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal freedom. If you’re a team leader or ops director who wants to scale smarter, hire intentionally, and ac...

Jun 24, 20254 min

Leading When Everything Feels Like Chaos

Lauren and Mie strip away the gloss of real estate and expose the operational chaos, emotional exhaustion, and leadership gaps that silently sabotage even the most driven teams. From the myth of “bad leads” to the hidden cost of poor follow-up systems, this episode dives deep into the real reasons agents burn out and teams underperform. You’ll discover why onboarding chaos, lack of structure, and unchecked CRM databases are bleeding revenue—and what top-performing teams are doing differently. Pa...

Jun 24, 202517 min

This One Leadership Mistake Is Sabotaging Your Team

Lauren Holland and Mie Yamashita unpack one of the most misunderstood dynamics in scaling real estate teams: the relationship between team leaders and their admin. With brutal honesty and strategic clarity, they expose why leadership—not operations—is often the real reason your systems are breaking. Whether you’re overwhelmed, burned out, or blaming a struggling admin, this episode delivers the mindset shifts and tactical tools you need to reset the foundation. Learn how to build systems people ...

Jun 04, 202527 min

Why Every Real Estate Team Needs a Webinar Strategy with Jason Fladlien

Suneet sits down with legendary webinar expert Jason Fladlien—often dubbed the "$100 Million Webinar Man," though he now humbly updates that figure to a staggering quarter billion . Jason peels back the curtain on how he went from monk and rapper to one of the most sought-after minds in digital sales and conversions. Tailored for ambitious real estate team leaders and brokerage owners, Jason shares his mental models, time-efficient sales techniques, and proven webinar frameworks that can elevate...

May 28, 202544 min

2025 Lead Gen Strategy: Why Top Teams Are Going All-In on PPC with Chris Snow

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and ho...

May 21, 202524 min

The Sign That Sells: How Top Agents Use Branding to Win Listings with Monte Pratt

Nick sits down with legendary branding expert Monte Pratt, owner of Jack Pratt Signs. Monte unpacks how real estate signs are more than marketing—they’re lead generators, reputation builders, and market roots. Learn how to design signs that convert , understand the agent vs. brokerage branding balance, and discover why text-to-lead still trumps QR codes. Monte also shares what might be the future of real estate: interactive smart signage powered by tech and brand clarity. If you want to gain lis...

May 14, 202553 min

Culture, Profit, and People: The 3-Part Formula to Scale Fast

In this powerhouse episode of the Reside Platform Podcast, Director of Team Operations Lauren Holland joins forces with Head of Team Productivity Mie Yamashita to unpack the operational blueprint behind high-performing real estate teams. They dive deep into the three pillars of scaling profitably—people, process, and productivity—and share tactical frameworks that top teams use to streamline backend systems, boost culture, and unlock exponential growth. Whether you're battling disorganized CRMs,...

May 07, 202530 min

How Strategic Marketing Created a Predictable Pipeline with Dan Gandee

Suneet Agarwal sits down with Dan Gandee, Co-Founder of Oregon Property Guide and The Operative Group, to unpack how Dan transitioned from Silicon Valley’s construction boom to building one of the fastest-scaling real estate teams in Oregon. Dan reveals his unconventional journey, his squad-based team structure, and how he uses SEO, YouTube, and micro-niches to create a predictable pipeline of high-value clients. Listeners will walk away with practical strategies to structure teams around passio...

Apr 30, 202532 min

You Sell Homes. Your Brand Sells You with Karen Hall

Suneet sits down with Karen Hall, founder of Foxtrot Company, to unpack how she scaled a purpose-driven real estate team into a $35M powerhouse. With deep roots in military life, Karen shares how she built a brand centered around authenticity, service, and referral-based growth. From her game-changing “100 Heroes Project” to her obsession with quality standards and niche branding, Karen reveals how real estate pros can stand out by going all-in on their identity, mission, and systems. Expect tac...

Apr 23, 202527 min

The Secret Behind 1,000+ Applicants with Michael Gillies

Suneet dives deep with Michael Gillies, team leader of Gillies Team Real Estate. Michael shares how he evolved from grinding 160 days straight to building a scalable, tech-empowered business that prioritizes both performance and personal freedom. Learn how Michael recruits 1,000+ agents using a twice-weekly Zoom strategy, the tools he swears by (Sisu and Follow-Up Boss), and his real talk on leadership, burnout, and building a team culture that lasts. Whether you're stuck at five agents or looki...

Apr 16, 202524 min

Organic Growth to a 7-Figure Team with Zero Ads with Andrea Crouch

Suneet talks with Andrea Crouch—co-founder of The Crouch Group in Phoenix, Arizona—about how she built one of the top-performing real estate teams in the state without using paid leads or ads. Andrea shares her journey from being a stay-at-home mom to becoming a real estate leader alongside her husband Brian. She dives into how the 2008 market crash shaped her approach to service and resilience, and how relationship-based business can still scale when done with intention. Perfect for team leader...

Apr 09, 202524 min

Turn “I’m Not Ready” into “Let’s Do It” with Joel Rico

Suneet sits down with master sales trainer and NLP expert Joel Rico to unpack the true art of real estate communication. Drawing from his engineering roots and a deep background in neurolinguistic programming, Joel shares powerful frameworks and real-life strategies to overcome objections, build instant rapport, and elevate your closing rate—without feeling pushy or salesy. Whether you're negotiating price reductions, handling skeptical clients, or leading high-performing teams, this episode off...

Apr 04, 202541 min

Maui Real Estate Secrets from a Billionaire's Agent with Dano Sayles

Suneet sits down with Maui real estate icon Dano Sayles, the founder and CEO of The Sayles Team . With over 41 years in the business and a luxury portfolio that includes billionaire enclaves in Makena, Dano shares how he built—and rebuilt—a thriving real estate business that aligns with his values of personal freedom, wellness, and global adventure. From representing artisan-crafted estates to mentoring the next generation, Dano reveals how he reignited his passion, scaled into the ultra-luxury ...

Mar 28, 202524 min

AI-Driven Real Estate: How to Find & Focus on Your Best Leads with Steve Gerten

Real estate professionals spend countless hours and dollars generating leads, but why do so few convert? In this episode, Steve Gerten, CEO of Agent Legend, breaks down how lead intelligence is revolutionizing the industry by helping brokers, agents, and mortgage pros identify and prioritize the right leads. Discover how AI-driven predictive analytics and third-party data integration can drastically improve conversion rates while cutting operational costs. Learn how to maximize your CRM, elimina...

Mar 19, 202534 min

Why Agents Disengage – And How to Fix It with Lauren Holland and Mie Yamashita

Struggling to get your agents to consistently show up and take action? In this episode, Lauren Holland sits down with Mie Yamashita, Director of Team Productivity at Reside, to break down the psychology behind agent disengagement. Together, they explore why accountability isn’t about micromanaging—it's about setting clear expectations, reinforcing standards, and fostering a culture of trust and ownership. From overcoming fear and self-doubt to implementing effective systems that drive results, t...

Mar 12, 202545 min

Zillow, AI & The Future of Home Buying with Reed Floren

In this episode, Suneet and Reed Floren are exploring the wild future of AI in real estate, debating whether robots and AI will replace realtors or just change the game completely. From AI-powered home tours to ranking in search results without even knowing how, they break down what’s coming, what’s already here, and where the opportunity really is. They even put ChatGPT to the test live, questioning who really ranks as the top realtor and how AI decides what’s true. Plus, Reed shares his experi...

Mar 07, 202529 min

Easy Deals Are Dead—Time to Fight for Your Sales with Mie Yamashita

Nick McLean welcomes Mie Yamashita, Head of Productivity at Reside, back to the show to break down why easy deals are dead—and why that’s actually a good thing. They dig into the reason agents struggle: skill gaps that go unchecked. Nick and Mie explain why no one is above sharpening their sword, how daily roleplay should be a non-negotiable, and why even top agents need to drill objections, negotiations, and closings like elite athletes. They also call out the biggest mistake experienced agents...

Feb 26, 202538 min

How to Sell Homes Like a Psychologist, Not a Salesperson with Barry Jenkins

Suneet sits down with his longtime friend and industry powerhouse Barry Jenkins for a raw, insightful, and entertaining conversation about real estate, leadership, and personal growth. With 26 years in the business, an 80-agent team, and a bestselling book, Barry shares what actually moves the needle in sales, why agents are throwing away perfectly good leads, and how being "too nice" is holding them back. They also dive into AI’s impact on real estate, the importance of mindset shifts, and why ...

Feb 19, 202539 min

Inside the High-Stakes World of Concierge-Level Real Estate with Jessica Boswell

Jessica Boswell isn’t just another top-producing Realtor—she’s a powerhouse leader, a relentless recruiter, and a coach with a no-BS approach to building a real estate empire. In this episode, she tells us her journey from scientist to real estate leader, why she’s all-in on LPT Realty, and how she’s scaling her team with high standards and even higher expectations. She and Suneet get real about accountability, leadership, and why most agents are failing (and how to avoid it). If you’re in real ...

Feb 12, 202525 min

Half a Billion in Sales with 50% Fewer Agents—Here’s How with Elias Astuto

Director of Sales at Fast Real Estate, Elias Astuto, joins the show to break down the missing link for scaling real estate teams to $500M+ in sales. Elias has a track record of turning struggling agents into top producers and is here to talk about why most teams fail, how standards—NOT LEADS—drive success, and the real role of a sales leader. He and Nick get into high-performance coaching, accountability, and agent retention, plus why raising the bar is the only way forward. If you want to build...

Feb 05, 202541 min

The Teamerage Philosophy: Growth Through Leadership with Kara Hinshaw

Kara Hinshaw, a real estate whiz and owner of Key Associates Signature Realty, chats with Nick about going from running a small-town brokerage in Santa Claus, Indiana, to heading a booming business with 65 agents closing 550 deals a year. She spills the beans on her unique "teamerage" model, her awesome systems, and how her corporate background in global procurement helped her scale her business. They also talk recruiting strategies, training new agents, and why adaptability and leadership are t...

Jan 29, 202544 min

How to Dominate Markets with Integrity and Innovation with Ibrahim Hussein

Suneet sits down with Ibrahim Hussein, the powerhouse leader behind Ontario’s top real estate team, Affinity Real Estate, which has smashed records with over $1.4 billion in sales in just five years. Ibrahim opens up about the principles and strategies that fuel his team’s success, including the game-changing concept of emotional equity, his unique approach to retention, and the power of gratitude in leadership. Packed with real-world insights and no-nonsense advice, this conversation delivers a...

Jan 22, 202536 min

Real Estate's Best-Kept Secret: Operational Power Plays with Lauren Rathgeb-Holland

This episode is hosted by Mie Yamashita and features Lauren Holland, a powerhouse in real estate operations with a knack for scaling teams to unmatched levels of productivity. Lauren shares how she went from being an executive assistant to overseeing operations for 70+ teams nationwide, telling the strategies, systems, and culture shifts that drive profitability. She explains the three essential steps to scale—defining the right hires, streamlining transaction and listing management, and creatin...

Jan 15, 202540 min

Mind Games: Secrets of NLP in Real Estate with Brian Curtis

Suneet welcomes Brian Curtis, a seasoned coach, NLP expert, and real estate leader, for a conversation about communication, mindset, and preparation. Brian breaks down the science of building rapport, the impact of nonverbal cues, and how being in the right mental state can change every interaction. They also talk about anchoring, grounding techniques, and the misunderstood power of NLP—not just as a sales tool, but as a framework for leadership and personal growth. It’s not about scripts; it’s ...

Jan 08, 202551 min

Beyond Bricks and Mortar: Building Culture First with Jon Foster

Suneet sits down with Jon Foster, co-founder of the J&L Real Estate Group, to discuss what it takes to lead a high-performing team in one of the most competitive real estate markets in the country—the Bay Area. They break down the importance of showing up, building authentic relationships, and leading with clarity and consistency. Jon shares his insights on agent productivity, the evolving role of technology, and why personal development isn't optional for leaders. The conversation also expl...

Jan 03, 202544 min

Negotiation First: Rethinking Real Estate Skills with Kendall Bonner

Kendall Bonner shares her journey from real estate agent and attorney to Vice President of Industry Relations at eXp Realty, where she now leads their business solutions division. She offers deep insights into how agents can leverage technology while maintaining authenticity, emphasizing the importance of strategic implementation over overwhelming adoption. The conversation takes an unexpected turn when Kendall challenges the traditional view of real estate as a sales profession, making a powerf...

Dec 27, 202430 min

Hiring, Training, and Keeping Profit in Your Pocket with Chris Martinez

Chris Martinez of Bloom Agency joins Suneet to break down what really holds businesses back from scaling—hint: it’s not the economy. They discuss the nitty-gritty of building efficient teams, creating data-driven systems, and letting go of outdated ideas like running your agency “like a family.” With real talk on hiring, accountability, and making tough calls, Chris shares his knowledge to help business owners tighten operations, empower their teams, and stop leaving money on the table. Chapters...

Dec 18, 202447 min

AI for Non-Coders: Creating Scalable Tools with Ease with Reed Floren

Reed Floren dives deep into the transformative power of AI tools like MindPal and Bolt, demonstrating how to create custom applications without coding expertise. From automating workflows to building profitable software solutions, this conversation unveils practical insights for leveraging AI to scale businesses and save time. Discover real-world examples of AI innovation in action and learn how you can stay ahead of the curve by integrating these tools into your workflow. Chapters: 00:00:00 - T...

Dec 11, 202448 min

Secrets to Team Longevity in Real Estate with Ethan Beute

Ethan Beute, Chief Evangelist at Follow Up Boss, talks about how he went from leading marketing at BombBomb to joining the Zillow ecosystem. Ethan explains the evolution of real estate teams, the challenges of scaling, and how video messaging reshapes trust-building in client relationships. He also breaks down the strategies behind team success, navigating the "messy middle," and balancing innovation with efficiency. This is a masterclass for anyone looking to level up in real estate or team bui...

Dec 05, 202459 min
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