Guests like Carly Kade are so incredible to have on the podcast. You jump on a call with a complete stranger, and hang up an hour or so later with a new friend. There is nothing better! In this episode, Carly shares all about writing her books, buying her 1st horse property (#goals right?!), and running her business online. Carly gets real. She shares what works for her and what doesn’t. Our biggest takeaway from this episode? Authenticity. Come as you are, own your wonderfully weird self, and i...
Feb 21, 2020•41 min•Ep. 16
Equestrian Entrepreneurs - building a business is messy! It's imperfect, filled with mistakes, failures, and learning. But, you have to put yourself out there. You have to do the thing, and take messy massive action that leads you in the direction of your goals. The biggest failure you can experience is never getting started at all. Are you struggling with overwhelm or analysis paralysis? Tune in to Episode 15 and get inspired to take some messy action in your equine business. Tech Savvy Equestr...
Feb 07, 2020•15 min•Ep. 15
Jennifer Wood from EQ Business Women Summit comes on to talk about the 2020 event in Las Vegas. Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: hello@reininyourherd.com Website: http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pinterest.com/reininyourherd/ About the Co-Hosts: Laura Langfitt - https://unbridledcontentmarketing.com/ April Hardem...
Jan 17, 2020•39 min•Ep. 14
Everyone loves a good story. If we were to take a guess, we'd say your favorite part of the podcast is the horsey update. To be completely honest, it's our favorite part too. This is because humans love stories. We love telling stories about ourselves and hearing stories from others. Think about the last party you attended. Who was "the life of the party?" Probably someone who could tell a darn good story. If you want to stand out online, you have to become the life of the party. Not everyone ha...
Jan 03, 2020•19 min•Ep. 13
Confession Time: Neither one of us know a lot about the equine muscular system, or how to identify trigger points in our horses. Luckily Lacy with Dark Horse Yoga Studio does. Lacy emphasizes the importance of balance for BOTH the horse and the rider. If one is off, so is the other, and problems ensue. Our conversation of balance for horse and rider parallels nicely with our discussion about authentic marketing. The bottom line -> service overselling wins every time just like showing up as yo...
Dec 19, 2019•44 min•Ep. 12
We often hear equestrians and equine photographers expressing their concerns about getting noticed in a saturated market. If we are honest with ourselves, we admit we've shared those same fears. But, we've both learned a few things that help us stand out. If you are worried you might be just adding to the noise instead of having an impact, this episode is for you. We talk about how to stand out, and some tricks we use when we are feeling overwhelmed. Stop letting the fear of your competition sto...
Dec 06, 2019•21 min•Ep. 11
Do you ever feel like you won't ever make the internet work for your horse business? Or that despite your efforts, the deck is stacked against you? This episode's guest is proof there is no magic dust to help you strike it rich. It's all about analyzing, adjusting, and being aware of what's working and what isn't. Mary Phelps is no stranger to success AND failure on the internet. Her businesses have been around longer than the internet itself. Tune in to hear her perspective of how the horse ind...
Nov 15, 2019•57 min
This episode should serve as a reality check for your business. If you don't have an email list, you need to face the facts. Did you Know: 44% of people admit buying items from their email. Emails convert 3x better than social media. 91% of US consumers use email every day. In this episode, we stress the importance of an email list for your equine business or blog. We talk about how you can build relationships, get set up, and automate your email list, so it doesn't have to run your life. What a...
Nov 01, 2019•21 min
Episode 8 Description Do you feel overwhelmed coming up with a content plan? In episode 8 we will help walk you through coming up with a content plan. We share why you should only pick a couple platforms and stick to them. If you spread yourself to thin then you may just feel overwhelmed and not post on any of the platforms. Listen in to get more tips and how to be successful with your content plan! Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email:...
Oct 26, 2019•20 min
Does google analytics give you googly eyes? That's okay. Episode 7 will help clear things up for you. Learn how to track your website's traffic so you can learn how to talk to Google (that's what we mean by SEO Optimized), understand when you need to change your content, and how to get information out of that crazy Google Analytics Dashboard. It's essential to have a Google Analytics account to track web traffic for your horse business. The good news is it's free, and we are here to teach you ho...
Oct 04, 2019•24 min•Ep. 7
You need to grow your equine business online, and you want to use social media to get there. But where do you start? How often do you post? How do you overcome that paralyzing fear that things won't be perfect and just hit publish? Whether you are a horse trainer, pro equestrian, farrier, equine massage therapist, tack maker, or aspiring equine blogger, you HAVE to take massive action if you want to grow your horse business. Tune in to Episode 6 to learn how to overcome the overwhelm and make so...
Sep 21, 2019•25 min•Ep. 6
We've all been there. Leading a horse out of the pasture with one hand while struggling to post on Instagram or Facebook with the other. This is a bad habit that needs to stop. As equine business owners, we multitask all the time despite the mountains of research that tells us it's a terrible idea. Episode 5 is all about content batching. We explain how you can create all the content for your horse training business or boarding facility at one time. Set it and forget it, no multitasking required...
Sep 06, 2019•18 min•Ep. 5
Community is the name of the game in the horse world, and Jenny the founder of GoHorse has that part down. Joining GoHorse is like joining a family, her herd is engaged, and it shows. In this episode, we sit down with Jenny and talk about her journey of taking their social media audience from 0 to 20k in two years. Jenny owns a boarding facility herself and was tired of struggling to find clients while getting calls for services her facility didn't even offer. She and her mom founded GoHorse. A ...
Aug 16, 2019•34 min•Ep. 4
April and Laura are talking about how to find your herd! Which platform you should be on and how often you should post. How can you figure that out? Well it is important to know who your ideal client is. We are providing you with free worksheet to help you figure out your client. Click HERE to get your Ideal Client Worksheet Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ ...
Aug 02, 2019•30 min•Ep. 3
April and Laura talking about creating a brand and why it's crucial. We even talk about our own brands and the process we went through to create them. Click HERE to get your branding board template Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: hello@reininyourherd.com Website: COMING SOON @ http://reininyourherd.com/ Instagram: https://www.instagram.com/reininyourherd/ Facebook: https://www.facebook.com/ReinInYourHerd/ Pinterest: https://www.pi...
Jul 19, 2019•20 min•Ep. 2
Laura and April introduce themselves and why they started the Rein In Your Herd Podcast. We talk about how we got started in this industry, what we do, how we plan to help equine businesses. Podcasts will be going live the first and third Fridays of the month. Even have a tip to leave with at the end of the podcast so make sure to tune in. *April made a mistake with the email. If you have any questions please email us at hello@reininyourherd.com if you have any questions. Follow Us on Online: Em...
Jul 05, 2019•22 min•Ep. 1
