Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses. Intro Part B: Last episode, Peter explained what an Activity Based Marketing service agency was and how that was reimagining marketing agency engagement supporting B2B businesses. In this episode we extend the discussion into branding, strategy, referrals, key channels and alignments and what healthcare businesses should be do...
Nov 07, 2023•34 min•Ep. 101
Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses. In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way. Let’s jump in! ______ Next episode, we’ll pick up the...
Oct 24, 2023•30 min•Ep. 100
Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses. Last episode, Ethan spoke to me about, the typical problems associated with obtaining funds traditionally within your business versus Fundabl’s approach, this episode we cover more nuanced examples and use cases where Fundabl provides significant business advantages at any stage of the lifecycle of your business. Let’s jump in! LINKS: LinkedIn: https://ww...
Oct 09, 2023•32 min•Ep. 99
Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses. In this first part of the interview, Ethan talks us through what Fundabl is and why it was founded. We look at the types of problems and opportunities that having fast access to funding can address…and the differences between traditional funding options versus Fundabl’s quick fix & responsive approach to funding businesses in healthcare and healthtech...
Sep 25, 2023•25 min•Ep. 98
Today I’m speaking with Giuseppe Carollo, Head of Pharmacy Insurance at Carollo Horton, they’re an insurance business adviser with specialization in the healthcare & tech sectors. In our last episode, we started speaking with Guiseppe about the basics of what insurance is, why it’s important and how it works. In today’s episode we refine our thinking of risk by exporing the scope and value of quality healthcare domain oriented insurance advise, challenging the consumer mindset of younger bus...
Sep 11, 2023•26 min•Ep. 97
Today I’m speaking with Giuseppe Carollo, Head of Pharmacy Insurance at Carollo Horton, they’re an insurance business adviser with specialisation in the healthcare & tech sectors. In this first part of the interview, Giuseppe provides an introduction to healthcare and tech insurance, risks and requirements. We explore how you can transfer risk to third parties and the value of building a regular advisory relationship with insurance experts who have domain expertise within healthcare. Let’s j...
Aug 28, 2023•40 min•Ep. 96
Today I’m speaking with Dan Hilvert, Director of Hilvert Advisory, a healthcare sector focussed strategy, investment, capital raising advisory firm. Last episode, Dan spoke to me about, advising healthcare start ups, mergers/ acquisitions, capital raising and investing in healthcare start ups and today we explore why capital raising might not be your best option, what high quality revenue is and further insights into the industry. Let’s jump in! LINKS: LinkedIn: https://www.linkedin.com/in/danhi...
Aug 14, 2023•33 min•Ep. 95
Today I’m speaking with Dan Hilvert, Director of Hilvert, Director of Hilvert Advisory, a healthcare sector focused strategy, investment, capital raising advisory firm. In this first part of the interview, Dan talks to us about mergers, acquisition, investing and capital raising in healthcare. Let’s jump in! Next episode, we continue the discussion further with Dan covering aspects of advisory in the space, why capital raising shouldn’t be a go to strategy for founders of healthcare start ups, w...
Jul 31, 2023•27 min•Ep. 94
Today I’m speaking with Justin Flitter, a Fractional Chief Marketing Officer and Founder of Unrivaled.co.nz…it’s a marketing partner offerring strategy & activation for companies seeking accelerated growth. Last episode, Justin spoke to me about founding a fractional Chief Marketing Officer Agency and what that means for business and fractional CMO’s. Today we continue to discussion with Justin on the value and key concepts of engaging a fractional CMO and how to become unrivaled in business...
Jul 17, 2023•29 min•Ep. 93
Today I’m speaking with Justin Flitter, a Fractional Chief Marketing Officer and Founder of Unrivaled.co.nz…it’s a marketing partner offering strategy & activation for companies seeking accelerated growth. In this first part of the interview, Justin explains what a fractional chief marketing officer is, how it benefits businesses and what’s it’s like to live the life of a fractional CMO. Let’s jump in! --- Next episode, we continue the discussion further with Justin covering the key concepts...
Jul 04, 2023•23 min•Ep. 92
Today I’m continuing the discussion with Andrew Lemon, Founder & Chief Revenue Officer at Strength by Numbers, an innovative provider for the AxIT objective force plate and and dynamometer solution for healthcare professionals. Intro Part B: Last week, Andrew Lemon spoke to me about, focussing on customer success and combining healthtech devices with enhanced objectively measured clinical engagement models to drive clinical outcomes and healthcare business success. In today’s part 2, we pick...
Apr 11, 2023•32 min•Ep. 91
Today I’m speaking with Andrew Lemon, Founder & Chief Revenue Officer at Strength by Numbers, an innovative provider for the AxIT objective force plate and and dynamometer solution for healthcare professionals. In this first part 1 of 2 of the interview, Andrew speaks with me about his journey as an Osteopath and his dreams of being a problem solver coming together to produce the healthtech start up called Strength by Numbers and in particular building the AxIT clinical hardware & custom...
Mar 28, 2023•32 min•Ep. 90
Today I’m continuing the discussion with Laura Simmons, CEO & Founder of Theratrak and Leanne Healey, Director Everyday Independence. Last week, we got to know both Laura and Leanne’s backgrounds and how that’s informed their views on cultural & clinical development, healthtech & systems and leadership. In today’s part 2 of 2, we pick up the discussion with both Leanne and Laura covering topics about the big picture, collective purpose, making sense at a team level and it’s impact on...
Mar 13, 2023•24 min•Ep. 89
Today I’m speaking with Laura Simmons, CEO & Founder of Theratrak and Leanne Healey, Director Everyday Independance. In this part of 1 of 2, I’ve extracted from a live stream discussion I hosted late last year talking about overcoming barriers or resistance to change in the Allied Healthcare sector. We get to know both Leanne’s and Laura’s background both within healthcare support in the Disability sector as well as building systems for healthcare providers, their teams and clients. Some of ...
Feb 27, 2023•29 min•Ep. 88
Today I’m speaking with Rohan Pardasani, founder & CEO of Avaana an innovative well being services marketplace and lead generation solution. Last week, Rohan spoke to me about, new client acquisition beyond B2C, such as B2B, government and the power of quality systems in place such as NDIS Registration and how Avaana support becoming NDIS registered. Today we are speaking about: The value of optimizing white space in the clinical calendar by understanding types of client types. Employees and...
Dec 19, 2022•34 min•Ep. 87
Today I’m speaking with Rohan Pardasani, founder & CEO of avaana an innovative well being services marketplace and lead generation solution. Part A: In this first part of the interview, Rohan tells us how his legal background and dealing with cancer combined to design a health tech marketplace platform focused on helping people like him to navigate healthcare on terms that made sense to them. We cover topics such as: Definition of the Consumer & Well being What modern practices are looki...
Dec 05, 2022•34 min•Ep. 86
Today I’m speaking with Ben Hurst, Founder & CEO of HotDoc, a cloud based Patient Engagement Platform. Part B: Last time in Part 1 or 2 of this interview, Ben spoke to me about the origins of HotDoc and building a foundation around known patient engagement pain points at the time and beyond. In this part 2 or 2 of the interview, Ben and I discuss the evolution of patient engagement in areas of clinical matching and asyncronous engagement techniques such as intake, surveys, reports/ feedback ...
Nov 21, 2022•22 min•Ep. 85
Today I’m speaking with Ben Hurst, Founder & CEO of HotDoc, a cloud based Patient Engagement Platform. In this part 1 of 2 of the interview, Ben discusses with me how his personal insights as a healthcare professional lead to starting up HotDoc and how his healthtech start up experience with the market helped shape the foundations for what a modern healthcare clinic needs to administrate the patient engagement processes more efficiently as well as offering a better patient experience. To thi...
Nov 07, 2022•30 min•Ep. 84
Today I’m speaking with Nicholas Domnisch, CEO & Partner at EES Health, a New York based digital health agency designing & developing scalable infrastructure and customer applications. _______ Part 2 of 2: Last week, Nick, the CEO of New York based Digital Health Agency, EES Health spoke to me about: The problems with the current infrastructure within the system of digital healthcare and that place for a digital health agency in helping address some of those problems. This week, we pick ...
Oct 24, 2022•30 min•Ep. 83
Today I’m speaking with Nicholas Domnisch, CEO & Partner at EES Health, a New York based digital health agency designing & developing scalable infrastructure and customer applications. Part 1 of 2: In this first part of the interview, Nick talks about building a digital health health agency, who for, and what a digital health agency does. We go into his vision for modernizing healthcare and taking on the system challenges or what Nick describes as the biggest reconstruction project the w...
Oct 11, 2022•31 min•Ep. 82
Today I continue the discussion with Christian Doran, founder & CEO of RecoveryVR, a virtual reality platform supporting physical rehab, pain management and mental health therapy. This episode is Part 2 of 2 of the interview with Chrstian. You can find Part A here: https://healthtechx.com.au/podcasts/a-virtual-open-world-reality-and-its-impact-on-healthcare-christian-doran/ Christian comes from a film making background and is dedicated to building a VR health product that has impact in peopl...
Sep 26, 2022•28 min•Ep. 81
Today I’m speaking with Christian Doran, founder & CEO of RecoveryVR, a virtual reality platform supporting physical rehab, pain management and mental health therapy. Christian comes from a film making background and is dedicated to building a VR health product that has impact in peoples lives. In this first of two parts, we cover ground on a fascinating field of Virtual Reality, Open Worlds and how this is Enhancing the relationship between clients, their providers and supporting peer group...
Sep 12, 2022•28 min•Ep. 80
Nic is the founder of Midnight Health, a digital healthcare startup on a mission to develop a complete healthcare ecosystem that consolidates the fragmented patient experience and improves accessibility to care. Their first two brands Youly and Stagger have seen over 14,000 patients and in November 2021 they raised $4mil from nib. Today I’m speaking with Nic Blair, Founder of Midnight Health, a digital healthcare start up on a mission to develop a complete healthcare ecosystem. Nic shares the jo...
Aug 29, 2022•56 min•Ep. 79
Adam Zein is the Founder of Patient Plus, a health-tech start-up, driven to deliver innovative digital products for healthcare sectors. In today's episode, Adam shares his motivation for developing digital tools to assist healthcare practices, across areas such as clinical engagement and administrative functions. Plus, Adam details his thoughts on the future of digital data capturing and distribution, and what this means in the ever-evolving world of healthcare. Key takeaways: Patient Plus is a ...
Jul 25, 2022•32 min•Ep. 78
Dr Joseph Mocanu is the Co-founder and Managing Director of Verge HealthTech Fund. Verge is a fund focused on investing in seed-stage healthcare technology companies. In today's episode, Joseph talks us through his background in investing and how this led to starting Verge. He shares the importance of purpose-driven, founder-friendly health tech funds, and details exactly what Verge is focused on investing in. Plus, Joseph's insight into the problems in health that Verge is trying to address, an...
Jul 04, 2022•32 min•Ep. 77
Michael Wang is a Co-founder and CEO of Telecare, one of the largest virtual healthcare clinics in Australia. Telecare provides accessible, affordable, and efficient healthcare across specialist and allied health fields. In today's episode, Michael details his journey in starting a virtual clinic, and how Telecare is combining business, technology, and medicine to provide a digital-first healthcare service experience that makes things easier for everyone involved. Michael also talks about the ca...
Jun 20, 2022•36 min•Ep. 76
Paul Wright is a Physiotherapist, and the author of the Amazon best-seller "How to Run a One Minute Practice". He's also the Founder of Practiceology, a program designed to help health business owners enjoy their lives by working less, earning more, and focusing on what matters. In today's episode, Paul shares his observations on the challenges of owning an allied healthcare business, and how overcoming those challenges helped him to write "How to Run a One Minute Practice". Paul also talks us t...
Jun 06, 2022•44 min•Ep. 75
Rochelle Mutton is a senior Occupational Therapist and the Founder of Motivate Kids, a digital-first OT healthcare service provider which works with kids in Australia’s disability sector. Plus, Tim Wilson, Co-founder and Director of Snapforms is back to share his insight as a health-tech software provider. In this episode, Rochelle and Tim discuss the growing number of practice owners who recognise the need to future-proof their allied healthcare practices and how they can use a digital first ap...
May 23, 2022•54 min•Ep. 74
Travis Brunn, Rob Hydomako, and Eric Gartner are physiotherapists and Co-founders of SimpleSet, a digital health rehabilitation app that connects healthcare professionals with clients. They’ve each worked as physios for over 12 years, and founded SimpleSet 10 years ago to improve communication between clinicians and patients. In today’s episode, the boys discuss life as physios and digital health-tech founders, and how their app tackles the problems they faced as healthcare professionals. We tal...
May 09, 2022•41 min•Ep. 73
Hugo Richards is the Co-founder and CEO of Dystech, an evidence-based online literacy measurement and dyslexia screening platform powered by artificial intelligence. Hugo believes all problems have solutions; sometimes they just take a long time to find. But with advances in technology and artificial intelligence (AI), suddenly our human brains and problem-solving capabilities are far less limited. In this episode, Hugo discusses this passion and what digital health innovation can offer the spee...
Apr 25, 2022•45 min•Ep. 72
