Why Apple Made the iPad mini

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Steve Jobs didn’t want an iPad mini. He hated the idea. The original iPad was the perfect size and anything smaller just wouldn’t be usable. He made fun of the tiny Android tablets already on the market, literally saying you’d have to shave down your fingers just to hit the tap targets, and that all they could run was blown up phone apps. An unbelievably ironic statement for reasons I’ll get into in a future video.

So, he had Apple focus on making the iPad 2 faster, thinner, and lighter, the iPad 3 Retina, and the iPad 4… fixing the iPad 3.

But then something interesting happened

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