THE MAN WHO INVENTED BAILEYS IRISH CREAM

David Gluckman grew up in South Africa when the country was still in the grip of apartheid. He arrived in London at the start of the sixties and spent a great deal of time chasing women, drinking booze and smoking cigarettes.

He was an ad man and, albeit very briefly, he was a copywriter but it was as an inventor of drinks brands that he really found success. There's Baileys, of course, but David also invented Le Piat d'Or, Aqua Libra, Purdeys, The Singleton, Ciroc Vodka, Coole Swan, Smirnoff Black, Sheridans, Tanqueray Ten and many more. Trust us, if you're partial to the occasional alcoholic drink, David's probably got you smashed some time.

These days, David writes books and advises start ups.

He spoke to Mike McDowall from his home in London.