The Dutch podcast market and what we get wrong about branded content. With Marvin Jacobs - Creative Director at Airborne
Episode description
In this fourth podcast episode of RePod, host Alexander Damiano Ricci talks to Marvin Jacobs, Creative Director and co-founder of Airborne, the award winning podcast agency specialised in branded podcast and based in Amsterdam, in the Netherlands. In his role as Creative Director, Marvin develops podcasts and audio concepts for brands such as Albert Heijn, Randstad, ANWB (the Dutch national touring club) and many more. Most notably, Marvin was behind KLM Royal Dutch Airlines' podcast The Journey, which has become one of the international benchmarks for branded podcasts. Alexander and Marvin discuss what it takes to produce a great branded podcast, as well as the state of development of the podcast market in the Netherlands. Also in this podcast: an overview of the key players in the Dutch podcast market.
Resources:
The Journey, a podcast produced by Marvin Jacobs for KLM Royal Dutch Airlines.
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