How to Start a Cult | Lulu Cheng Meservey
Lulu is a PR & Comms expert who works with many of the best startup founders in the world.

Lulu is a PR & Comms expert who works with many of the best startup founders in the world.
Eric Jorgenson is the author of The Book of Elon.
My first interview with Brian Armstrong, Co-Founder & CEO of Coinbase.
My first interview with Peter Beck, Founder and CEO of Rocket Lab.
Neros just acquired a new 250k square foot factory which will allow them to ramp production to 1M drones a year. This is my second interview with Soren Monroe-Anderson, Co-Founder and CEO of Neros.
The history of uranium enrichment, early days of SpaceX, how Peter Thiel thinks.
My first debate on manufacturing between Sam D'Amico, founder of Impulse Labs, and Aaron Slodov, founder of Atomic Industries.
Baiju Bhatt is Co-Founder of Robinhood and Founder of Aetherflux. We talked about the early days of Robinhood, how he thinks about design and failure, and his plan to build orbital data centers.
The history of Alzheimer’s research, structuring Babylon to survive many failures, filtering for missionaries vs mercenaries.
micro1 is one of the fastest growing startups in the AI training data / human intelligence space. We talked about what it's like hiring hundreds of doctors and lawyers in a week, how they're collecting real world data for robotics, and what it was like losing their biggest customer.
My first interview with Ed Mehr, Co-Founder & CEO of Machina. What went wrong with early prototypes, rapid design iteration, why hardware companies require complex capital structures.
Production hell, why simplicity is so important, pain as a moat.
Sulaiman Ghori, an engineer at xAI, discusses the company's hyper-fast, demanding culture, exemplified by building their Colossus data center in 122 days and leveraging Tesla's network for human emulators. He shares insights into Elon Musk's leadership, the flat organizational structure, and how xAI challenges conventional timelines and software limitations to rapidly develop advanced AI.
My first interview with Shuo Wang, Co-Founder & CRO of Deel.
My first interview with Keller Cliffton, co-founder & CEO of Zipline.
My first interview with Ian Brooke, founder & CEO of Astro Mechanica.
Laurence Allen is Co-Founder & CEO of Terranova.
My first interview with Zach Dell & Justin Lopas, the Co-Founders of Base Power Company.
My first interview with Clem Delangue, Co-Founder & CEO of Hugging Face.
My first interview with Ben Wilson, creator of How To Take Over The World.
My first interview with Lada Nuzhna, Founder & CEO of General Control. General Control engineers epigenetic medicines for age-related diseases.
My first interview with Shaun Maguire, Partner at Sequoia Capital.
Sat down with Joshua Browder, founder & CEO of DoNotPay, for the first ever Relentless shoot at night overlooking San Francisco.
My first interview with Ariana Thacker, cofounder & CEO of Moldco.
My first interview with Max Lobovsky, cofounder & CEO of Formlabs.
My first interview with David Zagaynov, co-founder & CEO of Poseidon.
Shinkei is building fish harvesting robots with the goal of reshoring America's seafood supply chain while radically improving the quality & shelf life of the fish we consume. Their Poseidon robot is scaling the traditional Japanese ike-jime method for killing fish which is humane and preserves texture, flavor, and freshness.
First interview with Justin Fiaschetti, cofounder & CEO at Inversion. Inversion is building autonomous re-entry vehicles that enable precision cargo delivery from space in under an hour.
First interview with Saurav Shroff, co-founder & CEO of Starpath.
First interview with Kyle Doerksen, founder & CEO of Future Motion, the creator of Onewheel.