Joanne, hello, everyone. You are listening to the regenerative by design podcast where we will be getting to the root of health, climate, economics and food. I am your host. Joni quinwell Moore, join me on this journey as we explore the stories of individuals and organizations who are working to realign our food system with both human health and the health of our planet. Welcome everybody to the regenerative by design podcast. I am so thrilled to welcome my friend, Kate huffstad, CAD today
to the show. Welcome Kate. Hey, Joanie, I am excited to get to sit down with you. Yeah, there's so much to talk about. And you and I always have literally no problem finding a million things to discuss. But today, I actually would love for our listeners to get to know you
a little bit better. I've had the pleasure of getting to know you over the last couple of years and spend some great time in person last year at a conference, and I just feel like your story has so much value in this regenerative by design process that our listeners who have followed this series we're on, we're on season two of regenerative by design, where we're really just trying to dig deep into that design process, like, how do we design a world that considers regenerative
thinking to be the core operating paradigm, And that requires a different way of thinking that affects not just, you know, agriculture or just food or just fibers or textiles, but also, like business thinking and contract contractual community thinking. It's, it's just one of those things, and I know that you you feel that way deeply, and it's very much reflected in your business. So I'm just excited for you to tell
our listeners a little bit about your history. About your history and what you do today, and then we'll dig into that regenerative story. I love it. I mean, at the outset, to like frame what I'm working on. I believe that design at its best can inspire people to see differently, think differently, and thus act differently. So at the outset, whether it's a product design, a business design, a farm design, community, city planning,
design, if we do our jobs. Well, the outcome of this work can inspire a different world through people's change directions, and we can get to like how in a tactile way. I'm trying to use design to do that, and I do it in a few different mediums. So my design story, you know, all start back in 2013 I started apprenticing with a custom Western hat maker, and I started learning to become a hat. Um, I think I can. It's, it's been wonderful, and I'm here in my hat shop with you
today. And I think now I'm about 11 years into being a hat maker. I think I can now call myself a master Hatter. And so that was the beginning of like, my design life in that tactile form, but at that same time, in 2013 is when I met my now husband on his first farm, which was in Bend, Oregon, and he was farming organically and biodynamically, and I had been introduced to biodynamics years prior, and so I was really attracted to his farm, the community that was attracted to his farm, really
incredible. People were working there and volunteering there. So starting in 2013 really like my life in design, of like a product designer, maker and farmer really started in tandem. So over the past decade, those are the two areas I've really focused on. The farm has scaled. We started on just about three acres of leased land, and we were doing, you know, the classic market gardening, three farmers markets a week. We at
the highest point of output, had 150 person CSA. Vegetable Production was our focus, but we always did a little bit of wheat, and we scaled that. So now we manage about 400 acres of farmland, and we've taken over and transitioned about 300 of that acreage from conventional to organic, regenerative. And in the midst of all of that, you know, we live in an arid region in the West, our farm has experienced an 80% reduction in
irrigation waters. So you could be the. Best farmer with all the regenerative and organic practices, but if you lose 80% of your essentially operating capital as a farm, which is your water, you have to seriously rethink your entire model and redesign so the farm itself is its own canvas in which this work in design, you know, is manifested. But these two journeys have kind of like now, crossed over in what has been my
newest venture, which is range revolution. In essence, range revolution is a regenerative leather goods company that seeks to pull some of the 5 million cattle hides that are thrown into the trash each year out of the trash, getting them back into the supply chain and thereby also providing an additional return to the regenerative ranchers and the processors, aiming to make them more financially resilient in the process, while also using these tangible leather products
to reach a demographic of humans in the fashion sector who live extremely detached from the understanding that everything we wear and consume comes from the soil, therefore every day, we participate in agriculture by getting dressed. I love that. Yeah, it's like, so that's full circle. Round. Yeah,
it's so wonderful. And, you know, it's it, it makes a lot of sense to me, especially with your background in in custom path making like, you're already thinking through the lens of like, fiber and value added products, um, and you know, when you think about so many of the things that happen at the agricultural level, in ranching and in farming both, you see all these value streams that could generate revenue, and they don't, because they lack value
chain partners, which, you know, for those of us who don't work in this world, it's like the It's the buildings or the processes of the people or the organizations that take a raw good and turn it into something that can be used, like leather, and leather has a complicated value chain. I mean, there's
just not there. We don't have the infrastructure that we did 100 years ago for a number of reasons and and I've really appreciated the amount of, you know, time and energy and innovation, you know, focus that you and your team and people that you collaborate with have put into really trying to understand and map out that value chain for leather. And
that's been a big that's a that's a heavy lift. And honestly, most of our audience, they're involved in regen in some way, shape or form, and they're, they're familiar with the complexities the value chain, but I don't think we go there enough. Could you let us know? Like, what does it take to
take a hide is, you know, at a slaughterhouse? I know that's not a pretty word, but a processing facility, um, like, what does it take to actually turn that into leather that can be made into a handbag or a pair of shoes or jacket, yeah. So let's start with maybe where the system is has been, and then
I'll talk about what we've been building. So a current commodity leather supply chain, a lot of hides that make up leather that you can get on the commodity market right now, a lot of them come from places like Brazil or New Zealand, particularly the Brazilian ones are a huge focus right now, because a lot of those hides come from systems that lead to deforestation. So
it's a major focus. So say that pride from Brazil, it might travel to China for tanning and manufacturing, and then from China to Italy to be made into handbag, and then from Italy to its distribution center in, say, Los Angeles or New York or whatever, you know, in total, and I ever tried my travel 25,000 miles around the globe before finished product as a person's hand? That is the current globalized commodity supply chain of leather, extremely opaque and extremely
opaque, I think, for a reason. Meanwhile, like as I mentioned, in the United States, every year, we have 5 million cattle hides going to the trash. So we've lost the systems for aggregation. We have lost the tannery partners. We have lost manufacturing, as we all know, here in the United States,
hugely. So to begin to do our work, one, because I'm working with regenerative ranchers, I have to have the relationship with the ranch to understand, okay, you know, are you monitoring, what certification, or what monitoring protocol are you using, so that we have relative security, that indeed what you say you're doing, you're doing right, actually, regenerative. So you have to have that relationship with. The
ranch. You have to have a relationship with the the slaughterhouse, abattoir, whatever you're most comfortable with. You have to know, or at least, yeah, they have to be able to pull those hides off in a way where you're going to viable skin at the end of the process. They also have to be willing to do the work of the initial preservation, salting of the pride to keep it in good shape, added work, heavy duty, industrial stuff. Yeah, this is
a, you know, a raw material rot, just like anything else. So it has to be preserved. That slaughterhouse has to have the capacity, infrastructure and willingness to do that, knowing that you are absolutely going to provide the off take. Then it's got to go to either stage one tannery or, like a vertically integrated tannery that'll start with, like the wet blue process, and then move into a finished tan. You know, just like everything else, we've lost so many tanneries in the United
States, there's very few left. So we've been working with a family tannery in Wisconsin, and they do a vegetable tanning process, which is the more eco friendly tanning process. And then we are just beginning a relationship with a tannery in Lyon, Mexico, because what we really trying to work on is this ecosystem approach to the west, or would like to really focus on
the prides in the West. And what makes the most sense is to aggregate from these western states and take everything down to this tannery in Leon, Mexico from like, a streamlined shipping perspective, yeah, because we I mean, what people don't understand often when they don't work in these industries is that in order to hit economies of scale, we have to have aggregation. And that's how
things used to work. I mean, community aggregation and economic aggregation was very, very common and has become very, very rare the last 5060, years and and it's why we've had, you know, so few corporations consolidate and take over so much of our critical manufacturing, and it's left everybody else with a lack of channels to get through and with. Without aggregation. It's not financially feasible. So I
love the way that you guys are thinking about this. I mean, ever since the first time I heard the story, I was like, oh my goodness, this is so, so fascinating, because that's how we can compete. I mean, that's how, that's how things can actually really get done, and it's a collaborative systems level approach. Well, think about this. We have a huge focus on creating a more regenerative meat sector. This is currently how the meat sector works for all these regenerative ranches. When we send our
steers, we raise, you know, cattle. When we send our steers to slaughter, only 65% of the carcass is getting utilized. That means, wow, 35% of our asset is going to the trash. That is a no way regenerative, right? So, like Queen, we have to work on the awful fat, the bones, the hides. I can't solve all those. So I am focused on leather. And we have our partners who are working on, off, take for awful bones, hot for fat. Um, I
mean, the tallow movement is picking up speed. So I feel like there's innovators out there, which is great because that's what it's going to take. You don't vertical integration is enchanting from the outside, but it's like impossible to do. I mean, if you were to, like, figure out how to vertically integrate and turn all of the things from your cattle that you raise and have a value chain in place for every single offtake, it would be insanity. I don't even know how you do that. So I
like an ecosystems approach. If we have an ecosystem we've talked about, right, an ecosystem of businesses that I think brings a diversity that lends to resilience, I'll tell you the, you know, the So, the height aggregation system, it's, we're, we're doing it right. We don't let perfect get in the way
of progress. So we are on the road to what we aim to do, where it's still vulnerable is there has been really a couple of bigger brands whose early on commitments to these hides drove a lot of the aggregation efforts in which we were able to jump
into with others. Yeah, but those companies, their commitments have wavered, and when you know management changes, or a corporation is sold to a different holding company, if those commitments go away, all of the other businesses that are a part of that ecosystem, their aggregation is then threatened. So I've been thinking a lot about that in the last six months and working on a B to B supply chain opportunity that might help other mid sized
businesses like range revolution get in on this. So we. Can have more diversity of businesses accessing the supply chain, because it's just like anything else, if we have just a few businesses supporting this one drops out and the stool falls over totally, Yep, yeah, and that there's a, I believe that there is a real need for digitized aggregation tools to help um just see things that are risk and vulnerability, using things like AI and whatnot like to
rapidly think through scenarios like, you know, you think about strength in numbers, and you lose one critical member. Now, everyone's back to the drawing board of like Google and phone calls and like thinking and reading articles instead of, like, having a tool that can help us find, like, a potential second, um, you know, second entity that could fill a role
like that. Yeah, no, so it's um, those are the things that I've been working on this year a lot, um, and how we can have innovation brokerages that help bring that together and foster that conversation and foster, like, the contractual relationships that help bring those together. And so, like, we're not constantly reinventing the wheel, like good contracts make good friends. And so, like, I've often wondered, like, okay, there's, you know, this yearning to do more collaborative,
aggregative stuff. It'd be so nice if there were frameworks that already had some great contractual things in place that could be templatized and then replicated and shared. Be like, okay, cool. You know this, this aggregate worked really well, and they used these types of contracts and to get it done. Let's like, learn from that, and let's use that same approach, instead of everybody reinventing the wheel every single time.
Yeah, it gets painful and expensive, and the attorneys love it, but sorry, attorneys like startups don't have that much money. Yeah, so it's good. So you guys are actively moving leather through the supply chain right now. Is that right? Yes. And in order to, like, you know, really at the get go, you know, create offtake for it. Range revolution is a direct to consumer brand selling finished leather goods. That's one, you know, leg of the stool is the direct to consumer
brand. We spent the first two years really heavy in r, d, as far as you know, getting the leather to where we needed that leather to be, and then starting to work on the design of the
collection. And now it's really been this last year, brand building, creating an E commerce approach, and getting the brand into people's hands and just building brand awareness, I think regenerative biggest challenge right now, I'll just speak from like a, you know, regenerative food systems, regenerative agriculture perspective, is marketing right?
I think marketing getting on the same page with the consumers, a massive amount of education and and making the benefits that we all know and understand tangible and understood by the consumer is one of the biggest lifts. Like, all this, yeah, the technical supply chain stuff like, I have no doubt we can
solve that. But like consistently, what I see as the biggest gap in all of this is the marketing, which comes down to the brands, which comes down to having companies who are truly authentic in their support of this work, and pouring dollars into that, just pouring our efforts into the marketing, yeah, yeah, and
that education piece is such a big deal. I mean, we learned this the hard way, at snack to this that we'd spent years developing regenerative farmer connected supply chains for for the ingredients that had that as an option, we still had ingredients in that product line that had no regenerative supply chain. So we couldn't be Roc certified, we couldn't be regenerified certified, because those components didn't exist in regenerative supply chains. And then we, you know, it under
review, with like, sprouts market, for example. She's like,
well, you guys aren't even really regenerative. And I'm like, would you like us to call like, the four farmers that are part of the supply chain and tell them that right now, because some of them have been doing this for longer than you've been alive, you know, like, and like, it's it was like a it was like an earthquake for me that day, that day that that buyer told me that changed the trajectory of everything I'm doing, yeah, because it was so representative of the divide of
understanding that is out there that they think that regenerative is just simply a verification, yeah, which verifications are helpful and all but regeneration is a process. It is a shift in systems, and it just it literally changed the trajectory of my professional life. Yeah, yeah. No, I'm deeply. Price trading.
Oh, girl, I I can so relate, and I've sat in so many meetings, and my heart is with you in those moments when this is like, yeah, your purpose and your passion, and you know the people who you're working with and the good work they're doing, and then somebody who sits in an office who knows nothing about this work just sticks that stagger in you, and you're like, oh God, the silos are so bad. It's painful. It's painful. So I agree with you on the marketing
need and that education need, yeah, it's a big deal. It's a big deal. And it can't be just done by one brand or one verification. And I mean, the verifications that are out
there, I they're great people. They're doing good work. I I'm personally appointed with most of them, and I respect and admire them, but to have a hero movement like one winner takes all like, the essence of regeneration is that it is distributed, and that it is community oriented, and that there is diversity, because it's going to be it's going to need diversity to fit the needs of like a diverse environment and a
diverse market. That buyer's comment also reflects what I hope is changing in that the marketplace has to support transition, just the financing
and not punish it. And, yeah, right, and the financing has to support the transition, and that, I think, has been a painful part of being the Spear of this movement, whether it's snap, divest range, revolution, or whatever, when you fear of a movement, you have to be so freaking tough, because you're going to encounter those movements on The path to people having a more nuanced understanding of how we must support transition,
yeah, yeah. And that's the thing, it's like, you're like, Okay, I've spent eight years trying to champion this regenerative model, elevating these underutilized crops that are essential to bringing regeneration to scale, to fruition in when it comes to row cropping. And I just, and then they and they were like, and furthermore, we can't even have you on the shelf because you mentioned regen, and you're not verified, which makes you a green washer. And I just, that's
when I lost that. I was like, we're talking about how these ingredients support regenerative agriculture. But you know, and I understand where those buyers were coming from where they were trying to set some standards around quality, but they actually, in reality, their policy is punishing early movers
that have been investing in the building of this movement. And to me, that was like crazy, and I know you are dealing with that in the textile space as well, because leather cotton, you know, regenerative cotton, is a big deal as well, and the lack of transparency and traceability through all these supply chains makes it very difficult to, you know, have a provenance, intact story about your sourcing. So I, you know, it's we, we could unpack this all day. But you know, where can people buy your
products? Can they buy a leather journal right now? Because I've held and admired these leather journals for a long time. So I'm holding a mic one of our leather journals. This one was actually made for the Old Salt cooperative, which is a regenerative Montana meat company. It says on it, land is kin. Oh, that's so cool. Yeah, all of our products are available on our website, rangerevolution.com we are in. We got our first three kind of independent boutique placements
this summer. And you know, we're just going to kind of continue to seek out independent retailers to be in people who know, you know, a sustainability story, who admire heritage, lifetime quality goods, yeah, but you know, like, what you said in the regenerative it, I'll just say in the retail space. Leather is a sticky one, because animal agriculture remains a sticky conversation.
And, you know, byproduct from an animal agriculture model just continue to be like a sticking point in a world that for the last decade, sustainability and textiles, ironically, has equaled biosynthetic materials that are made of petroleum. And it has been one of those moments where I'm sitting in the meetings and we're talking about sustainability and textiles, and they're showing me these all, you know, vegan materials. And then when I ask what this compound name actually means?
Oh, it's a petrochemical derivative. You know, you learn that at this point in our fiber supply chain, 70% of the fibers in our clothing are petroleum. Based. It's 70% it's the magnitude of what we've lost, the magnitude of how plastic has been so woven into our lives. We don't see it because it is turned into beautiful textile. Yeah. I mean, I'm sure that there's some of it woven into this sweatshirt I'm wearing. I mean, I got it at the thrift
store. I have no idea where it came from. And, you know, it's like, it's everywhere, but what? Where's this gonna go when it ends up in a dumpster somewhere, someday, like that, won't biodegrade? Like, it's no to me that we're giving preferential treatment for sustainability to things made out of plastic. And again, like I kind of hate but I keep coming back here, but it's marketing, right? The plastic three has been fantastic in their market, so we get as fantastic in our marketing, and
it does start with education. It starts with nuanced conversation. And it really like in supporting the transition, we cannot let a quest for perfection stop us in our
progress. This is a long time coming of like losing these supply chains that support the farmers, losing our understanding of how important provenance is, it's going to take time and a lot of effort to rekindle those connections and help people see with a holistic lens again, how our everyday choices and how we clothe ourselves, how we eat, how it creates the world that we live in? And that's to try and come
back to your thesis in this podcast. How might design and the products or the businesses that we design help people to see differently, thus think differently, thus differently. It's, it's everything I return to, yeah, yeah. I love that, um, because it is. It's once we get the design shifted, the design imperative, then suddenly change starts to
have a ripple effect. And it's like starts to create more and more regeneration, but without that marketing effort, like a like a broader collaborative and there's some really fantastic examples of people who have come into champion that group think, like AC like Anthony corsero, like, where he's like, let's get regen brands together. Let's evangelize for regen brands. Let's tell their stories. Let's create a group momentum which is so critical and so needed. And cheers to you. AC. But we need
more. We need more of that. And we need those people to be more capitalized and activated and have more resources so we can really put it on the map, because there's still a huge disconnect in the public. Most people don't know what regenerative is, and if they were to try to define it, they try to define it by a verification binary standard, which won't ever work for regeneration. Regeneration, by
nature, is not binary. It's not checklist driven. It is a process of continuous improvement and responsiveness to nature, and that is a very different thing. And I think that's where we've had a lot of trouble creating boundaries around a definition. Nor is it linear. As a land manager, like right is some of these meetings, you know, with, again, sustainability teams at bigger corporations, they're expecting to see a trajectory
this line of improvement that goes straight up. When you look at our farm, we do EOB monitoring on our farm and ranch, which is savory Institute's ecological outcome Verification Program, when you look at the trajectory of the last five years of data, there's peaks, some valleys, peaks, so valleys, peaks. It if you were to look at the entire trend it is going on. But you have to understand, oh, this summer, 80% of irrigation water was removed from this field. It went from an
irrigated field to non irrigated. That's what that means. Oh, this summer, monitoring was done July 1, which was two weeks after, there was 116 degree stretch for two weeks, things looked pretty right. So, like, how do you account for ecosystem processes in Right? Like you said, like a binary model, or a model that just is like, Oh, can you tell me what the carbon number is that you've sequestered. Yeah. You're like, well, carbon intensity scoring is dependent
on water, plain and simple. Yeah, you know, I mean, it's that's the driver of the system. And can I tell you an example of like, when I walk into meetings, we talk about Regeneration, we talk about soil health and. Become this abstracted concept. When I walk into opportunities to tell people about our work, what I often tell them about
first is this incredible soil temperature probe slide. These are friends of ours who manage with ballistic plan grazing about three hours from us. They've been doing this for a very long time. In 2021 they took soil temperatures on
neighboring fields. One field they had managed for 11 years using holistic plan grazing on that model, the soils had kind of reached a level of functionality, and they had truly become problem soils again, the other parcel they'd only managed for about four or five years, so those soils were
still in process of healing, still fairly dysfunctional. The ambient temperature on this day that they took these soil temperatures was 116 degrees, the temperature of the soils that had only been managed for five years by them, therefore still fairly dysfunctional on the path healing. That soil temperature sat at 147 degrees. That other field that had been managed by them for 11 years, where truly soil health had been stored set at 89 degrees. Wow. That difference between a crop
surviving or not. That is the difference between humanity having food to eat or not, like to me as a just a human being, heat, wildfire, those are two extremely tactile experiences that I think the consumer, the average person can understand
what that temperature really feels like. So like, instead of going into the nuances of, like, how much water, more water we can hold in our soils, or, you know, the quality of the water in the tributaries, or how much soil organic matter we've increased on our property, those become abstractions to the average person, but the heat buffering potential of help
they feel. Yeah, it's, it's something that anyone of any literacy level or, like cultural angle, or whatever you know, like, you could explain that to five year olds. You're like, this is really hot from around the world, from around the world, city or rural, and that would be
meaningful. I think that's really powerful. Kate, like, the first time I ever really heard and saw data sets about this, you know, pertaining to the soil temperatures, was Ray Archuleta and Gabe Brown in two different presentations like but within a month of each other, and I was like, I'd heard it, I'd read about it, but like, when I saw their slides, it just struck me
with such an incredibly deep takeaway. Um, but I have never really done a lot of pushing on that from, like, a thinking about it from a marketing perspective, which I think is absolutely critical, because water carbon, carbon gets all the attention. It's like, you know, because it has a monetizable market, water scarcity and water infiltration is a big topic, and people kind of relate to it. But why aren't we talking about soil temperatures? Yeah, I
Yep. I just had a call with somebody yesterday, and I was like, this is where it's landed the most when I'm, you know, in London at a fashion conference, and I'm trying to connect with that fashion person, where agriculture has just not been a part of their urban likely, completely not part of a humanized ag system in their mind, you know, like they don't know the people behind
that. It's different when you don't have a real like person to person, humanized relationship, it's like, that's a divide, yeah, and it's it is why, as frustrating as it's been to enter the fashion sector in this way, I felt very compelled that it's an area that needs our focus. Because I've spent the past 12 years in in food systems and and I know how to
communicate to the food consumer. There's still so much work to be done in the food sector, but what I started to see quite clearly is there's a giant population of the world where, if we can't reach them through the food on their plate. Style and fashion has a way of leading cultural narratives that I think is hugely impactful in our Zeitgeist. And we are just at the beginning of where I think the food movement was, you know, 20 years ago, as organic started to really become a part
of the vernacular. Farm to Table started to become a part of the vernacular. I think we're just at the nascent phase in that, in textiles and in fashion. So like we were talking about earlier, God, you have to be so freaking tough and really rooted in purpose to be at the tip of the spear of something. Um, and you have to be flexible to understand, you know, what your ultimate mission is, and perhaps how you think you're going to
accomplish that change. It might change and look different. It might become a totally different iteration than what you thought would be at the outset. What I know I need, what I know I need to do, what I want to do is I want to create a cultural conversation which helps the average fashion consumer think about how every day they wake up and they get dressed, they are voting for the form of agriculture or support of the
petroleum industry. And how might we get up and think about the clothing that we put on or the bag that we carry with us, and What world are we voting for as we do that styling, that's such a good point. And when you think about that, just the unit economics of food and style too,
there's better margins. So I feel like there's a different approach to cost of goods sold in the equations of goods, or because you're going to use them time and time again, they're usually not $2 like, if you're trying to talk about the, you know, worth of, like, a pound of flour, for example, you know, people, it's they buy it and they eat it, and it's gone where, if you're talking about buying a an item that you're going to have for a long time, like a journal, you're going to
have that for a while. You're a hat, you're going to have that for a while, maybe a lifetime. Even it's just, there's a lot of advantages to innovating and educating around what regeneration stands for in that vertical, because it just is. The unit economics make it more approachable, I think, for a variety of reasons, and also the permanence gives it a great
place to tell a story. Like, if you have a code on the inside of a jacket, I mean that that can be interpreted and learned from day after day after day, year after year, where it's like, where are you going to put a coat on a tomato? You know? I mean, like, so it's like, a totally different deal. So I love it. And one of my dearest, closest friends, who's like a brother to me. He's a mover, shaker in the fashion world and modeling. And I keep telling him, I'm like, Oh my gosh, and
he's a, he's a country boy from Oregon, so he gets it. He's a cowboy. And I'm like, we have, how do we get, like, the big, mega fashion industry aligned with this? Like, you know, next time you're, you know, in this group, like, let's, let's create it, let's make it cool. And that's the thing is, fashion is cool, and, you know, the clothing industry is cool, and it's a great place to redefine the narrative of what rural food and textile production is all about and make it cool.
That's a totally different Absolutely, yep, I love it. We got to make it we got to make it cool. We got to make it tangible for people and and fun. This is something I've been thinking a lot about, like, our work is heavy day to day. Our work systems can be heavy and kind of depressive, sometimes boring, right? But talking about a lot of times we focus on the like, the bad stuff that we're battling. But like, I'm thinking a lot about from the brand perspective, how do we infuse this with beauty
and joy? Because honestly, the average fashion consumer is not buying based on the altruism of a sustainability if they're buying it because it's beautiful, it's cool, it speaks to something that is on trend or has a heritage quality, and if it is sustainable, that's the cherry on top at the end of the purchase decision making process. So we have to lead by design. We can't rest on the altruism of the movement. So in that sense, it makes the project very fun for me, because I pull
in my design mind. I like creating useful, functional, beautiful things. And then, you know, it is the Trojan horse by which I get to do this other supply chain work. Yeah, that's a great, great, great analogy, and I think it's a fantastic place to stop this session and give our audience a little time to ruminate on all of the things we
talked about today. Kate, thanks so much for taking the time out of your busy schedule and and just, you know, getting this captured so it can be shared and learned from and and hopefully inspire more more designers out there in the world of regeneration. So I know people, I mean, we did mention where they can find your products and buy their products. If somebody wants to reach out to you and learn, you know, get to know you. Ask you questions, like, where's the best place to engage with you?
So, um, you know, I'm on LinkedIn, talking about various business things. You can find me at cassad, and in that context, you can follow us on Instagram. It's at range revolution, and then also through our website, rangerevolution.com there is a contact form we do. Um. Corporate gifting and white labeling for other companies who are looking to gift
regeneratively and to gift according to their values. And yeah, I mean, we're always looking for kind of mission aligned partners in all of the ways so you can come find them wonderful. We'll make sure to put those in the show notes so that people can follow your work and spread the word. And speaking of that, if you're still listening, please take a minute to rate this podcast. Share it with your friends and
community. Share it on social media that helps get the word out and spread the passion for this regenerative revolution and range revolution is literally leading the charge. So thanks so much, Kate. It's been so fun, and thank you so much for listening. This episode of the regenerative by design podcast is brought to you by snacktivist nation, elevating climate smart crops and regenerative supply chains through innovative products and transparent market development.
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