RL#2-9 Focus Rotation

Products programs aim to grab maximum market share with a carefully crafted balance of product factors such as, technology, time to market, cost point, and reliability.  Why do we so often not end up with a product that reflects that product factor balance?  It's how the goals are transferred to the team.  The Focus Rotation method is a tool to assist with making sure the full team holds the goal balance intended throughout the program.